CANADIAN SALES

FIRST QUARTER 2014

by

Strada IQ
April 2014

Good !!!
A positive and encouraging start to the year. Acceptable first quarter, concluded by a robust March. Everyone is on the Internet. The impact of rugged climatic conditions is subdued on sales. Its hyper competitive in a market that constantly seeks deals.

180

Lets Take A Look

160
140

A strong January / February provided additional momentum for March which is the month that defines the quarter.
This year: January: + 0% February: + 2% March: + 0% 1st Quarter: + 1%

120 100 80 60 40 20 0 2011 2012 2013 2014

Jan Feb Mar

Who Is Ahead
Jaguar: + 41% Land Rover: + 30% Nissan: + 28% Lexus: + 22% Subaru: + 20% Infiniti: + 15% Porsche: + 10% Honda: + 9% Mercedes-Benz: + 8% Toyota: + 5%

Chrysler: + 5%

Who Is Behind
Volkswagen: - 13%

Mazda: - 13%
Ford: - 8% GM: - 5% As expected, some manufacturers have to give up sales for others to gain. The quarter is up by only 1%. Agreed VW is a surprise.

What Winter?

Polar Vortex
Snow Cold Ice

Sales are up from the previous year.

The power of the Internet.

SOME NUMBERS
FIRST QUARTER 2014

Compact
Honda Civic..12,407 Hyundai Elantra10,373 Toyota Corolla9,162 Mazda 3......8,286

Mid Size Sedans

Jetta.6,179 Honda Accord.........3,448 Ford Fusion ..3,339 Toyota Camry..2,833

Yes the Civic up front, but look at the Elantra making its presence felt against the new Corolla.

Hyundai Sonata..2,229
Nissan Altima ...1,963 Chrysler 200....1,858 Chevy Malibu..1,146

The Jetta continues, the Accord ahead of Fusion. It will get interesting.
All Figures from Automotive News

SOME NUMBERS - 1
FIRST QUARTER 2014

CUV/SUV
Ford Escape.9,137 Hyundai Santa Fe7,219 Honda CR-V.6,754 Toyota RAV4.6,687

Pick Up
Ford F Series....24,383 Ram.18,816 GMC Sierra.... 9,095 Chevy Silverado..7,343

Chrysler Journey..5,512
Chevy Equinox.....4,692 Ram is impressive, against a minor slow down in the segment.

The Escape ahead, look at Santa Fe, with the CR-V and RAV4 trading paint..

SOME NUMBERS - 2
FIRST QUARTER 2014

Entry Luxury

Luxury SUV/CUV
Audi Q51,664 Lexus RX1,613 BMW X5..1,597 M-B M Class...1,307 Acura RDX...1,305 M-B GLK...1,243 Acura MDX......1,229

BMW 3 Series1,664 M-B C Class..1,629 Audi A4......1,323 Infiniti Q50.....821 Lexus IS....802 Cadillac ATS..649 Acura TL.423 Lincoln MKZ..314 Cadillac CTS.189 4 th,

BMW X1..1,055
Infiniti QX60......949 BMW X3.....941 Cadillac SRX ...........843 Range Rover Sport753 Lincoln MKX.......621 Buick Enclave.595

The Q50 back in it will be interesting to see how it develops for the ATS and CTS.

A gun fight in the SUV/CUV corral.

SOME NUMBERS - 3
FIRST QUARTER 2014

Pony Cars
Mustang.745 Camaro ..394 Challenger.387 Positions are frozen.

Did You Know

Lamborghini....15 Maserati ....100 Ferrari......51 Panamera....84 GT-R..31 R8.....28 Rolls-Royce.18 Bentley.....44 Tesla Model S...150

Volt......269
Leaf.....180

OUR THOUGHTS
ON THE FIRST QUARTER OF 2014 Chrysler stands out among the Detroit 3, we are disappointed by Ford. The Koreans are stabilizing their positions. Honda and Toyota continue to make their presence felt. The habitual start to the first quarter with positioning in the first 2 months, and flat out in March to gain an advantage. The popularity of utility vehicles is inexorably increasing. Ram took advantage of a soft spot in the pick up segment. Subaru, what can you saysimply brilliant. Challenging climatic conditions had no impact, people shop 24/7 from a PC or mobile device. CPO sales were encouraging in the quarter.

Thank You