East Point College of Higher Education Bidarahalli, Virgonagar Bangalore 560049 2013-2014
Submitted By SUNEER.K.M Reg. No: 12XECMA107
z COMPANY NAME LIMAR GLOBAL HYGIENICS ESTABLISHED 2000 PRODUCT WASHING SOAP & WASHING POWDER FOUNDER Mr. MOHAMMED SEETHI LOCATION ENGAPUZA, CALICUT CUSTOMERS INDIVIDUAL CUSTOMERS . PRODUCT PROFILE
KABANIA KABANI XL WASHO
FUNCTIONAL DEPARTMENT Marketing department Human resource department Production department Finance department Quality control department
MCKINSEYS 7S FRAME WORK STRATEGY Improve sales Decrease cost of production Maintaining and improving quality Good relation between management and workers
STRUCTURE Production department Finance department Marketing department Human resource department
SYSTEMS Management information system Innovation system Performance management system Capital allocation system Reward system
SHARED VALUES Customer delights leadership Pursuit of excellence Integrity and transparency
STAFF Balanced decisions Unity of actions Better coordination
STYLE Organization follow democratic leadership style. The company group head of workers take active participation in managerial activities
SKILL Communication skill Managerial skill Time consuming skill Interpersonal skill
SWOT ANALYSIS STRENGTH 1. The employees of Limar global are working in highly co-operate manner. 2. Most of the employees working in Limar are male (84%). 3. Most of the employees in Limar are below the age 30 (60%). WEAKENESS 1. Nearly 40% of workers are not satisfied with their salary, they like to improve their salary. 2. The toilet facilities provided by the company is inadequate. 3. Majority of the employees are not satisfied with the role of trade union OPPORTUNITIES:
Growth with prosperity Fully automated plants Increase of production capacity
THREATS
Competition from global soft drink industry Complementary scheme of competitors. Increasing price of raw material
FINDINGS There is an efficient management in firm KABANI is the most favorite soft drink among the consumers. The main objective of the firm is to ensure quality product at reasonable price. The production capacity of the firm is inadequate The firm is on growth stage. Lack of production capacity
SUGGESTION Keep on increasing quality of the product Company should continue their brand name KABANI More promotional activities are needed The plant capacity and storage capacity must be increased at the earliest Performance appraisal method should be improved Recreation and other facilities to the employees must be increased. Work over load of the employees must be reduced.