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Taking Business to New

Dimension : Microsoft Dynamics

GROUP - 6

G. Praneetha
Lokesh
Nupur
Pavan
Sumanta
Yogesh
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Microsoft B2B Platform

 Major B2B Products includes Microsoft BizTalk Server,

Microsoft Small Business and Microsoft Dynamics
 Managing supply chain efficiency through MSVP
 E-procurement of vendors
 Criteria for selecting vendors
 Providing best vendor awards in different categories
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Product Line

• Product families: Windows server, Business solutions, Office, MSN,

Developer tools, ,games(Xbox) & windows mobile

• Products contributing to MS revenue: Client & Business

solutions
 Client: Windows XP Professional, Media Center Edition, Tablet PC Edition ,etc.
 Business: Microsoft Office, Microsoft Project, Microsoft Visio, SharePoint
Portal Server CAL, etc.

• Microsoft Dynamics: Line of Business software eg. CRM,ERP,RMS,

Accounting , etc.

• MS Visual Studio: IDE to develop GUI & console

• Product Leadership:
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Core Competency

Microsoft harmonizes the activities

A
of its business partners to itself.

Perceived customer benefits : B

Connected, Productive, Flexible

The key products that contribute to those C

customer benefits are the Operating Systems
and Office Tools

Supported by the 15% of revenue Microsoft D

invested in R&D. Thus it will be very difficult for
competitors to imitate.
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Microsoft Dynamics

Definition: A line of familiar, adaptable enterprise resource planning (ERP)

and customer relationship management (CRM) solutions designed to meet
almost any business need and help your people make important business
decisions confidently.

MS Dynamics AX

MS Dynamics MS Dynamics CRM

Products

MS Dynamics GP
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Product Benefits

1 Rapid, effective decision-making

Enable more productive people

2 & processes

Manage organizational growth

3 & gain a competitive advantage
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Promotion
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Pricing Strategy
 In Microsoft, the term ‘Licensing’ is used more often than pricing
 Factors affecting Licensing cost:
 Business software components.
The number and type of people who will use the software.
How people access the software
The level of service that's right for the company
 Final pricing depends on Microsoft Dynamics GP Software price
+ Implementation Services
+ Customization +  Training + Annual Support plan
 Per user licensing fee varies from $3,980 (per client for one user) to $3,385
(per client for multi user)
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How Microsoft Organizes B2B Process

Customers’
Customers’ Need
Need Microsoft’s
Microsoft’s Response
Response


Personalized
PersonalizedExperience
Experience 
Satisfying
SatisfyingCustomers’
Customers’

Relevant
RelevantExperience
Experience need
need

Proactive
ProactiveExperience
Experience 
Development
Development&&Testing
Testing

Educational
EducationalExperience
Experience 
Design
Designdecisions
decisionsbased
based

Supportive
SupportiveExperience
Experience on
oncustomer
customerfeedback
feedback

Pilot
Pilotphase
phase
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Distribution Channel

Microsoft customer
. certified
partner (end user)
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Microsoft certified partners

 Appointed and trained by Microsoft

 Are geographically distributed
 Under stand the customer need and help
them in choosing the Software
 Implement the system for customer
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Customer support
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