Abhinav Sharma 10106002 Karanpreet Singh 10106013 Ravdeep Singh 10106021 Sahil Goyal 10106023 Bharat Sethi 10106043

Analyze the current state of E-commerce in India Analyze Flipkarts business model and strategy Identify the key failures and successes of Flipkart Identify the key hurdles faced by Flipkart Record consumers perspective and attitude about Flipkart and the overall online shopping exercise, through survey. SWOT analysis of Flipkart based on consumer response Record merchants response and attitude about Flipkart and overall online selling exercise, through survey. SWOT analysis of Flipkart based on merchants response

Objectives

Statistics
The Indian E-commerce market scale was evaluated around $16 Billion in 2013 and is expected to reach $56 Billion by the fall of 2023. The growth rate has touched 85% mark till now and in next ten years, it is projected to acquire 6.5% of the total retail market if India. India has secured position in top 10 countries list of ecommerce chosen by online buyers. In a research conducted by eMarketer, it is stated that India crossed $1.08875 trillion of ecommerce sales internationally. It recorded 21.9% yearly growth as compared to 2011 and 19.3% jump in global sales. More than 7.6 million people are found visiting deals and discounts based websites, which is a proof itself of their growing fad for online shopping. As per a study, Indian ecommerce is emerging as the biggest B2C marketplace of Asia after recording an increase of 355 and by 2020 it is likely to appear as the central point for startups, investors and entrepreneurial activities.


According to Alexa
Flipkart, Ebay, Snapdeal, Jabong, Home Shop 18, Yebhi, Myntra, Naaptol, Tradusin, and Fashionandyou are the Top 10 e-commerce websites in India.

Ecommerce Boom
1. Commercial Factors
1. 2. 3. 4. 5. Cheaper Rates The developing logistics Segment specific growth Internet Progression Smartphones Industry on rise

2. Technical Factors
The faster & accessible Internet Smartphones advanced technology Extending Mobility Faster+cheaper Broadband

3. Demographic Factors
Consumer stance Online means onlife nowadays Rise in disposable income Computer literacy rate

4. Social Factors
Boom of Social Media Changing Lifestyle Globalization Young population Product Line Media Reach Digitalization

Other Factors
Time saver Cash on Delivery (COD) Delivery and return policies Endless options

Dont just shop, flipkart

STRONG ASSETS
Flipkart MarketPlace- allowing others to sell WS Retail:- their primary retail eKart(Flipkart Logistics)- delivery partner PayZippy(Flipkart e-wallet)

One Day Delivery

Challenges
1 convincing publishers to share their inventory was a challenge Roping in an online payment option, key to any ecommerce portal, was also a concern Poor infrastructure of indian roads was also a hurdle

Warehouse Operation

General Supply Chain

Marketplace Model

Model for Vendors

 Generally foreign publishers such as Hachette, Harper Collins, Penguin etc. do not sell directly to a retailer. The latter has to go through intermediary distributors. Indian publications like Rupa, Roli, etc. deal directly with retailers and do give discounts up to 35-45% right from the start. So it may be safe to assume that Flipkart will be getting 40-50% discount on these. They are able to deal directly with the publisher instead of a distributor, then this range can go up as high as 4550%

 Consumers perspective and attitude about Flipkart

How often you shop online?

The people now a days prefer to shop online as it saves a lot of time and money.

Which of the following features do you like about Flipkart?

People love the ease of searching the most.

Which of the following features you do NOT like about Flipkart?

The only thing that people hate about is the delivery charges. As the flipkart holds free shipping above rs300 of purchase.

What are the other e-commerce sites you have shopped from?
The biggest competitors of flipkart are. Snapdeal and ebay.

How was your experience on these sites as compared to Flipkart?

Customers review is good as that on other websites.

Which of the following are your reasons for shopping online?

The most important benefit that a consumer feel is free home delivery.

What are the reasons that deter you from shopping online?
Concerns regarding quality of product is the far major issue that customer is afraid of. Afterward It is insecurity of payment online. And these both problems are well sorted in flipkart.

How did you come to know about Flipkart?

Internet is the main source of publicity now a days. And customer satisfaction makes others lured towards the website.

What do you prefer buying from Flipkart?

As we all know flipkart started with the selling of books and slowly it establishes itself and deepens its roots in the Indian ecommerce.

SWOT ANALYSIS BASED ON CUSTOMER FEEDBACK

STRENGTHS: Ease of searching COD Fastest shipping in metropolitan cities WEAKNESSES: Less discounts High shipping costs. OPPORTUNITIES: Improve customer experience Exclusivity of products Faster shipping in remote areas THREATS: Snapdeal ebay

 Merchants response and attitude about Flipkart..

When did you start online?

How does it affect your business(if applicable)

The merchants itself are involved and main aim to get into it I that if the product is best and the unbeatable price then then that merchant will be a chosen one above all and will defenitely increases the sales.

What are the categories of products you sell?

Merchants selling depends on demand and their listing of items does not remain restricted to one product type only.

What are benefits of flipkart according to you?

Do you have any physical shop

Merchants demands customers to buy their products and hence flipkart provide them a wide consumer base.

What are limitations of flipkart?

The people are satisfied with the item delivered or they refuse to accept at the time of delivery .

How do they deal and how much user friendly is their online portal?
The merchants are made comfortable with the terms and conditions of the flipkart and are friendly in dealing and some think that on growing they have become a bit careless.

Commision [If you are also using other online portals, please specify which is better in following contexts?]
The merchants has to pay more commission in case of ebay and amazon as they both are also international sites where as flipkart is limited to india only.

Consumer Visibility

Larger Customer Base for Sales

The flipkart holds upper hand in consumer visibility and largest customer base for sales.

Merchant Support flipkart holds good for the merchant support and flourish well.

User friendly portal

Flipkart is the most user friendly portal among its competitors .

Competition

Competition..
Amazon and ebay are the biggest competitor of flipkart as they are already settled in international market and trusted e commerce website.

Better Review system for Merchants

Ebay is considered as better in case of review system.

SWOT ANALYSIS BASED ON MERCHANT FEEDBACK

STRENGTHS: Consumer visibility Merchant support WEAKNESSES: Low commision rates. Delay in delivery OPPORTUNITIES: Improve merchant experience THREATS: Low merchant competition

Research Papers
1. India's e-commerce market could reach US$50 billion to US$70 billion by 2020, a huge jump from the US$13 billion seen last year, according to the country's largest e-commerce firm Flipkart. 2. "Consumer mentality and shopping patterns are changing very fast. Online shopping is going to become mainstream in the coming five-six years," - Flipkart co-founder and CEO Sachin Bansal told IANS in an interview Posted by Ryan Ryan is an editor at ZDNet's Asia/Singapore

CONCLUSION
Flipkart has already gone a long way and have developed a lot of itself during these years with a vision of becoming the Amazon of India. But this glorious position never comes with a free cost. Still there are lot of hurdles which may deter them all through. They are facing a tough competitors with the advent of Amazon and eBay in India. As in above analysis, we can see how better Amazon and eBay are a big hurdle to them with their fast delivery and low shipping factors, which flipkart have to take very seriously. And in the merchant perspective, low commission deter its sales and hence it have to be tackled with the utmost priority. And with that there will be no hurdle resisting their success.