PRESENTED BY PARIDHI SHAH

Reduced time to market Photos of fashion shows are available online immediately after a show. This has enabled fast-fashion retailers like Topshop and H&M to cut the time span between catwalk and store. Designs of luxury brands can be interpreted to the general public quicker than before. Earlier, it took months for retailers to interpret designs by luxury labels for the general public. Many designers feel that this has led to shoppers desiring for frequent refreshing of stock.

History
1947 The first store opened in swedan and sells womens clothing. The store is called Hennes.
1968 Founder Erling Persson buys the hunting and fishing equipment store Mauritz Widforss`.its inventory include mens clothing . Sales of mens and childrens clothing begin and the name is changed to Hennes & Mauritz (H&M). 1976 The first store open outside the Sweden region in London, UK.

CONT.
2000 the first store in the US is opened on Fifth Avenue in New York. 2006 Major expansion of Internet and catalogue sales begins.
2007 The first stores are opened in Asia: Hong Kong and Shanghai. 2008 H&M opens stores in Tokyo, Japan. 2009 The first stores open in Russia.

Business concept
H&Ms business concept is to offer fashion and quality at the best price.

Growth target
H&Ms growth target is to increase the number of stores by 10 15 percent per year

The growth will proceed with an emphasis on quality and continued high profitability.

Strategy
H&M does not own any production factories. Production of goods is outsourced to independent suppliers, in Asia and Europe, H&M strategy to keep Centralised design& buying. Celebrity endorsement &Hi-tech communication technology

H&M FIGURES
H&M Group have 1,738 stores. H&M has stores in 33 countries. H&M 68,000 employees.

Turnover in 2008 - SEK 92,123 million

H&M buys goods from 700 independent suppliers mainly in Asia and Europe.

H&M selling market

Germany France Sweden UK Netherlands USA Spain Norway Austria Switzerland Denmark Italy Poland Finland Canada China Portugal Czech Republic Slovenia Ireland Hungary Greece Japan Slovakia

H&M market shares

Estimated market shares 2002 10% 9% 6% 1% 5% 3% 3% 3% 7% 4% 4% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 1% 2003 9% 9% 6% 1% 5% 3% 3% 3% 7% 5% 4% 1% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 1% 2004 10% 9% 6% 1% 5% 3% 4% 4% 7% 5% 5% 1% 1% 0% 1% 1% 1% 0% 0% 1% 0% 0% 1% 2005 10% 10% 7% 2% 5% 4% 4% 4% 7% 6% 5% 1% 2% 0% 1% 2% 2% 0% 0% 2% 0% 1% 1% 2006 10% 10% 7% 2% 6% 4% 4% 4% 7% 6% 6% 2% 2% 0% 1% 3% 2% 1% 0% 3% 0% 2% 1% 2007e 11% 10% 8% 2% 6% 4% 5% 4% 7% 6% 6% 2% 3% 0% 2% 4% 3% 1% 1% 5% 1% 2% 2% 2008e 11% 10% 8% 2% 6% 4% 6% 4% 8% 6% 7% 2% 4% 0% 3% 5% 4% 1% 1% 7% 1% 2% 2% 2009e 11% 11% 8% 2% 6% 5% 6% 4% 8% 6% 8% 3% 4% 0% 3% 6% 5% 1% 1% 12% 2% 3% 2% Sweden Norway Denmark England Switzerland Germany Netherlands Belgium Austria Luxemburg Finland France Spain US Portugal Czech Republic Poland Canada Italy Slovenia Hungary Ireland Group Source: ABG Sundal Collier, company data

COPMETITOR
ZARA
GAP mango

M&S

H&M DESIGNER
H&M Inviting top designers Karl Lagerfeld Viktor Rolf Madonna

H&M PRODUCTS
Jeans Blazer Jackets Trouser Shirts skirts
accessories nightwear and innerwear for women, men, teenagers and children Cosmetic products

Women dress

JaCket 39.90

blazer 39.90

PonCHo 49.90

Dress 29.90

Dress 19.90

CarDigan 29.90

Men dress

sHorts 29.90 JeaNs 45 .90 CasHMer JuMper 79.90

Blazer 49.90

sHirT 14.90

Coat 99

JeaNs 39.90

CoaT 34.90

sweateR 14.90

vest 9.90

T shirts 10.90

skirts 13.90

sandle 60 .90

Ladies bag 60 .90

jewelry 90.90

Shoe 45 .90

belt 34 .90

REFERENCE
www.hm.com www.prophet.com www.tenayagroup.com www.researchandmarkets.com/.../h_and_m_hennes_an d_mauritz_ab_swot_analysis.pd www.hm.com/.../ANNUAL_REPORT_ARCHIVE2008__I TEM_3_1237462089192.pdf www.proexport.gov.co/.../DocNewsNo9365DocumentNo 7498.PPT www.ficci.com/mediaroom/speeches.../GreevenKharawala.ppt

Thanks for your attention.