SATYA PAUL

SATYA PAUL The Designer behind The Global brand

Satya Paul
SATYA PAUL established in 1985, satya paul is now
known globally for its excellence in design. The
designer behind the global brand Satya Paul was
originally born in Leigha, Pakistan and came to India
during the division of the country. Satya paul is one of
the pioneering designers in the global fashion
industry . A pioneer in the industry, he is the founder
of two of the best stores in the country - heritage and
L`affaire. Launched in 1985 Satya paul is one of the
premier designer brands in India with an international
presence.:
SATYA PAUL established in 1985, satya paul is now
known globally for its excellence in design. The designer
behind the global brand Satya Paul was originally born in
Leigha , Pakistan and came to India during the division of
the country. Satya paul is one of the pioneering designers
in the global fashion industry . A pioneer in the industry,
he is the founder of two of the best stores in the country -
heritage and L`affaire . Launched in 1985 Satya paul is
one of the premier designer brands in India with an
international presence. About Satya Paul
Idea behind the Label:
Idea behind the Label The label has achieved what is
possibly the highest accomplishment that the style is
identifiable on the street. The label is celebrated for
ingeniousness in design and a lively colour range, known
for sensual womanly pieces, signature prints and ageless
style. Having re-invented the traditional sari as a modern
classic, the Satya Paul product line also comprises fusion
and western clothing including scarves, bags, mens
accessories and fabrics and an entire range of classic
bridal wear . The evolution of the brand to an
international fashion label is mostly based on the fact, that
Satya Paul has always replied proactively to their entire
environment . The look is a strong interplay of patterns
and color that the new york times has hailed as works of
kinetic art.
Inception:
Inception Satya Paul was especially renowned for working
with weavers in their own villages turning their
craftsmanship into designer products . He used to travel to
the west for exports since the seventies told him to start
marketing the work that he was doing as a `designer
brand`. He launched the brand Satya Paul in the year of
1985, anticipating the bright future of the fashion industry
in the world . Satya Paul is known for his designs inspired
from the mother nature . The designer gets the inspiration
from the life and from the whole world around us.

Leadership:
Leadership Managing director for genesis colors pvt. Ltd. :
Mr. Jyoti narula and for genesis luxury its Mr. Sanjay
kapoor . As the managing director of genesis colors he
heads the satya paul women's wear business running
over 40 exclusive brand stores and also catering to over a
100 multi brand women's wear stores in india through a
state of the art digital design studio, company run factories
and a vast distribution network. Another major part of his
scope of operations is the accessories division which has
exclusive stores of both men's and women's accessories
and sold also through a pan india dealer/distributor
network. The most famous product being easily
distinguishable is " satya paul neck - tie". These lines are
also exported to several countries. The company also has
a licensing tie up with the tie rack london group in england
and has set up 7 exclusive tie - rack london stores in
different cities across the country in the last six months.
The plan is to have over a 100 such stores in the next
three years. Part of his portfolio is also another initiative
with the home grown premium lingerie brand bwitch ,
designed for the contemporary indian women, and now
having over 300 doors nationwide.
Key Products:
Key Products Exquisite couture, trendy prt a porter
garments, trademark saris and a variety of accessories
including clutches, handbags and scarves highlight the
diversity of satya paul women's wear. The menswear
range includes the new age satya paul accessories which
include neck ties, belts, wallets, and cufflinks. The
collection is sure to satisfy any styling need for the
successful man of today. The bridal collection by satya
paul reflects the beauty and elegance every bride dreams
of, for this most special day. An interplay of rich fabrics,
fine embroidery and embellishments come together to
create the perfect trousseau.
SARIS:
SARIS Fabrics : A variety of finest quality fabrics in
georgette, crepe, chiffon, brocade, jacquard weaves and
satin present a host of choices and fluid body skimming
drapes. Designs : we bring together a bouquet of designs
in a kaleidoscope of prints: paisleys, floral, polkas,
calligraphy, abstracts etc. In colors and hues to suit your
corporate identity. Surface ornamentation and
embellishments using sequins, colored stones, swarovski
crystals can be used to create a luxe appeal.
Fusion Wear:
Fusion Wear FABRICS : Corporate uniforms can be
chosen to be created in plethora of fabrics. Choices can
be made in cotton or cotton blends thereof; In wool - wool
blends; polyster and blends; lycra and stretch, linen,
georgette, crepe, silk and satin etc. PRINTS : The in-
house resource facility can be used to create prints in
various genres like floral, abstracts, animale prints etc.
Color stories can be created in sync with the corporate
identity / colors. STYLES : Keeping in mind the current
trends and sensibilities we create options for
organizations to suit a global Image. Silhouettes in
blouses, skirts, trousers are crafted keeping in mind the
Indian body type, culture and the corporate image. In-
house team of trained professional designers can create a
variety of options in silhouettes and cuts to choose from.
Sophisticated cuts created to flatter the figure and form.
Care is taken to produce a garment with the right finish,
drape and fall.

Scarves & Stoles:
Scarves & Stoles Fabrics: Finest quality of silk, satin,
chiffon, georgette and crepe fabrics are used to bring
together - comfort & quality. Colors & Designs: A fusion of
colors brought together in polka dots, paisley, animal
prints, tie and dye, floral etc.

