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History
The company was founded in 1911 as the Computing

Tabulating Recording Company (CTR) through a merger of three companies: the Tabulating Machine Company, the International Time Recording Company, and the Computing Scale Company.CTR adopted the name International Business Machines in 1924, using a name previously designated to CTR's subsidiary in Canada and later South America. Securities analysts nicknamed IBM Big Blue in recognition of IBM's common use of blue in products, packaging, and logo.
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Location
Country of Origin :- Endicott, New York , U.S

Global Headquarter :- Armonk, New York, United

States.
Indias Headquarter :- Bangalore, Karnataka, India.

Key Officials
Founders

Thomas J. Watson

Charles Ranlett flint

Ginni Rometty (Chairman, President, and CEO)

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Scope
Industry :- IT Industry , Computer Hardware &

Software , IT Services. Sectors :- Hardware and Software , IT Consulting. Area served :- World wide

Marketing

IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services. Popular Marketing Campaign

Size & Market Position

Revenue :- US$ 104.5 billion (2012) Net income :- US$ 17.60 billion (2012)

Market Share :-

Operations
Tie-Ups :-Bharat Light & Power Pvt. Ltd., tie up with

IBM to boost wind power output in India with an agreement of 10 years. Subsidiaries :-IBM China/Hong Kong that provides IBM products and services to customers in Hong Kong and China. IBM Australia incorporated in 1932. IBM Canada encompasses research and development, manufacturing, sales, marketing, and service operations. IBM India is the Indian subsidiary of IBM. It has facilities in Bangalore, Delhi, Kolkata, Chennai, Pune, Gurgaon, Noida and Hyderabad.
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Future Prospects
IBM, in an analyst meeting held at Bangalore on June

6, 2006 stated that IBM's India plans are for the long term & committed to invest $6 billion in the next three years in India, triple the amount invested in the three years preceding the meeting. "IBM plans to make all of its key software products as well as its hardware compatible with grid computing," Gordon Haff, a senior analyst at market research firm Illuminata, told TechNewsWorld. IBM's Distributed Terascale facility, for example, is a grid-computing project designed to allow researchers to perform 13.6 trillion calculations per second, making the series of connected computers 1,000 times faster than IBM's chess-playing Deep Blue machine.
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Presented By:-Niketan Jain PGDM :-Vth Trimester

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