Founded on November 3, 1838 as The Bombay Times and Journal of
Commerce, during the British Raj.
The daily - 1850.
In 1861, the Bombay Times was renamed The Times of India.
It was after India's Independence that the ownership of the paper passed on to the then famous industrial family of Dalmiyas and later it was taken over by Sahu Shanti Prasad Jain of the Sahu Jain group from Bijnore, UP.
Type Daily newspaper Owner Bennett, Coleman & Co. Ltd. Publisher The Times Group Editor-in-chief Jaideep Bose Associate editor Jug Suraiya Official website Timesofindia.com
TOI group has 45 dailies and periodicals in 3 languages and 108 editions from 9 centers across the country and a combined readership of over 40 million
Started 172 years ago
Mrs. Indu Jain Chairperson
Mr. Samir Jain Mr. Vice Chairperson Mr.Vineet Jain Managing Director Mission of TIMES OF INDIA:
Create & build brands with differentiated content to capture relevant audiences and market the value of these to advertisers to help them sell and strengthen their brands. FEATURES OF TOI The Times of India is synonymous in being the "Masthead of India", an opinion-forming instrument for India and Indians.
The Times Of India is not only Indias largest selling English general daily but also the leading English general daily in the world.
It attracts a daily circulation level of about 22 lakh copies.
It is the largest selling English daily between Tokyo and Paris
STRATEGIES Move first, Move fast
Multiple ties
Continuous innovation (Private Treaties)
Smart-sensing the future Strength Big Brand, good reputation in the minds of customer.
1st rank in circulation in India & 8 th in world.
Launches good campaign.
Daily English newspaper with rich supplements.
Good support from Times group companies.
World class printing machine-Geoman, Goss
110,000 copies per hour WEAKNESS
Old news
Less information about stock market
Offensive Pictures
Late circulation in small cities
Lack in covering useful news for competitive students Departments Of the Time Of India Production Department Editorial Pre-Press Press Marketing Department RMD Response OTHERS DISTRIBUTION CHANNEL OF ToI: There are three ways to sell the TOI
1. CASH SALES: Take newspaper from pan wala or any shop in cash.
2. SUBSCRIPTION SALES: Pay money in advance and read TOI
3. LINE SALES: Maximum % of sales comes from this method. Money collection works in reverse order.
Price of newspaper also varies according to life cycle of newspaper like Till 12 pm- 2.5 Rs From 12 pm to 3 pm- 2 Rs From 2 pm to 6 pm- 1.5 Rs The main competitors for Times of India in India are :
The Hindu- is ranked third among English dailies with a total readership of 5,140,000.
Hindustan Times- is the second most read English daily and the 12th among all newspapers with a total readership of 6,254,000.
The Times of India (India): 3,433,000 The Sun (UK): 3,046,000 USA Today (USA): 2,293,000 Daily Mail (UK): 2,194,000 The Wall Street Journal (USA): 2,012,000 The Daily Mirror (UK): 1,400,000 The Hindu (India): 1,331,000 The Hindustan Times (India): 1,189,000 The Deccan Chronicle (India): 1,003,000 The New York Times (USA): 1,001,000
The Times of India comes with several city- specific supplements, such as-
Nagpur Times, Bangalore Times, Pune Times, Ahmedabad Times and Chennai Times, The Times of South Mumbai, The Times of Doon, Meerut Plus, Haridwar Plus , Bhopal Plus .
Other regular supplements include:
Times Wellness (Saturdays) Times Wellness focuses on solutions to health issues and guidance to better living
Education Times (Mondays) Education Times caters to the ever-expanding student community and learning experience, as a career guidance, counsellor and adviser.
Times Ascent (Wednesdays) Editorial of Times Ascent centers on human resource development, and the impact and implications on business and society.
conTInUE ZIG WHEELS ZigWheels.com is an automotive website reviewing, discussing, features and interviews on Indian vehicles.
What's Hot (Fridays) Focus on latest happenings/events. Special pages created for channels and details of programmes.
Rouge (Saturdays) Concentrates on women's interest areas. Others. TOI has readership of over 40 million
The largest English publication in India 2 times the readership of the immediate competing English daily Of the total readers 58% are SEC A (31% SEC A1+)
Officers, executives, businessmen, government executives, politicians and students form the highest percentage of TOI readers. CIRCULATION The newspaper has the widest circulation among all English- language with about 2.6 million daily paid copies.
In the year 2005, the newspaper reported that it was certified by the Audit Bureau of Circulations as the world's largest selling English broadsheet newspaper.
TOI group has 45 dailies and periodicals in 3 languages and 108 editions from 9 centres across the country.