Satya Paul Tie:
Satya Paul Tie The Satya Paul Tie story is legendary.
The tie has acquired the status of a fashion statement, in
a mans wardrobe. Fabrics : Ties are meticulously crafted
from uber silk and silk blends; polyester and polyester
blends; woven jacquards and diverse materials and
textures.The tie linings and interlinings are finished to
perfection with intensely researched raw materials. The
superb finish of the product ensures the right fall, that
does not crease and regains shape within minutes of
being hung. Colors & Designs : The variegated color
palette on offer is unusual. Colors range from hot reds,
cool blues, mauves, purples, blacks to rust and
oranges. The range of designs include the exotic,
classics, floral, paisleys, motifs, geometrical designs,
abstracts, tone on tone, polkas, stripes and many more.
Achievements:
Achievements The brand has developed over years to a
globally famous Indian fashion label, present across 27
locations in India and selected high street boutiques
abroad . The evolution of the brand to an international
fashion label is mostly based on the fact, that Satya Paul
has always replied proactively to their entire environment .
The first Satya Paul Signature store was inaugurated at
DLF Emporio Mall in New Delhi. The diffusion line " Satya
" exhibits the most exquisite designs in terms of prints.
The line concentrates on selected design sensibilities and
affordability to be aimed at the saree market . Satya Paul
created a whole range of the collections for the Lakme
India fashion Week (LIFW) which include the
constellation, zigzag, stripes, floral, Guatemala, and
calligraphy etc.


Fashion Shows L IFW 2002 Here Puneet Nanda for
Satya Paul presented their signature prints in basic black
and white with accents of vibrant colours . The look was
easy and calm carried forward in the sarees , churidaar-
kurtas , skirts and dresses. The printed jacquard fabrics
edged with sequins and multi-coloured beadwork were
refreshingly elegant. The Indian shot silks in colours like
red-green and magenta-blue were quilted finely to create
a very wearable collection . L IFW 2003 The first
sequence of the Satya Paul collection was in black red
and white printed with Oriental calligraphy. The lines were
clean and uncluttered. Western fusion shapes: mini
dresses, kurti churidars , ruched slinky pants in silk crepe
de chines. Next was a sequence of slightly 60s looking
spotty pints: white on strong pastels. This dotty theme
went into a line of georgette saris. The next sequence was
again in pastels, but this time all in stripes: horizontal,
vertical diagonal and chevrons. Pants were wide legged
flares or slimline understated flares. There was a lot of
lycra as mini dresses and micro skirts.

LIFW 2005 With a collection called Madonna Meets Sita
-- meant to signify the marriage between the modern and
the traditional -- Satya Paul`s son Puneet Nanda unveiled
a collection that was rich, deep and complete. The Satya
Paul collection incuded dresses in beiges with a very
strong Indian influence, full sequined choli -like tops,
knee-length kurtas , skirts with strappy dresses worn
underneath. Some of the underclothes had prints that
looked like paint had been splashed on. There were also
digital print saris and net saris and designs that Satya
Paul is best known for-a heavily embellished net sari with
a paint-splashed petticoat. . W ills Lifestyle IFW
2006 The satya paul label was launched in 1985. It
hasan unmistakable look and can be recognized on the
street. The line comprisedof western and indian
silhouettes, sarees , fabrics, accessories and ties for men.
This retro modern collection was the first to have been
designed jointly by puneet nanda and chiara nath , both
multidisciplinary artists.

Corporate Social Responsibilities:
Corporate Social Responsibilities Satya Paul has a strong
commitment towards CSR initiatives. Over the years, the
brand has been associated with several social
responsibility initiatives, going that extra mile to offer its
support to the community and individuals . Satya Paul has
been associated with many CSR initiatives like- 1.Think
pink - hosted many fund raising events across metro cities
to highlight the cause of Breast Cancer amongst Indian
women . 2.Another initiative taken up by the brand was,
when it joined hands with WWF India to promote the
cause 'wildlife conservation '. 3.Satya Paul was
associated with Pratham - a non-profit organization that
raised millions of dollars for literacy programs across the
world by organizing various fundraisers . 4.The brand in
association with NGOs' like Lakshyam , Earth Foundation,
SCHI stood for noble causes to raise funds.

Strength &Weaknesses:
Strength &Weaknesses , , , 3. The brand diversifying into
other ethnic wear lines has made it a complete designer
Indian wear. 4. The brand is present in all major cities and
several Tier-2 cities with over 30 stores 5. The online store
is a highlight which showcases all the collections
STRENGTH 1.The success of the creator Satya Paul
which is the brand itself has been the greatest USP for the
brand. 2. The brand showcases its new collections at
international fashion weeks and big shows like MISS
WORLD which gives a lot of global exposure.
WEAKNESS 1. Though the brand has diversified into
other lines, saree still continues to be the product it is
synonymous with. 2. The brand has not been able to cash
on its global reputation to be in the premium ethnic wear
segment by setting stores internationally.

Continues to Rise:
Continues to Rise The variety of the Satya Paul
womenswear is fabulous, including gorgeous Indian
couture, trendy ready to wear clothing, beautiful Indian
sarees and a big diversity of Indian fashion accessories
like clutches, scarves and handbags. The Menswear of
the label especially concentrates on trendy and new age
accessories for business and casual occasions. The offers
for men range from cufflinks and belts to wallets and ties.
Besides menswear and womenswear , the Indian
designer label creates beautiful Indian bridal collections
including sarees and lehengas in vivid colours , gorgeous
embroidery and sophisticated patterns. Each garment
emanates amazing beauty, elegance and resplendence in
every way, what fulfils every imagination of a woman
about her own bridal wear.
THANK YOU