Joshua Connor, Jon Mengel, Joel Lauer, Dylan Manni Intro to Business 90-100-01

Company designed for achieving customer satisfaction

Providing quality water products Using latest technology in water purification

Belief in setting a new standard for drinking water

Quality, cleanliness, customer satisfaction

Plan to recreate the way water is consumed by the average individual

Location: St. Louis, Missouri

Centrally located in the United States Balance of shipping/traveling distance

Personally established, owned, operated, and financed Easily formed Less expensive than some other types of business ventures Complete control given to the owner Goal of branching into a bigger company

Sole proprietorship

Create quality products that have the potential to turn a profit Be competitive in the market by keeping the prices at a competitive level Become successful overall

Become a top contender in the market Have a well-run operation

Infinity HO Water Bottle

Reusable water bottle with a built-in water filter

High-quality filtered water all of the time Regular tap water can be poured through filter and cleansed of impurities

Filter uses activated charcoal to rid water of any pollutants or contaminants Use bottle multiple times Easily transported

Advantages

High-quality water No need to buy cases of water Best of both worlds: Home water filters and bottled water

Water bottles sold to retailers, not directly to customers

Water products Prices set around resource costs to provide an agreeable price for consumers

Also based off of competitors prices Product starts at low price and rises as competition does Promotes public relations and company image

Penetration pricing

Sponsoring sporting events/athletes

Manufacturer

Mass production
Sell the products Actually use the product

Wholesaler or retailer

Customers

Average person/healthy individual Athletes Covers most of the population

Many people drink bottled water and everybody drinks water

Therefore, distribution will take place in all regions of the United States Eventually, target will expand to consumers of other countries

Managerial hierarchy

President 3 Vice Presidents

Finance, operations, marketing

Vice President of Finance

Inventory, Accounting, Financial Planning Manager

Vice President of Operations

Production Manager, Director of Human Services

Vice President of Marketing

Sales Manager, Director of Customer Service,

Distribution Manager

2 to 5 employees under each low level manager

# of employees is dependent on need of individual area

of company

Loose centralization

More important decisions handle by president Routine decisions handle by lower levels of management
Given opportunity to handle some important decisions

to promote innovation, creativity, and development

Employee input is always encouraged and taken into account, however

Employee selection

Must have skills, knowledge, and abilities required for specific job Process: initial screening, employment testing, selection interview, background and reference check, physical exams and drug testing, decision to hire

Compensation (pay) and benefit plans become better in accordance with position

Incentive pay provided when an individual achieves a specific goal

Orientation and on-the-job training for new employees

Materials

Plastics - supplier Activated charcoal - supplier Labels producer Combined and packaged in companys factory to be sold
Supervised by inventory manager and employees Keep efficiency high Reduce waste

Inventory control

Quality control

Demings concept of Total Quality Management

Every employee involved in providing product to

consumer Use of quality principle in every aspect of production and operations

Initial capital will come from bank loans

Can pay off loans as company becomes successful

Must purchase everything the company will need for the future Cost of labor, materials, rent, utilities, insurance, machinery, advertising

High expenses in first year

Expenses

Staff will have desktop personal computers (PCs)

Contain vital software required for each area of the company

PCs linked to local area network (LAN) within the company

Efficiency in communication

Telephones Fax machines

Obey the law comply with

Safety and security standards Employee wage and hour laws

Top quality products Products that meet safety and health standards Products that meet truth in advertising standards

Take care of customers provide

Take care of employees

Safe work environment Consider loss of employee a failure on part of the company

Properly teach employee how to do job Dedication to fairness

Respect the vendors

Treat everyone in a professional manner Pay bills within allocated time Honor all commitments

Having a quality product Keeping a competitive price Quality marketing which displays product in a positive light Accommodate customer needs Create many types of bottles

Water bottles, canteens, sport bottles

Begin marketing overseas Export product to many other countries Achieving absolute advantage over competition Many new, improved products Become a top competitor in the market Expand office and factory locations Increase annual output Efficient financing process