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Faisal Shehzad Saqib Razaaq Sadia Sarver M Adnan Altamash Ali Muhammad Rahman Waseem Javed

(Roll No. MBSE-12-20) (Roll No. MBSE-12-16) (Roll No. MBSE-12-19) (Roll No. MBSE-12-15) (Roll No. MBSE-12-22) (Roll No. MBSE-12-21) (Roll No. MBSE-12-17)

Mission Introduction

Financial Figure
Competitive Strategy Principle Strategy

Walmart Belief
Goes Global Pestle Analysis Swot Analysis Ecosystem

Fail in Germany
International Strategy Competitors CEO Message Conclusion

Competitive Advantages

Mission & Slogan History of Walmart Walmart Significant Growth Walmart Contribute for Relief Walmart Across 10000 A Journey after 50 Years

Sam Walton opened the first Wal-Mart store On July 2, 1962 in Rogers,


Sam Walton's strategy was the Lowest Prices Anytime, Anywhere.

1967 The Walton family owned 24 stores, ringing up $12.7 million in sales
1970s, a decade of incredible growth, "Mr. Sam" began to take Wal-Mart national 1972 Wal-Mart was listed on the New York Stock Exchange With 51 stores . 1991 Through a joint venture with Cifra, a Mexican retail company, Wal-Mart went global, opening a Sams Club in Mexico City


Wal-Mart took a leading role in disaster relief,

contributing $18 million and 2,450 truckloads of supplies to victims of hurricanes Katrina and Rita.

2011 2.2 million With the associates acquisition worldwide of Massmart and serves in South 200Africa, millionWal-Mart customers surpassed each week 10,000 at more retail than units 10,000 around stores thein world. 27 countries.

2011 With the acquisition of Massmart in South Africa, WalMart surpassed 10,000 retail units around the world. 2.2 million employees worldwide and serves 200 million customers each week at more than 10,000 stores in 27 countries.

Almost 50 years ago, Sam Walton started WalMart with a single store in Rogers, Ark., dedicated to providing customers with a broad assortment of merchandise at great prices. Sam told Wal-Mart associates: Customers are the reason why were in business. And when we exceed their expectations, were at our best.

Walmart Basic Belief How Walmart goes global

The company has three "Basic Beliefs" or core philosophies Sam Walton built the company on. Those beliefs are:
(1) Respect for the Individual, (2) Service to Our Customers, and (3) To Strive for Excellence.

Another goal for the company is to support efforts in the local community via charitable contributions. Wal-Mart identifies several affiliations with charities such as the United Way and the Children's Miracle Network. Other beliefs include, exceeding customer expectations with "aggressive hospitality" such as using door greeters. The store also features patriotic display and themes in its US stores.

Wal-Mart opened its first international store in Mexico in 1991 and has grown both through acquisitions and its own innovation. it might be difficult to spot a Wal-Mart in another country. Last year, its international division topped $100 billion in sales for the first time and this year it is expected to surpass the United States in number of stores.

Wal-Mart has nine international store formats ranging from relatively tiny Bodega Aurrera Express stores in Mexico to a cashand-carry warehouse in India to the traditional box in Canada. But all the stores strictly adhere to a core Wal-Mart principle: always low prices.

PESTLE Analysis
Political Economical

Technological Legal Envoi mental

PESTLE analysis:

PESTLE analysis provides useful data for understanding the big picture of the environment in which an organization is operating. It is particularly important when assessing market risks (the need for a product or service) and assessing growth or decline, and as such the position and direction for any business or organization. PESTLE Analysis can help you identify long terms trends and help you make informed decisions about the future and can be particularly useful when entering a new market, country or environment allowing you to quickly change and adapt to the external forces.

POLITICAL This includes Political Parties coming to power changes in Government. Changes to Political Parties in Government generally mean changes in Policy. An opportunity facing the industry is that the Asian market is virtually untapped by the retail world. By having an untapped market it gives a huge opportunity for companies to expand. It promises unlimited potential for growth and profits. Wal-mart response to the hurricane was lauded even by its critics: it donated more than $20million worth of merchandise, including food for 100,000 meals, and it promised jobs for all of its displaced workers.

