BARRIERS TO EFFECTIVE

COMMUNICATION
A presentation by,
Subodh,
MBA Agri-Food Business
What is
Communication?
The process of exchange of ideas, views, facts,
feelings, etc.

Facts:
People in organizations spend over 75% of their time
in an interpersonal situation

The root of large no. of organizational problems is
poor communication
Importance of
Communication in
Marketing
Communication the lifeblood of every
organization

The most useful product or brand will be a
failure if no one knows it is available!
Step should be taken to inform the prospects abt the
product, its qualities, availability & price, etc..

Can be aptly described as eyes and ears of
the marketing dept. of an org.
A barrier is something that exists between one thing or
person and another and keeps them separate.

Also called interference that can enter into the
communication process.

Semantic Barriers
Badly Expressed Message
inadequate vocabulary
usage of wrong words

Faulty translations
translator has to be proficient with both the languages

Symbols with Different Meanings
the term round has 110 diff. meanings

Use Of technical Jargon
Symbols or words with different meanings
Unqualified Assumptions
Body language and gesture decoding



Physical barriers
Obstacle that prevents movement or the flow of
message physically.
Anything that impedes your progress or movement
physically.

For example
Power off while working.
Unwanted sound while meeting.
Network down while mailing etc..

An inattentive receiver


Self- Centred attitude of receiver


Defensiveness

Psychological Barriers
Examples: people not paying attention because they are
absorbed in their own thoughts, jumping to conclusions,
faking attention, yielding to distractions, overreacting to
emotional words and tuning out topics that one considers
to be dull.

Inattentiveness: Unconsciously we become inattentive if
the communication contains a new idea and our mind
refuses to respond to it.

Faulty transmission: Part of the message is lost in
transmission.

Poor retention: Oral messages in particular are lost due to
poor human retention.

Unsolicited communication: We are unresponsive if the
communication is unsolicited.


CULTURAL BARRIERS

There are some issues that can separate
one person from another and can create
barrier between them.
Age
Religion
Education
Gender
Social status, standards
Economic position
Cultural background
Health
Beauty
Popularity, priority
Political belief
Ethics, values, motives
Rules/regulations
Organizational barriers
Organizational structure greatly affects the capability of the employees
as far as the communication is concerned. Some major organizational
hindrances in the way of communication are the following:-

Organizational Policies
Rules and regulations
Status
Complexity
Organizational facilities
GENDER BARRIERS:-

There are distinct differences between the speech patterns of man and those
in women.




Reasons of Occurrence of Barrier in Communication
Getting distracted
Daydreaming
Interrupting
Listening only to contents ,not the feelings
Not attending to non verbal clues
Prejudging the speaker
Jumping to conclusions
Talking, not listening
Failing to express opinion
Tone of voice
Talking too fast
Being judgmental
Body language

Steps to Overcome Barriers
Use proper of channel of communication (print, audio,
video or audio- visual)



Hit the right audience

Credibility actions speak louder than words


Follow- up Action

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