Made by_ Dan, Daniil

Korean company Established in 1938 by Lee Byung Chul Founders family owns 54% of share Had rapid growth unofficially by governments subsidisation during 1970s, when Korea had autocracy Among 65 subsidiaries, 10 of them are related to finance and insurance 18.1% of Koreas exports are Samsung products

Ranked 9th of the worlds most valuable brands by Forbes (1st Apple, 2nd Microsoft, 5th Google) B2C

The biggest shipbuilders in the world B2B

Involving in skyscrapers, plants, infrastructure, energy & raw materials B2B

Failed due to financial crisis in 1997 in Korea Renault took over 80.1% of share in 2000 Now Samsung has only 19.9% of share Still manufacturing under Renault Samsung Motors and having sufficient profit in Korea

 Many law suits are ongoing between Apple and Samsung in 10 countries Patents about design and technology Apple won the latest trial

Does not have an official mission statement but expressed it through companys philosophy as "We will devote our human resources and technology to create superior products and services, thereby contributing to a better global society." Since its founding in 1938, SAMSUNG has maintained this philosophy Indicates CSR

Samsung seems to have optimistic future since they keep developing their products and widening their areas into every kinds of business as they can, such as insurance, sports etc. However it is predicted that it will maintain its structure after Lee Gun His death since they succeed to maintain their form of business already; Lee Byung Chul to Lee Gun Hi.