5/4/2014

Tolani Institute of Management Studies.

1
Presented by: Faliya
Rahul
Name HAVMOR GROUP OF
COMPANIES
Founded 1944
Headquarter Ahmedabad, India
Key people Late Shri Satish Chona,

Mr.Pradeep Chona
(Chairman)
Products Ice cream, Fastfood and
Website: www.havmor.com

5/4/2014
Tolani Institute of Management Studies.
2
5/4/2014
Tolani Institute of Management Studies.
3
Ice Creams
Food Services
5/4/2014
Tolani Institute of Management Studies.
4
Brand Facts
5/4/2014
Tolani Institute of Management Studies.
5

Havmor has turned out to be the largest ice cream brand in
India.
Havmor has covered more than 35% market share in ice cream
business.
It has more than 200 Flavors in the ice cream.
Starting range of Rs. 2 to Rs 250 per ice cream.
He had to begin from a hand-cart at the Ahmadabad Railway
Station, churning out the Ice Cream manually.

Cont
5/4/2014
Tolani Institute of Management Studies.
6
'Havmor' - means 'Have More' - which meant the
customer got more value for their money.
Quality must always precede quantity to be a leader in
food & ice cream .
It has prime objective to ensure consistency in quality of
products and services.
Havmor make 100% Ice Cream".
In Ahmadabad only, they have 50 ice cream parlours and
25 eateries and 7 restaurants .



Cont
5/4/2014
Tolani Institute of Management Studies.
7
The company gives franchises of ice cream parlour
under the name of HAVFUN.




Success secret
5/4/2014
Tolani Institute of Management Studies.
8
They believed in the strategy of innovation in ice
cream.
They launched 3 new flavours of ice cream in
every 3 months.
Cont
5/4/2014
Tolani Institute of Management Studies.
9
They provides promotional schemes for customer
at regular interval.
Cont
5/4/2014
Tolani Institute of Management Studies.
10
Consumer oriented Strategy.
Ability to control economic refrigeration capacity
throughout distribution process.
They provides different schemes for different
festivals. Like Uttrayan dhamaka, Dhanteras
scheme etc.
100% pure ice cream.
They have came up with the concept of Mera ice
cream falvour.
They come out with non-alcoholic whisky-
flavoured ice cream.

Cont
5/4/2014
Tolani Institute of Management Studies.
11
They have introduced flavours like pan ice-cream,
matka ice cream and bubblegum-flavoured lolly-
pop ice cream.
The company sells 1.5 crore litres of ice cream
annually across Gujarat, Maharashtra and
Rajasthan.
Manufacturing 65,000 litres of ice cream per day.
Havmor expects a turnover of Rs 110 crore from
its ice cream business alone and an additional Rs
30 crore from its restaurant and catering business
in the region of Gujarat only.

5/4/2014
Tolani Institute of Management Studies.
12