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The

MARUTI
Story
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About Maruti

Leader of the Indian car market

Capacity

Many brands
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Highest producer

Highest sales

Large export
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commands more than 50% of cars in india

Renamed as maruti suzuki india limited

In 80s , there are few competitors
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Employment

Satisfaction

NSE & BSE

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Revenue
(Rs. In millions)
Year Net Sales Year Net Sales
2006-07
2007-08
2008-09
1,45,922
1,78,603
2,03,583
2009-10
2010-11
2011-12
3,01,198
3,58,490
3,47,059
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Net sales and PAT
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facilities
Gurgaon facility

K series plant

Maneswar facility

Suppliers park
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Network
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Road safety
National road safety mission

Institute of driving and traffic research

Maruti driving school
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Sales volume
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Journey

Principle of give

Contribution

High quality, value for money
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Stakeholders
Partnership approach

Prosperity and wellbeing

Fuel for growth
Enviornment
Enviornment friendly products

Profitability

Reduce,recycle,reuse

Cost savings
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CSR policy
Shareholders wealth

Sustained growth

Ahead of law, welfare of employees

business pratices
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P & L ratios
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Exports
Over one million units

Western markets

Over 125 countries

business award
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Motor sports

Promotion

Rallying Thrill, joy for all

Promote safe driving


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Raid-de-himalaya
Toughest and demanding

Oldest and listed in FIM

Abroad Participation

Xtreme, adventure,bikes extreme
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Desert storm

Thar desert

Six day rally

Covers 300 kms.
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Interiors of Gujrat,Rajasthan

Adventure ,thrill & excitement

Skills of drivers, ruggedness

Partnership with northern motorsport
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Autocross
Major cities

Controlled enviornment

Sense of timing, judgement, vehicle
handling patterns
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Autocard
Loyalty card

Rewards program

4% value back..

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Discount on exchange

Rewards for referral

Complimentary gift vouchers
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Whistle blower policy
Security

Fearless enviornment

Unethical behaviour,fraud

Violation of ethics
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Why maruti ?
No.1 in customer satisfaction

Wider choice

Largest network


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Largest service network

Low maintenance cost

Fuel efficient


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Joint venture

Search for collibration

Negotiation

Finally suzuki was selected
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Marketing strategy
Car for everyone


No.1 in after sales service


Provide insurance

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Relates to common man


Driving school
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Competitors

Hyundai

Tata motors

Mahindra & Mahindra

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Toyota

Honda

Genral motors

Ford
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Company at a glance
Silver jubilee

722,144 domestic sales in 2008-09

70,023 exports sales in 2008-09
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Rs. 12,187 million rewarded profit

15 models with over 100 variants

19 component joint venture
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Success

Equity increase

a)1987- from 26 to 40 %

b)50 % in 1992
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Bibliography

Book- the maruti story

Maruti suzuki official website

Business today magazine
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