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Guest lecture on

SOCIAL ENTREPRENEURSHIP
at
PROTON BUSINESS SCHOOL
INDORE
12 November 2009
Dr. T.K. Jain
Chief Mentor
AFTERSCHO☺OL
– DEVELOPING CHANGE MAKERS
CENTRE FOR SOCIAL ENTREPRENEURSHIP
PGPSE PROGRAMME –
World’ Most Comprehensive programme in social entrepreneurship & spiritual entrepreneurship
OPEN FOR ALL FREE FOR ALL
afterschoool@in.com, afterschool@in.com
91+94414430763

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LET US CHANGE THE WORLD
PROTON – A MODEL OF SOCIAL
ENTREPRENEURSHIP
• There is a need of good management
education
• This need can be fulfilled profitably
• This will benefit the industries – and society at
large
• Proton has taken initiatives in this direction
• Proton has developed a Unique business
model

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SOME OTHER EXAMPLES OF
SOCIAL ENTREPRENEURSHIP
• Arvind Eye Hospital
• BPA – Blind People Association
• CRY
• SEWA
• Grameen Bank
• The Hunger Project
• AWAG

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LET US CHANGE THE WORLD
WHAT IS SOCIAL
ENTREPRENEURSHIP
• Social = for society
• Entrepreneurship =
risk+innovation+organising+enterprising
• Starting a new business – which ultimately
benefits society and helps in POSITIVE
social change
• Private initiative

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TYPES OF SOCIAL
ENTREPRNEURS
• NGO / VO / Sec 25 Company / Trust
• Grass root workers
• Activists
• Writers
• Creative playwriters
• Social Change agent

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CONCEPT OF SOCIAL
ENTREPRENEURSHIP?
• Don’t we need entrepreneurs in education, healthcare,
basic amenities, support services, basic ideas for society
and social change?
• Why should we depend on government for all the
essential work everytime?
• When entrepreneurship in making cigerettes can be
profitable one, why can entrepreneurship in basic human
needs and social development be profitable?
• Why don’t we train our next generation for social
development – when we can train them in all other
sectors including making arms?
• What is wrong if some person takes up social
development in vocation, profession, and mission?

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LET US CHANGE THE WORLD
STEPS IN SOCIAL
ENTREPRENEURSHIP
• Social social problem / gap / issue
• Idea generation
• Idea testing
• Business plan formulation
• Development of core team
• Business plan presentation to VC / funding
agencies
• Scale up the work and train others also

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LET US CHANGE THE WORLD
HOW TO PICK UP A SOCIAL
PROBLEM?
• Did you experience a social problem? (BPA)
• Did you get some special training in social
development ? (Arvind,Ratan Netra Jyoti)
• Can you use your expertise for social development?
(CERC)
• Can you bring innovative solutions to the society?
(Ajit Foundation)
• Do you have spare time / resources, which can be
used for social transformation? (Margdarshan)
• Can you support others ? (Aavishkaar)

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LET US CHANGE THE WORLD
How to pick up a gap in social
system?
• Give the benefits of new technology to the
society – for overall social development
and upliftment (Naukri.com)
• With the changing time, enable the society
to change (Environmental Sanitation
Institution)
• Society needs restructuring, new
institutions and new work processes
(Janagraha)
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LET US CHANGE THE WORLD
How to work for social issues?
• Pick up issues relating to values, systems
and work processes (Consumer
movement by CERC)
• Raise public movement for public rights
(RTI movement)
• Raise voice against exploitation (AWAG)
• Pick up issues for general public interest /
overall social / environmental issues
(TERI)
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LET US CHANGE THE WORLD
IDEA GENERATION
• Beneficiaries / Situation gives ideas …
(AWAG)
• Learn from the best business models in
the world (Arvind)
• Your own observations & creative
solutions (Naukri.com)
• New solutions for new social problems
(Helpage)
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LET US CHANGE THE WORLD
INITIAL SOLUTION…
• Prepare your initial strategy and start for
action
• Don’t wait for a large organisation, you
can start from your home, your friends,
your own network
• Prepare enough home-work and have an
outline of what you will do and how you
will do it
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LET US CHANGE THE WORLD
IDEA TESTING…
• Start small
• Try out the idea with your service (CERC)
• Work with limited resources (Naukri.com)
• Publicise your success
• Be ready with alternate plans
• Be prepared for initial failures (BPA)
• Form an initial core group

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LET US CHANGE THE WORLD
HOW TO WRITE A BUSINESS
PLAN
• Prepare a step by step guidelines
• Prepare technical, marketing, and
production feasibility
• Prepare SCBA (Social Cost Benefit
Analysis)
• Go into detailed financial analysis
• Prepare alternate scenarios

