PLEASURE HUNT

AASHRAY R Js
Presentation
INTRODUCTION
The vision trigger will emphasize the premium quality
of its products as well as representing that everything
about the business will be good for its customers.
The business will serve healthy and premium ice
cream, yogurt, sandwiches, and non-alcoholic
beverages...
Its reputation for fast service and only the freshest
foods, plus its slogan, pleasure hunt good for you
will provide a distinctive competitive edge.

LOCATION
Location- Deshpande nagar , hubli.
Heart of the city so convenient to all.
High society people are more in number.
And also teens are more .
There are no competitors as such in retail market.
5,000 sq feet, and expandable.




Fast service, inviting decor.
Healthy, premium quality foods.
A selection broad enough to meet the needs of individual
customers.
Firmly establish in Hubli City within two years and
Become known throughout Karnataka in five years with the
potential of multiple locations.


OBJECTIVES
Market Analysis
Ice cream is a popular indulgence, and people will spend
money for such a treat.
Market analysis shows that both healthy and premium
ice cream/yogurt sales are on the increase and will continue
to increase.
Per capita consumption of ice-cream in India is still a
dismal 106 ml per annum against 22 liters' in markets like
the US.
Further, the target market for these products is MIDDLE
and UPPER INCOME FAMILIES and also TEENS
The market analysis also reveals that it is highly desirable to
serve sandwiches and other foods to balance the seasonal
decline in ice cream and yogurt.
MARKETING

Product

Pleasure hunt will sell:
Two lines of Premium ice cream: low fat and high fat.
Two lines of yogurt: low fat and regular.
Traditional hot and cold sandwiches.
Coffee, tea and five generic soda flavors.
Breakfast items such as bagels, sweet rolls, etc.

PRICING

The majority of the business sales will come from ice
cream and yogurt. Representative prices are as follows:
Rs 40 for a single scoop
Rs60 for a double scoop (include a cone or cup),
Rs75 for a double scoop in a chocolate waffle cone.
Rs50 for an ice cream sandwich.
PROMOTION
A grand opening will be held with free samples of food
products and drawings for distinctive hats, T-shirts.
and other clothing bearing the stores logo and the
phrase, Im pleasured, worn by store employees.
Coupons will be published in bi-weekly ads in the The
Hindu and also regional news papers. And flyers will
be used for advertisements.
The vision trigger will emphasize the premium quality
of its products as well as representing that everything
about the business will be good for its customers.

LEGAL STRUCTURE and Others
things

Pleasure hunt Ice Cream Parlor will be operated as a
sole-proprietorship.
Sources of cash : Personnel drawings
Equipments
dipping cabinets,
refrigerators,
tempering freezer, display freezers, holding freezer,
three-compartment sink,
ice machine,
stove,
serving equipment,
dishwashing equipment,
and equipment installation


PARTICULARS AMOUNT
A) LAND AND BUILDING(4000sqft)

40,00,000
B) INTERIORS AND EQIUPMENT 12,00,000
C) TESTING EQUIPMENT

50,000
D) OTHER FIXED INVESTMENTS:
1) PACKAGING AND FORWARDING 60,000
2)ELECTRIFICATION AND INSTALLATION
CHARGES
50,000
3)COST OF TOOLS 20,000
4)COST OF OFFICE EQUIPMENTS 60,000
E)TOTAL NON RECURRING EXPENDITURE A+B+C+D

54,40,000
F) STAFF AND LABOUR SALARIES
1)ACCOUNTENT AND MANAGERS
2)SERVERS(5)
3)DELIVERY PERSONELS
TOTAL SALARIES

70,000
40,000
50,000
1,60,000
G)OTHER ITEMS OF EXPENDITURE
1)POWER AND WATER CHARGES 1,00,000
2)ADVERTISING AND TRAVELLING 2,00,000
H) TOTAL RECURRING EXPENDITURE: (F+G) 4,60,000
I) WORKING CAPITAL 2,00,000
J) TOTAL INVESTMENT REQUIRED:
1) NON-RECURRING EXP 54,40,000
2)WORKING CAPITAL FOR 3 MONTHS 2,00,000
TOTAL: 56,40,000,
K) TOTAL COST OF PRODUCTION:
1) TOATL RECURRING EXP 4,60,000
2)DEPRECIATION ON MACHINERY AND EQUIPMENT 1,00,000
3) DEPRECIATION ON BUILDING 2,00,000
4) MAINTENANCE CHARGES 60,000
5) INTEREST ON TOTAL INVESTMENT 2,00,000
6)WELFARE FOR STAFF 50,000
7) OFFICE STATIONERY AND POSTAGE 1,00,000
TOTAL: 11,60,000
TOTAL INVESTMENT 69,00,000
BEP ANALYSIS
TOTAL SALES = 20,00,000
TOTAL VARIABLE COST = 8,00,000
FIXED COST = 4,00,000
BEP = fixed cost/(total contribution)
Total contribution=total sales total variable cost
BEP=4,00,000/(20,00,000-8,00,000)
=0.33
There fore the company will attain break even in 3 years and 3
months.



Thank You