Procter & Gamble (P&G)

P&G Overview
P&G was founded in 1837 in Ohio US, by

two entrepreneurs named William Procter from England and James Gamble from Ireland. P&G are now one of the leading MNE and the largest household goods manufacturer of the world. Its products reaching 4 billion people worldwide. P&G sells its products in more than 80 countries, has over 130 manufacturing facilities in over 40 countries, only1015 per cent of the companys manufacturing volume is completed by contract

P&G Overview
Sustainability is an intrinsic part of the companys

product development. The information and knowledge obtained from various studies is used to develop human and environmental safety evaluations for every product worldwide before they go to market. P&G market situation is extremely aggressive, with international, regional and local competitors though it always maintains a healthy profit generation every year.

P&G Overview
P&G introduced a concept of Sustainable

Innovation Product (SIP). E.g: In the casing of the razor, a plant fibre-based razor tray and recycled 100 per cent recycled polyethylene terephthalate (rPET) was utilized which was the substitute of plastic clamshell plastic. The packaging of shampoo and conditioner bottles contains plastic taken from sugarcane, a natural and renewable resource.

P&G Overview
A tool named Life Cycle

Assessment (LCA) was applied by the company to assist P&G to found out which products they need to improve for the sake of the customers.
P&G introduced Tide Cold Water

detergent liquid, powder and soap, which does not need hot water.

Enabling authority Mission

P&Gs purpose is to provide green products and services while

maintaining the high quality of the product without any increase in

price that improve the lives of the world's consumers in a manner, now and for generations to come. P&Gs primary goal is to provide products that would not damage or harm the environment and be recognized as the best consumer products and services company in the world.

Challenges
P&G is making environmental friendly products by

establishing a environmental science department.

Makes integrated plans for Developing Markets, Multi-

Brand Commercial Innovation, Integrated Supply Chain etc.

Simplifies its business by creating standard

manufacturing platforms.
P&G taking advantage of Digital technology.

Challenges
P&G also took the challenge to educate others with the

help of other Non-governmental Organizations.

Shows that sustainability can create more benefits to

the customer as well as to the environment by compaction of the powder laundry detergents.
P&G includes a powering the plants with 100%

renewable energy by using 100% renewable of recycled materials for all products and packaging

Recommendations

P&G has a dubious pricing strategy. P&G sometimes adopt the premium pricing and at other times they change it to value pricing. This creates confusion in the mind of customer. Our recommendation is that P&G should stick to one strategy. P&G should keep up the efforts of bringing in more and more innovative products. They should ensure the products, packaging and operations are safe for their employees, consumers and the environment.

They should reduce or prevent the environmental impact of their products and packaging in their design, manufacture, distribution, use and disposal whenever possible.
P&G should strongly support the sustainable use of resources and actively encourage reuse, recycling and composting. And they should share experiences and expertise and offer assistance to others who may contribute to progress in achieving environmental goals.

They should meet or exceed the requirements of all environmental laws and regulations to develop cost-effective, scientifically based solutions and standards.
The company should continually assess the environmental technology so that they can develop and use state-of the art science from raw materials through disposal. They should have significant and loyal operating policies, programs and resources in place to implement the environmental quality policy.

P&G should provide our consumers, customers, employees, communities, public interest groups and others with relevant and appropriate factual information about the environmental quality of P&G products, packaging and operations. Also they should establish and nurture open, honest and timely communications and strive to be responsive to concerns. P&G should encourage, recognize and reward individual and team leadership efforts to improve environmental quality. They should also encourage employees to reflect their commitment to environmental quality outside of work.

Conclusion
At the end it can be said that over the past several years, academics, governments and nongovernmental organizations have been evolving their views of environmental quality to the broader, more holistic concept of sustainable development. But P&G view it as an opportunity and stimulus to innovate and to improve continuously consumers lives, while also making important contributions to environmental quality, economic development and social issues, particularly in developing countries in the world.

Sustainability combines very well with P&Gs Statement of Purpose, which describes the synergy among meeting the needs of our valuable consumers, building P&Gs sales and profit, and contributing to the prosperity of the employees, shareholders and communities of P&G. P&G directly contributes to sustainable development by providing products and services that improve the lives of consumers, whether in terms of health, hygiene or convenience.

So, P&G contributes to sustainable development both through what they do and how they do it, including ensuring they address any environmental, economic and social issues associated with their important products and services.