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LET US CHANGE THE WORLD
SOME TOOLS FOR BUSINESS
PLAN FORMULATION
• Microsoft excel – scenario building, what if
analysis,
• Financial analysis softwares for ratio
analysis, funds flow and cash flow
analysis

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LET US CHANGE THE WORLD
CORE TEAM
• Select people with passion for social
development
• Pick up those persons, who really understand
the issues and have a zeal to work for it (BPA,
CERC)
• Build a culture of Trust, Openness, Support
(Model of social entrepreneurship by T.K. Jain)
• Innovate and create low cost solutions and
benchmark with the best (Arvind)

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LET US CHANGE THE WORLD
APPROACH VCs / FUNDING
AGENCIES
• Prepare documents based on your initial
successes and present them
• Prepare your complete presentations and
project reports
• Some organisations that can support you are :
• Ashoka foundation, Unicef, ActionAid, Ford
Foundation, Aavishkaar,

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LET US CHANGE THE WORLD
BUILD REVENUE MODEL
• A revenue model can help you in going for
public issue also and then you can scale
up the activities
• Revenue model should not dilute your
work
• Don’t deviate from your mission

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LET US CHANGE THE WORLD
CRITICAL ISSUES
• Simple but powerful Mission / vision
• Democratic structure and concensus
based decision making
• Code of conduct and ethical working
• Small steps, but big dreams
• Willingness to have networking / tie up
with others

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LET US CHANGE THE WORLD
BUILD YOUR PASSION FOR
SOCIAL ENTREPRENEURSHIP
• Read books like How to Change the World
• Read Case studies on social entrepreneurship
(AFTERSCHOOOL has published many case
studies on social entrepreneurship, including
case studies on Vidya Kunj, Ajit Foundation,
BPA, AWAG, etc.)
• Read business plans for social entrepreneurship
(AFTERSCHOOOL has published many
business plans),(read www.bplans.com)

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LET US CHANGE THE WORLD
WHY AFTERSCHOOOL???
• Most educational institutions don’t have a
modules on social entrepreneurship
• AFTERSCHOOOL is not a competitor to the
existing institutions, but a supplement only
• AFTERSCHOOOL is a voluntary initiative, which
seeks to spread to small cities towns – as the
students in these areas have a great potential to
become social entrepreneurs

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LET US CHANGE THE WORLD
WHY AFTERSCHOOOL ?
• Social entrepreneurship can also be developed
• Social entrepreneurship can be taught
• Students can spare some time from their
mainstream education for studying social
entrepreneurship
• Alternative medium of education / support
• Supplementary to traditional colleges /
institutions / centres

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LET US CHANGE THE WORLD
CONCEPT OF AFTERSCHOOOL
• Free education for all – PGPSE is a free
programme online – any person can join any
time from any where in the world
• Education and skill building is our collective
responsibility – not that of government alone
• Entrepreneurship, business planning and risk
taking has to be promoted not just service
mentality

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LET US CHANGE THE WORLD
COURSES OFFERED BY
AFTERSCHOOOL
• PGPSE – post graduate programme in social
entrepreneurship – available after graduation in
any stream – or after class 12 along with
graduation – in the form of integrated education
• A student also studies for following along with
PGPSE as per her / his choice :
CFA,CS,GMAT,IELTS,IAS
• PGPSE can be done with MBA / CA / BE also
• A student may also do job – and continue
PGPSE simultaneously

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LET US CHANGE THE WORLD
GOALS OF AFTERSCHOOOL
• To spread out education all over the world
• To open offices all over the world – to promote
innovation, fair practices, sustainable
development, appropriate technology,
environmental awareness
• To enable people to work for basic issues and
enable them to start creative ventures and share
information, resources and networking across
globe
• To collect like minded people and enable them
to work together

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LET US CHANGE THE WORLD
CONTESTS BY AFTERSCHOOOL
• Business plan contest
• Case study on small entrepreneurs / social
entrepreneurs

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LET US CHANGE THE WORLD
MISSION OF AFTERSCHOOOL
• To promote Social entrepreneurship, spiritualism
• To conduct workshops in schools, colleges and
institutions all over the world
• To orient teachers to promote social
entrepreneurship (through Teachers as
Transformers workshops of AFTERSCHOOOL)
• To provide consultancy regarding social
entrepreneurship

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LET US CHANGE THE WORLD
We’r thankful to …..
• All those who have invited us to conduct
workshop (we come just on a phone call)
… we are thankful to PROTON,
CENTURIAN, ARAVALI, LPU and many
many such business schools, who invited
us
• We are thankful to all those who enabled
to our little bits…. Thanks…

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LET US CHANGE THE WORLD
SPECIAL THANKS
TO
PROF. VINAY GOYAL
DEAN (ACADEMICS)
PROTON BUSINESS SCHOOL

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LET US CHANGE THE WORLD