PUBLIC RELATIONS

P1 Promotions falls under the category of PR. It falls under this category because they provide marketing and management for race teams, bands, and businesses. They use tools such as press releases, website building, and social media management to help deliver information from the teams and businesses to the public.

P1P Client Cam Reimers Motorsports

POSITION DESCRIPTION
Public relations involves sending a message from a cooperation to their audience. Their duties include writing press releases for media, respond to information requests from the media, help their cooperation communicate effectively with their audience, help maintain their cooperations image, prepare speeches and set up interviews and evaluate advertising.
http://www.p1promotions.com/Olson_Trade s.html

REQUIRED EDUCATION & EXPERIENCES

Usually a four year degree is needed in one of these fields:

public relations journalism communications English Business

No former experience is needed but depending on what job youre doing (such as racing) you may need to know background of your subject.
http://www.robbiekendall.com/

This is the sprint car that Coty has built a website for.

REQUIRED SKILLS

Interpersonal skills Writing skills Problem solving skills Organizational skills Speaking skills

ABOUT P1PROMOTIONS
Coty Mallicoat is 26 years old and is from a small town in Iowa. Coty first started a small video productions site in 2006 called Winged Racer Productions. He did this business until 2010 and then realized he could do something with more variety and he was already doing more PR work then videotaping. His first event for P1Promotions was for ALS in February of 2013. He raised money to help a racing friend that had ALS. Coty also started doing write ups for a local band and one of his friends who raced on the Speed Channel. After moving to Pennsylvania he met new people who wanted him to build websites, design race suits and do weekly write ups for race teams. Although he works full time at Hoosier, he now has a wide client base and does this as side work hoping to one day make this a full time job. Working at Hoosier has helped him meet new race teams that need a public relations specialist to help them get sponsors for their race cars.

INTERVIEW
1) What is your favorite thing about a career in public relations?
A) Working with a wide variety of people, especially the high profile people. I enjoy seeing my name on their press releases, newsletters and race cars.

2) What is the biggest challenge of a career in public relations?

A) Making sure all the information is correct before you publish it. You need to know all the information that your client wants and to have an open communication relationship with them. Understanding what they want and mean is key.

3) Whats the coolest job/ gig youve gotten to do?

A) I loved working with my friend (Cam) and his pro off road racing team. Its hooked me up with a lot of people in a different type of market then Im used to. Its gotten me more understanding of the sponsor game and how its different than dirt track racing. The connections that Ive made with new people is awesome.

INTERVIEW CONTINUED
4) What type of degree do you have and why did you choose it?
A) I have an associates degree in liberal arts. I was kind of forced into that if I wanted to graduate sooner. Transferring from a journalism program at a university to a junior college made it harder to get the degree I wanted. I then started working a full time job and put off going back to school.

5) Do you think that a four year degree would be better for your client base and get you more jobs?
A) Maybe. A lot of the work that I do involves knowledge with the racing background. Probably if I would have followed through with the four year degree at ISU I would have a better understanding of the whole PR specialist aspect but I have learned a lot on my own. I dont think it is critical that I have a degree in PR or journalism. Most of my clients know my racing background and history and that is enough for P1Promotions right now.

SUMMARY & CONCLUSION

Public Relations is a fun job but also a challenging job. As a PR specialist you have to have amazing people skills and know how to get things out to your audience. In a crisis situation you will have to have a set plan in case something does happen. Also, a budget in place so you can get things out to your public. Having positive relationships with people and connections is crucial in this field. There are a lot of opportunities in this field and a variety of things that you can do from writing articles, to event coordinating and raising money for a good cause. Theres not one specific thing that you are tied down to and you can find many jobs with this degree. It involves hard work and critical thinking but also get to meet new people and have fun doing what you love. Below are sponsors or connections that Coty has to help start his business.

REFERENCES
Lattimore, Dan. Public Relations: The Profession and the Practice. New York, NY: McGraw-Hill/Connect Learn Succeed, 2013. Print.

Mallicoat, Coty. "Home Page." P1promotions. N.p., n.d. Web. 01 Apr. 2014.
"Occupational Outlook Handbook." U.S. Bureau of Labor Statistics. U.S. Bureau of Labor Statistics, n.d. Web. 05 Apr. 2014.