Indian Retail Whirlwind

Group no 4

Group Members
03-Monali Akhare 21-Abhidnya Dhas 25-Pooja Gawde 31-Sunita Gopane 52-Kashmira Kothawale 56-Pooja Malkar 58-Sonika Maniar 60-Jasmita Mehta

Players and their games

Shoppers Stop ITC wills Lifestyle ITC- the rural Hypermarket foray Subhiksha FoodWorld Pantaloon

Are they following any strategy?

 A chain of retail shops owned by K. Raheja Corp. Stocks ready to wear Apparel and accessories. Offers wide range of international and domestic. Private labels as The Stop Brand. 61 shops in India.

Strategy Used
Provide many brands under one roof. Provide customers with good ambience and convenience. Private brand has been introduced and developed after careful analysis of customer analysis. Premium pricing strategy which includes high quality products at high price.

ITC wills Lifestyle

Mainly into Apparels, body care and Accessories. Enter into various segments :
Wills premium formal wear Wills club life evening wear Accessories from Furla and Valentino of Italy

Strategy Used
Segmented its customer on the basis of climatic conditions. Provides different brands in different locations. Target customers are men , women and kids in metros from Sec A bracket. Offers brand for workplace and play wear. Its focus is on private labels in core merchandise category. Do not Offer seasonal Discounts.

ITC- the rural Hypermarket foray

Started India's first rural market, Choupal Sagar. Merchandise range from soaps, shampoos to ready made apparel, footwear, electronics to even seeds, fertilizers, pumps, generators. E-CHOUPAL- Initiative by ITC to link directly with rural farmers for procurement of agricultural/aquaculture produce

Strategy Used

To penetrate rural market Help people to find all items under one roof. To have their own brands launched in rural market Re-Engineer, Not Reconstruct - Reassign inefficient people to better tasks. Address the whole, not the part -Provide full spectrum of farmer needs IT-driven solution -Delivery of real-time information

 One of the largest supermarkets and pharmacy chain in south India. It sells everything at a discount from 5% to 17% on MRP.

Strategy Used
Worked on a format that giving discounts would attract a larger audience and boost sales. Have very good supply chain management & strong distribution system. Planned for expansion in major cities of India. Provided with the home delivery concept. Kept investments in the business as low as possible by leasing shops of smaller areas (1500 square feet). Directly bought goods from middlemen, did transactions on cash basis to get maximum discounts which were then transferred to the customers. Centralized purchasing system to reduce multiplicity of billings. Separate go downs for FMCG, pharma and groceries.

 Reachable shopping destination. Focused intangible attributes like: experience, ambiance, hygiene etc. Customer gets the benefit of shopping hassle free with ease. Attracted more customers through promotions and offers on the food products.

Pantaloon
Forward integration helped in:
Fighting out the competition Greater cash control Catering to a wider customer base Enter the market when demand for ready to wear apparel industry was on a boom and capture the same

Diversified into hypermarket segment and provided one stop destination for all personal and home products. Ready to made brands in other retail outlets.