Blessed Sarnelli

Community
A Social Media Marketing Plan for a better Community
By: Alexandria Trimble
Alec Zullo
Steven Curtis
Varun Padmanabhan
Background
November, 1997

Kensington, Philadelphia.

Provides meals and basic necessities for residents of the Kensington area

Daily Events
S.W.O.T. Analysis
Strengths:

-Local Community Support.

-Clear Mission Statement/Goals.

-Upstanding Cause.

-Dedicated Volunteers.
Weaknesses:

-Acquisition of Funds.

-Organization and Outreach.




Opportunities:

-Social Media Expansion.

-Multitude of Religiously affiliated schools in
Philadelphia.



Threats:

-Other Competition in the Philadelphia region.

-Lack of access to target volunteers.


Main Objectives
Increase Funding via Donations
Raise Awareness & Increase Traffic
Target Audience
Religiously Affiliated Colleges/Universities:

La Salle University
Villanova University
Temple University
Holy Family University
Cabrini College
Chestnut Hill College
St. Josephs University
Religiously Affiliated High Schools:

St. Josephs Preparatory School
La Salle College High School
Archbishop Ryan High School
Roman Catholic High School
Malvern Preparatory School
Villa Maria Academy

Social Media Zones & Vehicles
Action Plan
Increase Fan Base via Friendvertising
Target current and past volunteers by engaging thru Tweets, FB posts and email campaigns
Actively follow, engage and re-tweet other nonprofits with similar causes or complementary causes
Build relationship with local University Greek Organization/Chapter for consistent flow volunteers

Integrate social media networks
Add FB and Twitter icon/handles to website and email signatures
Add Twitter field on Volunteer page where the user can add their twitter handle when registering

On-page Quality
Create cleaner and more concise
content

Add Twitter and Facebook icons on
each page

Visually enhance the tab landing
pages so visitors will spend more
time on the site


Off-page Quality & Link Building
Register on nonprofit rating sites similar to
Yelp

Post volunteer opportunities on popular
volunteer sites (see index)

Build relationship with local nonprofit similar
or complementary to BSC

Apply for Google Ad Grants & Google Ad
Words to further extend BSC outreach via
paid media

establish an activation plan
Establish a Web of interconnected Social
medias
o Promote FB page on your twitter account and vice versa
o Always have a link/connection to social page in newsletters,
thank you letters and emails
Follow up Volunteer work with highlights and Description of
work on social medias
Have links to website and Social Media pages on Websites such
as yelp and other volunteer sites


Manage and Measure
Thank you!
Appendix
Register on Volunteer Sites:
Greatnonprofits.org/city/Philadelphia/pa
Globalphiladelphia.org/organizations
Idealist.org
Givegab.com
Volunteer.phila.org