Geert Hofstede's Cultural

Dimensions Theory








Long Term
Orientation
Five main elements of Geert Hofstede
Long-term vs. short-term orientation
Femininity vs. masculinity
Power-distance
Collectivism vs. individualism
Uncertainty avoidance



long term orientation focuses on the social
embraces, long term traditions and the forward
thinking values given by the local population of
specific country.

It also looks upon the cultural reviews followed
into day to day basis.

Contt..



LTO element can also be compared
with the 'Short term orientation
which is personal stability and
steadiness.
Long-term vs. short-term
orientation.


Long-term emphasizes on practice
and practical value. Short-term focus
their content on truth and the
certainty of beliefs.

India's Long Term Orientation (LTO) Dimension
rank is 61, with the world average at 48.


A higher LTO score can be indicative of a culture that is continuance
and exhibiting behaviour
The head is considered the seat of the soul. Never touch someone
elses head, not even to pat the hair of a child.

Never point your feet at a person. Feet are considered unclean. If
your shoes or feet touch another person, apologize.

Gifts are not opened in the presence of the giver.

Hindus do not eat beef and Muslims do not eat pork

Communication


There are more than fourteen major and three
hundred minor languages spoken in India. The
official languages are English and Hindi. English
is widely used in business, politics and education.
Difference of LTO Between India and
China And Other Nations
CHINA has the highest count on the longest orientation followed
through culture
China is a very pragmatic cultured country who treats their history facts with
reference to their practical life scenario.

They show an ability to adapt traditions easily to the present changed
condition.

No hand gestures while talking. Bowing or nodding is the common greeting
gesture. Chinese do not speak with their hands, distracting to your host.

Always arrive on time or early if you are the guest.

Do not drop chopsticks; food to be leftover and it is considered bad luck


Long term Orientation

20-Jan 21-40 41-60 61-80 81-100 101-120



Country PDI IDV MAS UAI LTO
China 80 20 66 40 118
Hong Kong 68 25 57 29 96
Taiwan 58 17 45 69 87
India 77 48 56 40 61
Gifting !! A punishable act..in CHINA
It is illegal to give gifts to an governmental official
however it has become more commonplace in the
business world but in China presenting a gift whether in
public or private seems to be an punishable offence.


Following gifts or colors are associated with death and should
not be given

Clocks
Straw sandals
Handkerchiefs
Anything White, Blue or Black





THANK
YOU