Punto de Vista Manuel

Antonio
Five-Year Pro Forma
Location
• Situated on an entire acre of tropical
rainforest, Punto de Vista villa is
masterfully designed as a 10 bedroom
multi-use resort facility. The property has
been designed with breathtaking views of
the Pacific Ocean and the world-renowned
Manuel Antonio National Park.
• Manuel Antonio is located near the
colorful port city of Quepos, Costa Rica
three hours away by car or 30 minutes by
plane / helicopter flight from Juan
Santamaria International Airport (SJO) in
San Jose.
• Just a 5 minute walk away from Punto de
Vista visitors can enjoy the pristine beach
at Playitas and a 30 minute walk along
the beach to downtown Manuel Antonio
and the National Park.
 Property Highlights
• Six deluxe bedrooms with ocean views
• Master bedroom with raised floors, walk in
closet and Jacuzzi tub
• Family suite with king-size bed in bedroom
plus 2 twin beds in living area room
• Upper level family suite with an all-wood loft
and pitched 20 foot ceiling
• Lower-level deluxe bedroom with a cane
ceiling and private entry garden
• Bedrooms feature pitched cane ceilings with
fans giving all bedrooms a private bungalow
feeling
• Luxuriously appointed bathrooms
• In-room bar, mini-refrigerator and safe
• Independent controlled AC Units
• Audio system with musical style presets and
iPOD docking station
• Shower recliners with ceiling mounted rain-
baths
Property Highlights
• Reception lounge elevator lounge
aquarium
• Living room, events space, and bar
• Beautiful pool with breathtaking ocean
views surrounded by the jungle forest
• Dedicated kids pool with underwater jets
and lighting that illuminates a 45 feet tall
mosaic mural
• Mezzanine lounge with VIP ambiance and
DJ platform
• Theatre and digital game room
• Dining and events terrace
• Terrace bar
• Show kitchen and industrial kitchen
• Conference room
• Roof top deck
 Business Opportunity
• Opportunity to position the property as a unique one of a kind six-star luxury boutique hotel
in Costa Rica
• Opportunity to target the high-end exclusive clientele and deliver an unrivaled service
experience
• Premium luxury destination on the Pacific Coast of Costa Rica
• Potential to develop the ultimate luxury spa resort destination with breathtaking views and
ultimate relaxation
 Marketing Plan
Traditional Methods New Digital
Methods

TV Print Radio Direct Direct Search Social Rich On-line

E-mail
Mail Marketi Engine Media Media Advertisi
ng ng

Awareness

Interest

Consideration

Purchase

Pre-Opening Estimated Expense:

$115k
 Marketing Plan
Method Method
TV Advertising Radio

Target: U.S. Market through Google TV Target: 10 / 30 second spots in ESPN radio
stations
Video Production Cost $5k
Cost $5k
Advertising Cost Target 2: $10k
Production: $1k

Prin
t
Target: North, Central American, and South
American Executives and Leisure Travelers
Print Ad Production Cost: $1k
Placement Cost: $15k
Direct Mail /
International
Target: U.S. and International
Post Card Design and Printing Cost: $1k
Brochures Design Cost: $1k
Brochure Printing Cost: $2k
Postage: $2K
 Marketing Plan
Method Method
Direct Web Site and Rich
Marketing Media
Target: 100 visits to: Web Site Creation Cost: $10K
Top Multinational Corp. Headquarters, Finance and E-Brochure Cost: $3k
Professional Firms,, and High-tech industries in
Latin America. Virtual Tours and Photo shoot: $8k
Presentation Folder Design Cost: $2k
Presentation Folder Printing Cost: $3k
On-line Search
Travel Expense: $10K Advertising
Target: US & Europe

E-mail Cost $2K per month ($6K total)

Target 1: 75,000 E-mails to US & Europe Travel Social Media

Agents
Target 2: High income households 250k Amex
list
Cost Target 1 List: $2K Target: US & Europe Leisure Travelers
Cost Target 2 List: $4k Social Media Channels: Facebook, Twitter,
YouTube
Cost: Free
 Marketing Plan
Method Method

On-line Presence GDS

Registration with On-line Travel Agencies GDS: connectivity and visibility in all the major
(OTA) mega-consortia
Channels: Expedia, Orbitz, Travelocity, Channels: American Express, Carson Wagonlit,
Bookings.com BCD, THOR, etc
Cost: Free Cost: $8k
On-line Banner Advertising
PR
Target: Top executives and high income bracket
travelers
Medium: Forbes Magazine, Wall Street Journal,
Robb Report, and others Press Releases: One monthly SEO targeted on-
line press release to all the major news and media
Ads Production Cost: $2K
outlets.
Placement Cost: $10k
Frequency: Once a month for 12 months
Cost: $4k
 Financial Summary
Year 1 Year 2 Year 3 Year 4 Year 5
Hotel Occupancy 60% 70% 70% 70% 70%

ADR $280 $336 $352.80 $370.44 $388.96

Room Revenue $613,200 $860,832 $901,404 $946,474 $993,798
F&B Revenue $183,960 $257,544 $270,421 $283,942 $298,139
Spa Revenue $30,660 $36,792 $38,632 $40,563 $42,591
Other Income $18,000 $20,000 $22,000 $22,400 $23,000
Total Revenues $845,820 $1,175,168 $1,232,457 $1,293,380 $1,357,529
Total Expenses $547,465 $761,073 $798,500 $837,774 $870,179
NOI $298,355 $414,095 $433,956 $455,605 $478,349
Total Fixed $76,000 $76,000 $76,000 $76,000 $76,000
Charges
NOP $222,355 $338,095 $357,956 $379,605 $402,349
Performance $22,236 $33,810 $35,796 $37,961 $40,235
Bonus
Cash Available for $200,120 $304,286 $322,161 $341,645 $362,114
Owners
NP Percentage 24% 26% 27% 27% 27%
ROI 2.5mm inv. 8% 13% 13% 14% 15%