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Presentation on
Management Guru

Joseph Moses Juran’s Trilogy

About : Joseph M. Juran

• Born December 24, 1904

• Graduated from Minneapolis
South High School (1920)
• Bachelor's degree in electrical
engineering from the
University of Minnesota (1924)
• Contribution in the field of
management, particularly
quality management
• Founder of the consulting firm
of Juran Institute, Inc.
• Quality
– “Quality” means those features of products which
meet customer needs and thereby provide customer
– “Quality” means freedom from deficiencies—freedom
from errors that require doing work over again
(rework) or that result in field failures, customer
dissatisfaction, customer claims, and so on
– In this sense, the meaning of quality is oriented to
costs, and higher quality usually “costs less
J.M. Juran’s Trilogy
• Developed the idea of trilogy
• Quality Planning
• Quality Improvement
• Quality Control

• Trilogy shows how an organization can improve

every aspect by better understanding of the
relationship between processes that plan, control
and improve quality as well as business results
• In 1951, the first edition of Juran’s quality control
handbook was published
How To Manage For Quality: The Juran
• To attain quality, it is well to begin by
establishing the “vision” for the organization,
along with policies and goals
• Managing for quality makes extensive use of
three such managerial processes:
– Quality Planning
– Quality Control
– Quality Improvement
• These processes are now known as the “Juran
Quality Planning
• Establish quality goals

• Identify who the customers are

• Determine the needs of the customers

• Develop product features that respond to customer’s needs

• Develop processes able to produce the product features

• Establish process controls; transfer the plans to the

operating forces
Quality Control
• Evaluate actual performance

• Compare actual performance with quality goals

• Act on the difference

Quality Improvement
• Prove the need Establish the infrastructure

• Identify the improvement projects

• Establish project teams

• Provide the teams with resources, training, and motivation


• Diagnose the causes Stimulate remedies

• Establish controls to hold the gains

Users of Juran Quality Program

• Abengoa • Lipton
• AT&T • Littelfuse
• AT&T Wireless • Microsoft
• Atlantic Copper • NOKIA Mobile Phones
• Becton Dickinson • Norsk Hydro Agri
• Black & Decker • Pemex
• BP • Prosegur
• Computer Science Corp. • Unilever - Best Foods
• ConocoPhillips • Samsung Electronics
• DuPont • Sun Chemical
Strength of Juran’s Trilogy

• The methodology searches a continuous improvement of

quality in every aspects of the organization, because if
the implementation of the methodology does not give the
desire results it is possible to start all over again

• The methodology allows the use different quality tools to

cover the steps of Juran’s Trilogy. It allows a better
understanding of the relationships of every stage of the

• The methodology is well structured and allows the

companies that implement it, an easy understanding and
Weakness of Juran’s Trilogy

• To have quality control it is necessary to have a trained person with

knowledge in statistical processes or train a special person to be in
charge of quality

• The program is focus in the company process and not in labor force

• Analyzing the requirements of the program we found that the

companies who apply the program have a complex level of

• This kind of methodologies show results in a long term; this

represents a risk for the company because the implementation of the
quality program can be a waste of time, money and resources.