ECONOMIC This deals primarily with the overall state of the economy. At the moment the economy isnt doing too well. Most analysts believe it may be some time years before the economy picks up. An opportunity available to the industry is the free trade zone. In 2009, Wal-mart awarded approximately $2 billion to U.S. hourly associates through financial incentives, including bonuses, profit sharing and contributions, and hundreds of millions of dollars in merchandise discounts and contributions to the associate stock purchase plan.

SOCIAL An opportunity facing the industry is that customers want ease of shopping. To provide the ease of shopping the industry is guaranteeing that the customers will find what they want when they want it. This is supported by convenient presentation and the right level of service every time the customer shops.

TECHNOLOGICAL An opportunity facing the industry is that internet shopping is growing. To take advantage of internet shopping, the industry is focused around the customer. The customer receives friendly site designs, efficient order fulfillment, fast delivery and professional customer response. They process returns, refunds, and rebates quickly.

LEGAL These are changes in Law that might affect the business. Generally, wall mart know about changes in Law that are coming into force before they actually do thats how it works with Parliamentary Law making. ENVIRONMENTAL Wall mart provide that environment that customer will find what they want and then they wanted. This is supported by convenient presentation and the right level of service every time the customer shops.

SWOT Analysis
Strength Weakness


Strengths Scale of operations Competence in

Labor related lawsuits High employee turnover Little differentiation Negative publicity

information systems

Wide range of products Cost leadership strategy International operations

1. Retail market growth in emerging markets 2. Rising acceptance of own


1. Increasing competition from brick and mortar and online competitors

2. Increasing resistance from local

communities 3. Rising commodity prices

label products
3. Trend toward healthy eating

4. Online shopping growth

Walmart Ecosystem
Walmart Competitive Advantages

The key to making the ecosystem work, Wal-Mart says, is "tethering." You can tether your hiring and back-office functions together for greater efficiency. You can tether your inventory distribution systems so that fresh items can be sent out from the giant supercenters quickly in response to demand.

Wall Mart Financial figure

What is the company's competitive


Wall Marts Principle Strategy

Wall Mart Fail in Germany

Wal-Mart stores offered customers abroad range of

goods. In its first year, Wal-Mart Stores garnered $700,000 in sales, which increased to $5.4 million in sales volume by 1974. In fiscal 1980, Wal-Mart became the youngest U.S. retail company, and the only regional

retailer, to exceed $1 billion in net sales. In 2002, WalMarts revenue equaled 2.3% of U.S. gross domestic product.

The company's competitive strategy is to dominate every sector where it does business. It measures success in terms of sales and dominance over competitors. Its strategy is to sell goods at low process, outsell competitors, and to expand. Generally, Wal-Mart does everything it can to win over competitors.

Wal-Mart's main strategy is to purchase items from China and other foreign countries as cheaply as possible, then resell those items at a profit.WM largely failed in its first international moves and have learnt and are now in a powerful second phase. They didn't understand the German consumer and bombed in China.

Wal-Mart expanded into Germany (and Europe) in late1997. Wal-Marts strategy to export the successful, packaged corporate formula resulted insignificant cross-cultural communication issues with constituents in Germany. Executive management failed to anticipate the clash of cultural differences between German traditions and the Wal-Mart way.

CEO Message:


Wal-Mart enjoys its supremacy Wal-Mart is the largest retailer in the world Wal-Mart meet the customer expectations They adjust them accordingly the countrys culture

CEO Message: Wal-Mart is a "family friendly" store, and that it is good to its customers, and that it is an asset to the local community.

Conclusion: Walmart is using Market Development and Market Penetration strategy because Walmart expanding with existing product in new market. walmart initially started its business from USA and expanding it continuously in 27 countries with 10000 above store due to market development strategy.