Made By:Shubham Gahlaut Mohit Kumar

This is a brief introduction about both the companies MC.d and KFC. Both are leading fast food restaurants offering different varieties of food to customers. Both differ from each other in terms of products offered by them, in terms of their pricing strategy, promotional techniques etc.

McDonald's mission is to be our customers' favorite place and way to eat with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time . We invite you to be the part of this winning team and give yourself an opportunity to grow with the family of people striving to create smiles on the faces of millions of people everyday.

Our passion, as a restaurant company, is to put a

YUM on people's faces around the world, satisfying customers every time they eat our food and doing it better than any other restaurant company.

Apart from selling the regular international McDonald's products such as McChicken, Chicken McNuggets, Chicken McGrill and Filet-O-Fish, McDonald's has developed a wide variety of vegetarian products exclusively for the Indian market, as a large number of Indians are vegetarians. Some of these products are the McAloo Tikki Burger (a burger with an aloo tikki-inspired patty made out of potatoes, peas, and spices), the McVeggie burger (the vegetarian equivalent of the McChicken), the McSpicy Paneer burger (a burger with a fried paneer patty breaded with Mexican and Cajun spices) and the McSpicy Paneer Wrap (a Mexican wrap equivalent of the McSpicy Paneer burger). Other vegetarian products exclusive to India are the Pizza McPuff and the McCurry Pan. The Pizza McPuff is the Indian savoury snack called the puff stuffed with vegetarian pizza fillings and is similar to a calzone.

KFC began to expand outside of Bangalore in 2004,with a localized menu that was the most extensive meat-free menu across the chain's worldwide operations. It introduced a vegetarian menu that included rice meals, wraps and side dishes and, like McDonald's, served eggless mayonnaise and sauces. Unnat Varma, marketing director of KFC India, states "The vegetarian offerings have made the brand more relevant to a larger section of consumers and that is necessary for KFC's growth." KFC also began using Indian spices and cooking techniques to localize its chicken dishes. By 200809, KFC operated 34 outlets in India.

The KFC menu is increasingly throwing up a number of vegetarian items such as Veg Zinger, Veg Snacker and Veg ZingKong. It would appear that KFC, synonymous with chicken across the world, is turning 'vegetarian' in India. In recent months, the brand has followed the launch of a non-veg product with a veg equivalent (Example: Zingkong boxes). KFC now plans to simultaneously unleash veg and non-veg items in the Indian eating-out marketplace, according to Tarun Lal, general manager at KFC India.

In September 2009, McDonalds announced reduction in prices by almost 25% for its lunch and dinner menus. Prices for its extra-value meals like McVeggie and McChicken were reduced to Rs. 85 and 95 respectively from Rs. 110 and 120 respectively. Typically a meal consists of burger, French fries and soft drinks. This strategy was surprising as it came at a time when food prices were increasing by the day. Cutting prices in such times did not make sense. But the management in India was convinced that tweaking the prices of it combo meal offering would help customers prefer McDonalds as a lunch and dining destination as well.

Market skimming: KFC globally enters the market using market skimming. Their products are priced high and target the middle to upper class people. Gradually they trickle down the prices focusing on the middle to lower class people to penetrate both sides of the market.