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The Decline and Fall of Nokia

Not just a company


DeclineandFallofNokia.com
Nokia was
headquartered in
a building called
Nokia House.
They had to sell
Nokia House
when they ran
low on money.
Microsoft is now
in Nokia House.
Nokia moved
away.
People used to
call Nokia House
the PowerPoint
Palace.
You can tell a
story using
PowerPoint.
DeclineandFallofNokia.com
DeclineandFallofNokia.com
Nokia is a very old company
They began
operations in 1865
as a paper mill.
They used to make
rubber boots.
Sometimes you
can find an old
Nokia television at
yard sales.
Nokia has had
many CEOs.
Kari Kairamo was CEO of Nokia
1977-1988

DeclineandFallofNokia.com
He used to be a
paper machinery
salesman.
Nokia used to be in
the paper business.
He wanted Nokia to
expand into high
technology.
Nokia is still in high
technology.
Kari Kairamo said:
We are all the time
selling bits, buying
bits, making joint
ventures. Nothing is
holy inside Nokia.
Even mobile
phones are not
holy.
Just a company?
His children did not
come to see him at
Christmas
But he said he
neglected
everything
else in his life
for it
One executive
said Nokia was
just a
company
DeclineandFallofNokia.com
Just a company?
DeclineandFallofNokia.com
Kari Kairamo
killed himself
when he was
CEO
He liked to
play bandy.
His wife was
a concert
pianist.
He was from
a family of
famous
artists.
Jorma Ollila changed Nokia
DeclineandFallofNokia.com
Jorma Ollila
became CEO in
1992
He knew mobile
communications
would be big
Ollila sold off the old
industrial divisions
Mobile communications became big
Nokia made a lot of money
The good times were very good
DeclineandFallofNokia.com
20000
25000
30000
35000
40000
45000
50000
55000
2003 2004 2005 2006 2007
People like to remember good times
DeclineandFallofNokia.com
Those were fun
days. The sky
was the limit.
There was not one
company in the world
with that freedom and
responsibility. The Google
and Apple of today arent
good examples. There
was nothing like it.
I have so many fond
memories.
Throughout the
years we had great
events with such a
great team spirit.
Nokia always had
the best events.
But nothing stays the same forever
DeclineandFallofNokia.com
DeclineandFallofNokia.com
Inward-looking
Arrogant
Complacent
Ultra-segmented market
Prioritise existing
businesses
Cost control > value
creation
Autonomy
disappeared
Matrix
management
Autocracy
Confusion
Bureaucracy
Meetings
Procedures
Processes
Complexity
increased
The
organisation
changed
The culture
devolved
Strategy and
tactics
altered
Acedia
noun. ME
ORIGIN Latin accidia from Greek , negligence
Spiritual or mental sloth; apathy.
DeclineandFallofNokia.com
DeclineandFallofNokia.com
I don't even know where to start the hate parade I want to
unleash on S60 5th edition when legacy (sorry, mature)
software runs into a crappy half-assed UI, it's a steaming pile of
suck on a slab of garbage toast.
Its visual feel is dated
and worn, like
someone dragged
2003 into the present
tied to the back of a
battered and rusted
pickup truck.
Inconsistency seems
to be the rule. Some
stuff you double tap
to activate, other stuff
you single tap
There's no flick
scrolling, except for
when there is, like in
the Ovi Store.
Ovi Store manages to
have the worst mobile
app store interface
I've seen yet.
DeclineandFallofNokia.com
DeclineandFallofNokia.com
0
10
20
30
40
50
60
Nokia Smartphone Market Share 2007-2014
DeclineandFallofNokia.com
Nokias survival was doubtful
They sold Devices & Services to Microsoft
They moved to Windows Phone
The situation became critical
Nokia struggled
Stephen Elop was hired
I called Anssi Vanjoki after the announcement.
He avoided the words sale and divestment. They
were like names of demons he was fearful to invoke.
I felt horrible for bothering him, for being an
incosiderate bloodsucking bastard.
Yet he is still polite to me.
Im sorry, Anssi. I really am.
DeclineandFallofNokia.com
Ways Nokias mobile device business can be remembered
DeclineandFallofNokia.com
Bad Good
Why did we do it?
Connecting people.
There is something
very genuine in that
slogan.
I have teenage
kids now, and I sit
and watch them
tapping away on
their phones, and I
realise they are
communicating
completely
differently now
because of what
we did.
Connecting
people. A better
mission statement
I have never
heard.
DeclineandFallofNokia.com
DeclineandFallofNokia.com

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