INDIAN TELEPHONE

INDUSTRY LTD

TOPIC
MARKETING ANALYSIS OF ITI
MANKAPUR

PRESENTED BY
ASHOK RATNA VERMA
INTRODUCTION
ITI ltd is the firsts public sector enterprise.
ITI LTD Has since emerged with its own corporate
identity, as a leading telecom company
manufacturing the entire range of telecom
equipment, which includes telephones, large
digital switches, transmission system, digital
microwave, fiber optic system and satellite
communication systems.
Vibrant R&D supports striving for excellence in
quality cost effectiveness in its products and
services, with talented engineers, state of art.
A dedicated network system unit provides value
added services such a shared hub VSAT services
and MRTS and turnkey solutions .

MISSION
The mission of the company is to be the leader
in the domestic market and an important global
player in voice, data and image communication
by providing total solution to customers, to
build on core competencies to enter into the
new business area.
The company manufactures entire range of
telecommunication system.ITI is in involved in
design, development, manufacturing and
installation and commissioning of
telecommunication system to meet specific
need of customers.

SWOT ANALYSIS
STRENGTH
Organization name.
Dedicated and devoted employees.
Collaboration with French company.
Niche player in the field of electronic exchange and
banking automation in India
WEAKNESS
ITI has limited customers.
No advertisement.
No promotional activities in any level.
Delay in purchase and distribution of goods.
Government rule and regulations.
Less incentive is given to the employees
OPPORTUNITY
It can be grab the whole world market of
telecom.
It can enter in other areas of telecom.
Make collaboration with international
companies.

THREAT
Several companies have entered into the
INVERTOR sector with heavy sales
promotional scheme.

PRODUCTS AND SERVICES
PRODUCTS
DWDM PRODUCTS
SWITCHING
TRANSMISSION
BROADBAND EQUIPMENT
SERVICES
MLLN
SSTP
SYSTEMS INTEGRATION TELECOM
SHARED HUB V-SAT SERVICES
OBJECTIVE OF STUDY
To find out the image of ITI products
To obtain the opinion of customers about
inverter with reference of price,quality.
To know that what does Customer looks for
while buying inverters.
To know the impact of advertisement and
promotion on consumer buying behavior.


RESEARCH METHODOLOGY
The method that be used for collecting data was
primary data for collecting primary data we used
questionnaire. Through questionnaire found the
information and proper feedback about product.
But for some information related with the exact
data and problem I had taken help with magazine
internet and other sources.
SAMPLING
The sampling technique used, was random
sampling technique as were universe is quite
large relatively small group was selected which
able to represent the whole universe.

FACTS AND FINDINGS:-
After undergoing summer training in ITI ltd , I got a lot of knowledge
and practical experience and also I came across some problems and
their cause which are as follows:
PROBLEMS:-
Company takes a lots of time for dispatching the goods.
Limited exports.
Company doesnt posses a proper budgeting and monitoring system.
Trading has increased whereas manufacturing has decreased which
resulted in decrease in contribution. Which to fixed assets, the company
has to incur losses.
CAUSES:-
Lack of proper management of inventory i.e. inventory lag period is
high.
Lack of proper distribution network.
Low efficient work force.
Lack of proper sales promotional schemes and advertisement.
Obsolete technology.
Fierce competition with global market.

DATA ANALYSIS
Are you using any inventory in your home ?


USING THE INVENTORY
NO
YES
Which company INVERTOR YOU ARE USING ?

Sales
ITI
SUKAM
LUMINOUS
POWER LINE
Do you know difference between normal and
branded inverter?


COLUMN 1
NORMAL INVETOR
BRANDED INVERTOR
ARE YOU AWARE ABOUT THE NAME OF ITI LTD.
INVERTER.

Sales
AWARE
NOT AWARE
Are you aware about technology used in ITI ltd.
mankapur ?

Sales
yes
no
DO YOU THINK ITI LTD. INVERTER IS THE
PERFECT?

Sales
SATISFIED
UNSATISFIED
FINDINGS
85% of the people in mankapur are using inverter in their
home and only 15% people are not using any inverter.
60% user are using ITI ltd inverter, 10% customer are using
SUKAM COMPANY, 25% customer uses LUMINOUS and 5%
POWER LINE.
63% people know difference between the normal and
branded inverter.
95% respondent are aware about the name of ITI ltd.
mankapur.
65% respondents are know about the technology used by ITI
ltd. & 35% do not know that.
92% user are satisfied with the iti ltd inverter so they think
the iti ltd. is perfect option as inverter while 8% think that
this is not.

RECOMMENDATIONS
Implementation of innovation technology.
Proper inventory management should be followed.
Dedicated R&D people are needed.
Motivational classes should be arranged for the
employees.
Proper training process is needed.
Internal transfer of the employee is needed.
Optimum utilization of existing infrastructure &
resources.
Sale of obsolete machine and scrap.
Since company has put its steps in the direction of
production of diversified products, more innovation
should be done in this way.
LIMITATION OF STUDY
Limitation number of respondent.
Because of the secrecy of data, exact figure,
while in this study only few are considered.
One more problem is time, because the
limited time given by the respondents
restriction me to mention more information in
my report.
Chance of business of the respondent can
mislead the study.


THANK YOU