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What is Selling ?
What is Marketing ?
Selling "
Marketing
satis!ies customer requirements #ro!itably" satis!ies your requirements #ro!itably not necessarily the custo ers interest"
Selling
Marketing $s Sales
Sales : o!!er the #roduct
Marketing : e$erything to build and aintain relationshi#s %not only o!!er the #roduct but also o!!er the i age&
Before people can buy into your products, the first thing you need to sell to them is your
LIKABILITY "
(LIKE + BILI!"#
Research as shown that people buy what they buy most times not
LIKABILITY ?
(here are three key ways to selling your
likability "
$ace % )our s
*ust got to +agos&
Body % )our #osition here is key, either sitting or standing" &oice % (he way you say the things you say atters"
Marketing -low
Pre#aration
Meeting
-ollow .#
Maintaining
Marketing 6all
/" 'repare a list of companies you want to target according to your goals and e0ternal research" 1" -or !irst ti e callers, ha(e a script and practice it" 2now how to handle re*ection and ob*ections" 3" )esearch each company #rior to the call" 2now what key bene!its will interest your #otential leads" )our scri#t should allow !or so e custo isation" 4" *ake the call+ Make the call in an en(ironment that puts you at ease"
Meeting !low
,- Introduction
Salutation . introduction . business cards/ Ice breaking Let the company lead the talk" Do not hesitate to talk about what you !ound out in the research" (his ight also gi$e the o##ortunity to do #ro!essional icebreaking"
0- genda E1planation
IESE2 in general 'roduct E1planation and Benefit for company
3- 2onclusion
ask questions concerning their interest in any o! the #roducts you ha$e *ust been talking about" (his does not bind the to any obligation but it hel#s you to kno4 4hat the partnership 4ould be based on" (hen, plan 4hat is going to happen ne1t: Who will be your contact #erson? Should you send ore in!or ation? When is your ne0t eeting? 5tc" Send thank you, *o5 creation6'roposal )e(ision, $ollo4 5p unans4ered question
KARAKTER : memperkenalkan KUASA Cara Menghadapi Berbicara Ambil inisiatif dengan nada : yang bervariasi diri kita
HA8MON'
Bicara dengan sika# sabar dan tenang 9olu e suara rendah dan tenang Berbicara dengan le but +ebih banya endengarkan dari #ada berbicara
P5M'2'8
(idak banyak berko unikasi secara lisan Menggunakan sedikit $ariasi tinggi rendahnya nada Mendetail
.sahakan engenal ereka secara #ribadi 2e bangkan ke#ercayaan, #ersahabatan dan kreadibilitas secara #erlahan Hindari e buat ereka terburu:buru
;elaskan dengan lengka# sisi #ro kontra sesuatu Beri ereka waktu ber!ikir untuk enga bil ke#utusan A bil tindakan lan*ut sa #ai tuntas
Wo an -or al Attire
Wo an -or al Attire
Wo en<s A'5S56 +6 .NAND !or al attire include the !ollowing : Skirt suit %#re!erably in a dark color&, which includes knee:length skirt, tailored *acket, and solid blouse=to# Pant suit %#re!erably in a dark color&, which includes tailored #ants and *acket, and solid blouse=to# Skirt suit or #ant suit % #re!arably in a dark color & , and shird % no #attern or hori>ontal line #atterned & 6losed toed shoes with S all to Subtle #er!u es ediu ake u# ini u 3c heels Mini al *ewelry such as rings, bracelets or necklaces si>e #urse
Si ulaton (i eeee :D