PAKISTAN INTERNATIONAL

AIRLINES


Presented by: Talha Muhammad


Background & History
PIAC - National Flag Carrier for Pakistan-
1955 on January 10, 1955.
Privately owned Orient Airways to merge -
Mr. M.A. Ispahani, a leading industrialist
Four Douglas DC-3s were purchased from
Tempo of Texas
PIAs First International
Service

London, via Cairo and Rome.
PIA possessed a small fleet which comprised
of Convairs, Viscounts, Super Constellations
and DC-3s year 1950 60s
Uniform
PIA hired famous national and
international dress designers for designing
of uniforms worn by its flightattendants.
like Feroze Cowasji, Pierre Cardin
ICAO Member
ICAO country prefix: AP = Pakistan
IATA two-letter code: PK
ICAO three-letter code: PIA
Head office: PIA Building, Quaid-e-Azam
International Airport, Karachi, Pakistan.
Call sign: Pakistan
Logo:
Slogan: Great People to Fly With
Official website: http://www.piac.com.pk/
Fleet
6 x ATR 42-500
12 x Airbus A310-300
3 x Boeing 737-300
4 x Boeing 747-367
4 x Boeing 777-240ER
2 x Boeing 777-240LR
3 x Boeing 777-340ER


Currently PIA has 34 aircraft in its fleet.
CAA CIVIL AVIATION AUTHORITY
Pakistan Civil Aviation Authority is a Public
sector autonomous body working under the
Federal Government of Pakistan through the
Ministry of Defence.
It was established on 7th December, 1982 as an
autonomous body.
Prior to its creation, a Civil Aviation Department
in the Ministry of Defence used to manage the
civil aviation related activities


AIRPORTS / AIRSTRIPS
139 AIR STRIPS
The largest airport in Pakistan is Jinnah
International Airport, Karachi
handles 42 aircraft at a time and has 16
passenger gates
Domestic Airports
Milatary bases

INTL AIRPORTS / AIRSTRIPS

Safety & Quality
Certifications

PIA is among the few developing country
airlines which are compliant to IATA
Operational Safety Audit (IOSA)
requirements and standards since 2005
A typical IOSA Certification Audit is based
on a check list comprising of +950 IATA
Standards and Recommended Practices.
PIA is successfully maintaining its IOSA
certification and the current IOSA Registry is
valid up to 24
th
June, 2015
PIAs highest international operational safety
standards in critical areas which include:
Organization & Management System
Flight Operations
Operational Control and Flight Dispatch
Aircraft Engineering & Maintenance
Cabin Operations
Ground Handling Operations
Cargo Operations
Security Management

EASA
EASA (European Aviation Safety Agency) is
the centerpiece of European Unions strategy
for aviation safety, promoting highest
standards of safety and environmental
protection within the aviation industry.
PIA Engineering & Maintenance is among the
very first group of Non-European
organizations which qualified as EASA

PIA ENGINEERING
PIA Engineering & Maintenance now includes
the heavy maintenance on state-of the-art
Boeing 777 aircraft.
Also, Boeing 747, Boeing 737, Airbus A300 and
Airbus A310 aircraft including maintenance
on most of their Components at Shop level.
Quality Management System (ISO
9001:2008) Certifications

PIA achieved the initial ISO certification in
the year 2006, and since then it is successfully
maintaining all the certifications through
regular independent management systems
audits by accredited audit organizations.
HSE Management System
(Health, Safety &
Environment)

PIA plans to conduct organization wide HSE
trainings, development of HSE objectives,
implementation of HSE system procedures
and management reviews to assess the
continual effectiveness of the HSE system.
These accomplishments will make PIA a safer
airline, paving the way for OHSAS and ISO
certifications.
PIA HORTICULTURE

Plants and trees provide habitat, shelter,
food, materials and medicines to human
beings and animals. Realizing the significance
of a healthy and pollution-free environment
PIA set up a horticulture division in 1996.
To reduce pollution and contribute towards a
greener Pakistan, PIA Horticulture actively
participates in tree plantation campaigns
during each spring and monsoon season.

EMERGENCY RESPONSE PLANNING
The Emergency Response Planning Section has developed
an Emergency Response Manual and manages Emergency
Response Center Teams, Field Teams, Family Assistance
and Support Teams, and Volunteers.
The ERP Section also trains volunteers in the areas of
aircraft emergencies, rescue, basic first aid, and fire
fighting to effectively respond to natural disasters.
Emergency Response Facilities include the computerized
data storage of teams and volunteers with an automated
emergency call out system. This software application also
provides a technology supported callback system for
contacting families of the affected.
PIAs Emergency Response Planning Section hopes to
contribute meaningfully towards national capacity building
in the area of emergency management, through financial
and human resource investments.

S W O T ANALYSIS
Competitor analysis in marketing and strategic
management is an assessment of the strengths and
weaknesses of current and potential competitors.

Competitive Advantages of PIA
Reliability and safety
Has best engineering facilities.

STRENGTHS INCLUDE - SWOT

Brand name PIA , The National Flag Carrier.
Targeting the income and occupation oriented
people
Tourists
Religious Travels
Services are highly variable
Domestic & International routes
PIA budget flight enjoy up to 39% discount on
regular fares.
WEAKNESS INCUDE-SWOT
Different fleet,higher maintance costs
Huge employee burden
Higher fares comparitively
Poor quality of food services
OPPURTUNITIES INCLUDE-SWOT
Larger fleet,more destinations
Better services,more competitive edge



THREATS INCLUDE-SWOT
Political instability
Terrorism
Nepotisim

PEST ANALYSIS
POLITICAL FACTORS
Political factors always have a great influence on the
way businesses operate in the airline industry and
the spending power of customers. In recent years it
has been observed that government played an
active role in increasing competition in the airline
industry.
ECONOMIC FACTORS
Currently, Airlines industry has three major players:
Pakistan International Airlines, an Airblue, Aero Asia
and Shaheen Airlines. Their target market includes
domestic travelers as well as Pakistanis living
abroad particularly in the UK and USA.

PEST ANALYSIS
SOCIAL FACTORS
The social arid cultural influences on business vary
from country to country. The social structure of
Pakistan is closely tied. The trend is now changing
as the general public is educated and is pursuing
professional goals.
TECHNOLOGICAL FACTORS
Technology is vital for competitive advantage and
is a major driver of the airlines industry. Major
technological changes are taking place in the
airlines industry with innovations in the
reservations and booking systems.

Product Evaluation
Core Benefit
Services
Timings

Actual product
Actual product is traveling services

Augmented product
Providing map.
Hotel facility

A C H I V E M E N T S
The first airline from an Asian land country
and the first airline from a Muslim country to
fly the Super Constellation.
The first Asian airline to be granted
maintenance approval by the US Federal
Aviation Administration (FAA) and the Air
Registration Board, predecessor of the British
Civil Aviation Authority (CAA).
The first airline in Asia to induct the new
technology Boeing 737-300 aircraft.
A C H I V E M E N T S
An IBM 1401, the first computer in
Pakistan, was installed in PIA Karachi
First airline in the world to start Air Safari
with jet aircraft.
First airline in the world to induct Boeing
777-200LR, the world's longest range
commercial airliner
PIA Great people to Fly with