Beruflich Dokumente
Kultur Dokumente
Overview
OBJECTIVE : Build strong relationships with existing customers by offering them PRIVILIGED SERVICES thru Star Club member ship Drive business growth among members of loyalty program by UPSELLING & CROSS-SELLING QUALIFICATION CRITERIA : Purchase of any Levis product of value greater than or equal to 1 Million VND in a single purchase at a TBF store entitles the customer to instant membership Unique membership id will be issues to each member; for the same id will issue the Membership card
JOINING METHOD : Customers need to fill up the application form and will receive activation code by SMS , post which customer need to complete the registration Online
Program Structure
TBF Star Club is the 3 Tier Point based program (members earn points for each of their purchases) Points will be used as Tender (Currency) for Next shopping As per Net Sopping (After Discount amount) of Last 12 months members will be upgraded Or Downgraded ??.
3 tier: 1. Silver (1 to 4 mil Shopping in last 12 months ) 2. Gold (4 to 10 mil Shopping in last 12 months ) 3. Platinum (more than 10 mil Shopping in last 12 months )
Point Strategy
ACCUMULATION : Silver: 100,000 VND = 3,000 Points Gold: 100,000 VND = 5,000 Points Platinum: 100,000 VND = 7,000 Points
Benefits:
Receive member card in a welcome kit Gain points for each purchase based on their tier Use points to redeem gifts or cash on bill (1 point = 1 VND) Exclusive invites to EOSS & collection previews Fill up profile online: bonus 250,000 points Sign up by Facebook: bonus 50,000 points Invite friends: bonus points Silver 50,000 Shopping on Monday & Tuesday: bonus points Silver 25,000 Gold 50,000 Platinum 75,000 Birthday month: members get extra points as per tier Silver x 2, Gold x 3 and Platinum x 4 Book days: x 3 shopping points for advance booking days Silver 2 days, Gold 3 days and Platinum 5 days
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Privilege:
Early access to Levi's sale promotions, new collection launches, exclusive closed door events and party by Levis co-branding partners Instant alteration Entitled to exclusive members-only promotions to earn bonus points Exchanging the product with-in 3 months of purchase on account of quality issues Members will have an online TBF account through which they get information on Accumulated TBF Points Transaction History Redemption History For any queries, TBF members can contact the TBF helpdesk from Mon Fri 9 am 6 pm or Email: crm@thanbacgroup.com
Membership validation: 1. Silver: 1 year 2. Gold: 2 years 3. Platinum: 3 years A member who has made a purchase in the last 12 months is termed as active If a member shows no activity for 12 months, he will be classified as an inactive member and downgraded to a lower tier if the existing tier is Platinum/Gold. If an silver member shows no activity for further 3 months (a total of 15 months), he/she will lose program membership: and current account points will be truncate forever.
Thank You !!