TARGET- A Business Plan

Hauz Khas, New Delhi

Submitted By:
Sandeep Kichloo Parvathy S Menon Pradeep Kumar Pandu Rangarao Ravuri Bharathi Rohit Nair Nitisha Meghwal Saiabhishek M Pratik Bhagat

Target- An Introduction
Target Corporation is the second largest American retailer and mass merchandiser. It offers both everyday essentials and fashionable, differentiated merchandise at discounted price.

Target in a snapshot..
1962 First Target Opened 1990 Marshall Field Acquisition 2000 TARGET CORP 2010 TARGET URBAN

1968

1995 1999 Super target Target.com

2009 Target Fresh

Retail Sales

Financial Highlights

Why Hauz Khas?

High Income Student

HAUZ KHAS SAKET

IIT, PANCHSHEEL PARK

MALVIYA NAGAR Middle Income Upper-Middle Income

GREEN PARK

STP Analysis
Segment Its market segmentation is price sensitive and middle to higher level income group Target Group Higher and upper middle class Large and growing young population Working women and home makers Students

Positioning

3Cs Analysis
Company
Superior guest service Corporate culture The system Store performance Merchandise In-Stock Reliability Giving back to the society

Customers
Who are the customers in the market? mid-level to high-level income group growing young population Working women What are the needs of the various customers? People who wish to prefer one-stop shop i.e., everything under one roof. How do they buy? (segment) Daily basis customers with discount offers. Loyalty programs to be inducted Company must have special offers during the festivals like Diwali, Eid, Gurupurab etc.

Competitor

SWOT Analysis
Premium quality products with brand promise expect more-pay less S&P 500 index the company is enjoying 30th position in fortune 500 list current revenue of $72.6 billion

Lack of experience in international markets Occupy large spaces that can potentially be a weakness Past legal cases have affected the brand image

O
Enters developing market such as India the potential to penetrate into rural as well as sub-urban markets Volume of organized retailing in India is only 5-7% Political environment Huge competition from Wal-Mart Local players in the country

7Ps Analysis
Product Mix Price Mix Value Pricing Promotional Pricing Promotion Coupon, discount, Advertising in newspapers, television, internet Place Hauz Khas, New Delhi

People Well trained staff to think out of the box, to take innovative steps Process Multiple counters with available trolleys to carry the items purchased Proper display/posters of the place Home delivery process a must for Target. Physical Evidence It deals with the final deliverable or the display of written facts

Marketing Budget

D:\final marketing plan.docx

THANK YOU!