Beruflich Dokumente
Kultur Dokumente
Why digitize :
- data compression e.g. video
- error correction e.g TV, radio, telephone
- bits can be moved around & commingled =>
consumed differently
The surprise launch of Sputnik by Russia caused President Eisenhower to launch the
Defence Advanced Research Projects Agency, that gave rise to the Internet
Internet : An outcome of military
and scientific research
Defence needs : ARPANET, to withstand
enemy missile attacks, 1960s
Science research lab CERN
- Internet protocols : TCP/IP ‘83-’84,
- First Web servers and client m/c, ‘90
- WWW invented to exchange papers with
scientists of other labs, ’91
Internet sector in India privatized ‘98
Three things needed to get
Internet going.. Access, devices,
content
Access
Over 1.6 billion* Net (PC access) users
worldwide
India has 50 million^ users
Broadband penetration & speeds going up
Access via mobile going up : is the future
of Internet access
* Internetworldstats.com
^ my estimate, conservative
Devices
Servers, PCs, laptops, netbooks,
smartphones, iPhones, mobile phones,
tablet PCs, thin-client PCs, gaming
consoles,..
Content
230 million* + websites worldwide
What’s hot items : Video, Social media,
Search
Indian languages use has not grown
Worldwide, language growth is forecast
Q. Why did
circulation
decline ?
How are these media evolving ?
Newspapers
Encyclopaedia
Music
Movies
Graphic Design !
Printing
How are books evolving !
Amazon.com
Digital libraries
Google Book Search
Mobile learning
Flexbooks (a.k.a. transbooks)
e-Readers
The Kindle (in
India this
Nov.)
Sure looks
good !
Q&A
Rohit Varma
http://marketerskaleidoscope.com
http://twitter.com/rohitvarma