Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

 Introduction
FOOD CHAIN
 Food chains have started
cropping up all over the city.
Eating out or ordering in has
become very popular, and
more and more people are
patronising such outlets.
 The proposed survey topic is
that local food chains are
better, and thus more
popular among the people
than foreign food chains.
 The objective of the survey is
to establish whether our
hypothesis holds true or if
the truth is to the contrary.

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

 Hypotheses

Null Hypothesis
(HO): Local food chains are better than foreign food
chains

Alternate Hypothesis
(HA): Foreign food chains are better than local food
chains

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

 Target Population

People from different age groups including

children, teenagers, adults, senior citizens and
from different professions and income brackets
to cover a broad spectrum of typical
preferences

Pre-test survey: # of respondents: 5

Final survey: # of respondents: 30

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

 Sampling Method

Simple Random
sampling

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

 Sampling Distribution

Binomial Expression

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

 Decision Rules

HO: true if P >=0.5

HA: true if P <0.5

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

 Survey Forms

5 samples were collected in pre-test, and after

analysis and required modification of forms, 30
samples were collected for analysis.

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

 Analysis

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

 Frequency of eating out

7% 13% Daily
20% Weekl
Month
33%
Less Of
27% Never

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

 For a family treat, respondents
prefer

Fo r e ig n Fo o d
23% 23%

L o cal Fo o d

3%
Do n o t d in e -o u t
fam ily
Bo th
51%

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

 When dining with friends,
respondent prefer

Fo r e ig n Fo o d s
13%
0% L o c a l Fo o d s

Do n o t Din e O u t W it h
50%
Fr ie e n d s
37%
Bo t h

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

When at work/school, respondents
prefer

For e ign Food

30%
Local Food

Don't Eat Out Or Don't

63% Wor k /Go To School

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

 Respondents would prefer to go
to….

10%

Fore ign Fo
Local Food
50%
Both
40%

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

 Respondents would prefer to go to
because…

Tasty Food Cleanliness Hygienic Convenient Easy Economical Expensive

Of Preparation Location Parking
Resturant Of Food

Foreign Food Local Food Both

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

 Respondents eat more often at…

27%
L o cal Fo o d
50% Fo r e ig n Fo o d
Eq u allyBo th
23%

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

 They eat more often at because…
Foreign Local Both

Tasty Food 5 9 8
Cleanliness of Restaurant 3 6 3

Convenient Location 2 3 3
Hygienic Preparation of Food 3 7 2

Easy Parking 1 3 2
Economical 2 4 3
Expensive 0 0 0

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

10
9
8
7
6
5
4
3
2
1
0
Ta s ty Fo o dCle a n lin e s s o fHy g ie n ic Co n v e n ie n tEa s y Pa r kin gEc o n o mic a l Ex p e n s
Re ta u r a n t Pr e p a r a tio n L o c a tio n
O f Fo o d

Fo r e ig n Fo o dL o c a l Fo o d sB o th

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

 They prefer to dine in a restaurant
in

1
3 5

1
4

16
Gulshan Nazimabad Defence Clifton Saddar Tow er Burns Road Super Highw ay Oth

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

 Respondents are in the following
age bracket

3% 0%
5 yr -1 5 y
3% 7%
10% 1 5 yr -2 5
2 5 yr -3 5

3 5 yr -4 5

4 5 yr -5 5

30% 47% 5 5 yr -6 5

6 5 + yrs

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

 Age vs type of food
preferred….

6
5
4
3
2
1
0
5yr-15yr 15yr-25yr 25yr-35yr 35yr-45yr 45yr-55yr 65+yr

Foreign Food Local Food Both

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

 Respondents live in

7% 3%
3% N o r th N a z i m a b a d
30%
G u l sh a n
C l i fto n
Saddar
M a lir
B a h a d u ra b a d
30% 17% O th e r

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

 Eating in area of residence or
elsewhere
Area of residence
North Nazimabad, Nazimabad,
FB Area or nearby
Gulshan, Gulistan-e-Jauhar or
nearby
C lifton, Defence or nearby
Saddar, II Chundrigar Road,
Bunder Road or nearby
Malir, Landhi or or nearby
Bahadurabad, Tariq Road, Sindhi 0
Muslim or nearby
Other area
Saturday, November 21, 2009
Prefer to eat in same area Prefer to go to another area
1 8
4 2
9 3
1 1
0 1
2
0 1
Samiya Illias & Razia Pukhraj
 Respondents are in the following
field

0%6% 0% M e d ic a l
B u s in e s s
43% Ed u c a t io n
E n g in e e r in g
T ran s p ort
F o o d In d u s t r y

19% N o t S p e c i f ie d

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

 Respondents’ income and food
preference

0
100,000 or More Between 75,000- Between 50,000- Between 25,000- 25,000 or Less
100,000 75000 50,000

Foreign Food Local Food Both

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj
Respondents’ office/school located
in…

3%
North Nazimab
13% 0%
Gulshan
27%
Clifton
Saddar
Malir
Bahadurabad
Other

57% Not Applicable

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

 Opinion about Local Food Chains

10%

27% P o sitive O p in io n
Ne g a tive O p in io
63%
No Co m m e n t

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

 Opinion about Foreign Food
Chains

10%

P ositive Opinion
50% Ne ga tive Opinion
40%
No Com m e nts

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

 Which is safer for health?

13%
20% L o cal Fo o d
13%
Fo r e ig n Fo
Bo th A r e O
Ne ith e r
54%

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

 Which is more economical / value-
for-money?

7%
L o c a l Fo
30%
Fo r e ig n
B o th A r e
53%
N e ith e r
10%

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

 Which is a more enjoyable
experience?

3%
30% Local Food
Foreign Food
Both Are Ok
54% Neither
13%

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

 Conclusion

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

 Sample Statistics
Local (%) Foreign (%)
Families prefer 51 23
Friends prefer 37 50
At work/school 30 63
Prefer to eat at 40 50
Eat more often at 50 23
Positive opinion 63 50
Negative opinion 27 40
Safe for health 20 20
Economical 16 3
Enjoyable 25 19

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj
 Decision Rules…

Decision Rules: HO: true if P >=0.5 HA: true if P <0.5

Mean value for Local >50 Foreign < 50
Median value for Local >50 Foreign=50
Mode value for Local: no Foreign=50
Therefore, just considering the Mean statistic, one is
tempted to accept HO: true
But since median and mode values do not support this
contention, no decisive deduction can be inferred

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

 Mean, Median and Mode

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

 Considering collected data, even though
economics is not a prime concern in the
choice of restaurant (answer numbers 5-8),
yet most consider local restaurants to be
more value-for-money, and thus frequent
them more. Therefore, even though there is
no clear winner of this survey, we can safely
state that Local Food Chains are in fact more
popular than Foreign Food Chains

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj