IMPACT OF COMPANYS

BUSINESS PORTFOLIO
BISCUIT INDUSTRY
Group number 4

Anurag Sood (PGP04007)
Arpita Sharma (PGP04008)
Abhishiktha Sarella (PGP04039)
Vaibhav Mahajan (PGP04048)
BUSINESS PERFORMANCE
Track strategy
execution &
Implementation
Provide
feedback
WHY MEASURE?
Review, monitor
& control
Analyze success
factors
Identify & drive
improvement
Efficiency &
effectiveness
wrt, competitors
Alignment with
organization
goals
Assess & reward
staff
Redefine goals
Review financial
statements
BALANCING FACTORS
Profit, growth &
control
Performance
expectations
of various
constituencies
Motives of
Human
behaviour
Opportunities
vs attention
Short term
results vs, Long
term
capabilities
BPM FRAMEWORKS & REFERENCE
MODELS
Frameworks

Balanced Scorecard
Economic Value Added
Activity-based costing
Quality Management
Customer Value Analysis
Action-Profit Linkage Model
Reference Models

Supply chain management
New product development

Advantages
Regularly assessing leads to
longer-term and strategic
planning
Ratio analysis : Assess
companys strengths and
weaknesses.
Financial ratios : Identify
chance of potential problems
& measures to be taken to
avoid them

Disadvantages
Profit and loss statements do
not report intangible and
immeasurable factors
like brand recognition and
customer loyalty
Inflow and outflow not shown
Financial ratios are based on
past performance; and do not
consider future events.

BUSINESS PORTFOLIO
Method of categorizing a firms product according to their relative
competitive position and business growth.
It must include :
Mission statements and objectives
Products & Services
List of accomplishment


BISCUIT INDUSTRY IN INDIA
Worth is 15000 crore
Shift towards premiumisation




Price Range
Rs 125-150
Per Kg
Price Range
above Rs
150 Per Kg
Price Range
: Rs100-Rs150
per Kg
Price Range
less than Rs
100 per Kg
Econmoy Medium
Premium
Super-
Premium
Contd..



Glucosee
Marie
Cream
Milk
Sweet/Salted
FACTORS FOR PRODUCT PORTFOLIO
Regional
Specific
Influence of
culture
Government
policy
Economics &
other factors
Product
specific
Brands
Country Of
origin
Product
Composition
Company
Specific
Management
to culture
Local Vs
Global
Organizational
Structure
FACTORS TO CHOOSE BUSINESS PORTFOLIO
1. INDUSTRY GROWTH OUTLOOK
2. GEOGRAPHY SPECIFIC
PERFORMANCE AREAS
Rural-Urban penetration growth of
Biscuit
Urban Market: 75% to 85%
Rural Market: 50% to 65%
Northern Zone - 26%
Western Zone - 24%
Southern Zone - 23%
East Zone - 27%


Source: Indian Biscuit Manufacturers Association (IBMA)
FACTORS TO CHOOSE PRODUCT PORTFOLIO
3. CULTURE AND FOOD HABITS


Breakfast: Skipping the breakfast or
grabbing on the go snacks like
Biscuits, cake with milk/juice.

Desserts: Cakes , Pastries over
traditional sweets

4. MAJOR TRENDS IN MARKETS

India has the largest middle-income
consumers- top quality products and
value-for-money
Consumers are increasingly becoming
health conscious
With lifestyles becoming increasingly
stressful, consumers may indulge in
food for comfort and seek more
variety
Luxury products are becoming more
pronounced as a key trend in the
bakery industry


MAPPING OF BUSINESS PORTFOLIO WITH
COMPULSION SOURCE
PORTFOLIO COMPULSION SOURCE
Nutritious choice Biscuits (eg.Britannia Nutri-
choice, Mc.vities Digestive)
Changing Culture and Food Habits
Super- Premium segment Biscuits (eg. ITC
Sunfeast dark fantasy, Cadbury Oreo, Britannia
little hearts )
Demand for Innovation, Increasing per capita
consumption of biscuits , Higher Margins, More
children consumers
Cakes (eg. Britannia veg cakes, Treat Fruit Rollz,
Monginis Cakes)
Higher number of children population, Demand
for diversified portfolio, changing trends, highest
annual growth rate
Value-for-money products( Eg. Britannia Tiger,
Parle-G, Snacko)
Growing penetration in rural markets, increasing
consumption of lower middle class income
groups
BRITANNIA
Brands are core to our business
Coalesce cost, quality and aspiration of all our offerings
We work continuously to make them more relevant and
differentiated
And make these offerings delightful, affordable and accessible
to Indians of all age, ethnicity and socio-economic strata
Innovate to create new sources
valueProduct,Packaging,Technology and Process
BRITANNIA PORTFOLIO

Breakfast Cereal
Sector
STRATEGY OUTLOOK OF BRITANNIA
STRATEGY
HIGH MARGIN
PRODUCTS
PORTFOLIO
DIVERSIFICATION
INNOVATION
MAPPING OF PORTFOLIO TO TARGETS
PORTFOLIO TARGET/GOALS
Britannia Nutri-choice Cookies Health Conscious Consumers
Super- Premium segment Biscuits - Britannia little
hearts , Jim Jam
Demand for Innovation, Increasing per capita
consumption of biscuits , Higher Margins, More
children consumers
Cakes -Britannia veg cakes, Treat Fruit Rollz, Higher number of children population, Demand
for diversified portfolio, changing trends,
highest annual growth rate
Value-for-money products Britannia Tiger,
Gooday
Growing penetration in rural markets,
increasing consumption of lower middle class
income groups
Dairy Products- Cheese Britannia curd

Diversified Portfolio, Niche segment hence
Higher margins
Breakfast Cereal Diversified portfolio, Innovation