Group members

Afshan Abuwani (BME/874)

Azeem Mansoori (BME/902)
Faisal Hasan (BM/15024)
M.Rafique Sheikh (BME/917)
Syed Ali Jibran (BME/841)
 Topic

Submitted to :Mr Afaaq Mazhar

Introduction
Incorporated in 1948, we, Unilever Pakistan Limited, are one of
the most prominent multinationals in the country today. We
are proud of being a part of Pakistan’s history, contributing
towards the growth and prosperity of the nation, providing 150
million people with a better future, a better tomorrow. Our
passion for understanding people's concerns and desires, our
ability to create products that fulfill those needs and our skills
in getting those products to market drives our growing success
- and has made us one of the world’s leading consumer goods
companies.

The present company has come about through the original Lever
Brothers merging with Lipton (1988), Brooke Bond (1997),
Polka Ice Cream (1998), presently we are operationally
merged with Best Foods since 2001. 1982 saw the introduction
of personal products and 1994 the setting up of the Wall’s ice-
cream business, which was a green field exercise.
VISION STATEMENT

Touching hearts, changing lives.

 Mission Statement

We are the leading consumer products company in

Pakistan, a multinational with deep roots in the
country.

We attract and develop highly talented people,

who are excited, empowered and committed to
deliver double-digit growth.

 We serve the everyday needs of all consumers

 (Continued)
 We strive to remain an ever simple and enterprising business.
 We use our superior consumer understanding to produce
breakthrough innovations in brands and channels.
 Our brands capture the hearts of consumers through outstanding
communication.
 Through managing a responsive supply chain, we maximize
value from Suppliers to Customers.
 We are exemplary through our commitment to Business Ethics,
Safety, Health, Environment and involvement in the Community.
History
 Unilever was created in 1930 by the amalgamation of the
operations of British soap maker Lever Brothers and Dutch
margarine producer Margarine Unite, a merger as palm oil was
a major raw material for both margarines and soaps and could
be imported more efficiently in larger quantities.

 multinational with operating companies and factories on every

continent (except Antarctica) and research laboratories at
Colewort and Port Sunlight in England; Vlaardingen in the
Netherlands; Trumbull, Connecticut, and Englewood Cliffs,
New Jersey in the United States; Bangalore in India (see also
Hindustan Unilever Limited); Pakistan; and Shanghai in China.

 The US division continued to carry the Lever Brothers name

until the 1990s, when it adopted the parent company's moniker.
The American unit now has headquarters in New Jersey, and no
longer maintains a presence at Lever House, the iconic
skyscraper on Park Avenue in New York City.
 Organization culture

It varies around the world because, naturally,

people have different points of view depending
on where they live. But some things are
consistent, important things that determine
how we interact with colleagues and partners,
customers and consumers.

Most important are our high standards of

corporate behavior, which are enshrined in
 (Continued)

Our people have a passion for achievement, strive for outstanding results
and are determined to get things done.

To make sure that happens each and every day, we have created a working
environment in which you can be yourself. After all, as a business we need
to be as diverse as our millions of consumers around the world.
Business Strategies
Product Development


Corporate Strategies

Human Resource Strategies


Finance Strategies


Acquisitions & Mergers


Product Development

Unilever continuously work on improving product qualities and

features to capture the market.

It analyzes the demand to check whether the product is profitable or

not so that if the product is not it should be discontinued.

It keeps an eye on the competitor’s products in order to become the

market leader of certain product.
Corporate Strategies

Leader in the consumer goods market.

Managing government relations to influence

duty on imports of raw materials and
countering smuggling of competitors goods
Human Resource Strategies.

Managing employee recruitment and placement to put the right person

for the right job.

Replacement Planning.
Employee rotation in the department.
Employee training.

Remuneration survey for salary adjustments of employees.

 Finance Strategies
Maintain company finance operations with in the
resources
Maintain working capital keeping stock debtors low.
Adhere strictly to the ICAP accounting practices and
laws
Tax management to gain legitimate advantages
lessening the burden
Ensure internal control through internal audit
Introduction of IT and implementation
Ensure sales revenue generation meet targets
Maintenance of purchasing function
 Acquisitions & Mergers
Lever has successfully completed an acquisition of
Pakistan Industrial promotional (pvt) limited,
manufacturers of polka in 1999.
The company completed an merger with Brooke Bond
(BB) Pakistan last year, where each BB shareholder
received one lever share for every 4.3 BB shares .The
merger has resulted in consolidation of distribution
channels, thus, reducing operating costs for the company.
Market Share Position In The
Industry
 Organization structure
Executive directors
Members of the Unilever and Executive who are
also directors of Unilever.
Non-executive directors
The independent element in Unilever's
governance.
Unilever Executive
Responsible for managing profit and loss, and
delivering growth. 
Senior corporate officers
Responsible for ensuring that the Board has the
information they need.
CONCLUSION

After the analysis of the IEFM and EFEM,

we see that the company is above
average. With respect to SPACE and
GRAND matrix analysis, Unilever is placed
in aggressive quadrant and it can follow
any of the strategies e.g. market
penetration, forward integration, backward
integration etc.
Continued

According to the analysis in QSPM, we would like

Unilever to pursue Cost Reduction strategy which is
a market development strategy. Although the current
business strategy of Unilever is Product
Development as they are bringing different product
like Green Tea in the market. They are also
modifying their products for e.g. Lipton in new
round tea bags and Lux by adding a different
ingredient
Recommendations

 Introduce new herbal products.

 Should pay more attention on

promotion strategies.