e+i seminar

May, 28 2014 Uettligen

Social entrepreneurship: overview
of concept and trends
SOCIAL ENTREPRENEURS AND AGRICULTURAL MARKETS
Vijay Pratap Singh Aditya
Ekgaon Technologies
Madison Ayer
Farm Shops
Christian Hiss
Regionalwert AG

Founded in 1981 with the belief that There is nothing more powerful
than a new idea in the hand of a leading social entrepreneur. Coined
the term of social entrepreneurship

Today: the largest network of leading social entrepreneurs with over
3,000 Ashoka Fellows in 70 countries in all areas of societal needs
about 200 in agriculture

Key lines of action:
Changemaker Leaders: how to support social entrepreneurs
Changemaker Skills: how to foster critical skills in children and
youth
Changemaker Alliances: how to tear down walls across sectors
to achieve greater scale













BRIEF HISTORY
3

Social entrepreneurs have the same vision, creativity,
pragmatism and capacity to transform a sector than business
entrepreneurs.

BUT, they focus on solving social impact first.
WHAT IS A SOCIAL ENTREPRENEUR?
4
THE MODEL
System-change new idea
Social impact

THE PERSON
Entrepreneurship
Creativity
Ethical Fiber

KEY CRITERIA FOR SOCIAL ENTREPRENEURS
A CHANGE OF MINDSET
From

Expecting others to solve problems
Big problems are too complex to fix
Deficit based
Bureaucratic/ hierarchical
Great men theories of change
Top down design

To

Up to me/ us
We can solve problems at
scale
Strength based
Flexible teams of teams
Everyone a changemaker
Co-creation
DIFFERENT MODELS
Non-profit
with Income
generating
activities
Social
Enterprise
Socially
Responsible
Company
Company
with CSR
activities
Pure
for-
profit
Pure
non-
profit
Social mission motive
Stakeholder accountability

Profit-making motive
Shareholder accountability
Spectrum of organisations Social and Profit motive
combinations
Source: I-Propeller
Finance first
Finance only Impact first Impact only
Business entrepreneur assumes a market that can pay for the innovation
and may even provide substantial upside for investors
Social entrepreneurs value proposition targets an underserved,
neglected, or highly disadvantaged population that lacks financial means
or political clout to achieve the transformational benefit on its own
THE LIFECYCLE OF A SOCIAL ENTREPRENEUR
8
Apprenticeship
Studies the field
and gains
entrepreneurial
skills
S
o
c
i
a
l


I
m
p
a
c
t


Millions of
beneficiaries
Potential
impact not
yet achieved
Concept, launch
of first pilot
project
Success and
development
Global impact
Envisages and
creates a pilot for an
innovative solution to
a social problem
Spreads solution
until it becomes a
reference point in
the field, on a
national or
international level
Thinks and
acts globally,
making their
best ideas
accessible
worldwide
Mature entrepreneur
5-10 years
MEASURING IMPACT
Longer-term versus short term. Focus on changing system beyond
number of beneficiaries only.
CRITICAL INPUTS
BUILD COMMUNITY


PROMOTE AND SUPPORT


CONNECT

SCALE IS THE CHALLENGE. How to better connect
sectors?
EVERYONE A CHANGEMAKER