PROJECT

A temporary job to accomplish a specific task

Attributes
Unique purpose
Involves resources
May involve uncertainty
Factors influencing a project
Goal
Time
Cost

PROJECT MANAGEMENT
Involves applications of knowledge,
skills, tools and techniques to project
activities in order to meet or exceed
stakeholders expectation from a
project

MARKETING
Marketing is the process of planning and
executing the conception, pricing,
promotion, and distribution of ideas, goods,
services to create exchanges that satisfy
individual and organizational goals
American Marketing Association

PROJECT MANAGEMENT PROCESS
INITIATION
PLANNING
EXECUTION
MONITORING AND CONTROLLING
CLOSE UP
INITIATION
PURPOSE
Clearly define the project objective
To develop a high level plan and risk
assessment for a proposed project
Several high-level project management
deliverables will be produced during this
phase.
These high level deliverables will provide a
foundation for estimates and for the Project
Charter

Inputs
Interviews with customer and other key personnel
Customer literature
Lessons learned from previous projects performed for project sponsor

Outputs

Pre-Project Budget Worksheet
Quality Assurance Template
High Level Risk Assessment
Client Cost Benefit Analysis
Problem Identification
Project Proposal Document
High Level Project Charter


Starts with objective,in retail industry we can set
the objective of maximum sales and maximum
profit
Have to work with pre project budget formation
Quality assurance will also be considered
Risk assesment is critical factor and is very
important to be known before starting of
project
Cost benefit analysis is done to



PLANNING
PURPOSE
Project Planning Phase is to kickoff a new project and
establishes an accurate plan and schedule
The infrastructure is critical to effectively manage the
projects success
Responsibilities are assigned
Communications and reporting expectations will be
developed and presented to the project team
Tracking systems will be established
The high-level work breakdown structure into measurable
tasks
The rigor that is established during this phase is dependant
on the size, visibility, and impact of the project
INPUTS
High Level Project Charter (with attachments)
High Level Risk Assessment
Requirements Document

OUTPUTS
Communications Plan
Issue Log
Documentation Matrix
Status Reports
Organization Chart
Project Team Directory



EXECUTION AND CONTROL
Project Management is 20% planning and 80% tracking
and control
Executing, monitoring and controlling project progress
is important to detecting issues, problems and
solutions early enough to quickly get the project back
on schedule so the objectives are still met
The emphasis of the Execution and Control Phase is to
ensure that each deliverable achieves the desired
results, in the designated period, within the designated
cost, and using the specified allocated resources
To ensure the accomplishment of that goal, continuous
supervision of the project is required
All the plans leading up to this phase are in place,
current and can be implemented as soon as the
situation warrants
Inputs
Project Team
Communication Plan
Risk Management Plan
Organization Chart
Responsibility Matrix
Project Notebook
Issues/Action Item Log
Status Reports
Project Schedule

Outputs
Current and Updated Project Schedule
Change Management
Quality Management



CLOSURE
All project activities are completed and all
deliverables are finalized.
The project sponsor reviews the project and all
testing is completed.
Final reviews and documentation are
completed and the customer accepts the final
project deliverable.
The activities of this phase also ensure that best
practices are captured and can be shared, and
that continuous improvement on both team
and personal levels is practiced

Inputs
Completed, up-to-date project schedules
All project documentation
Quality Checklists
Phase Sign-offs, as appropriate

Outputs
Post Implementation Review
Performance Evaluations
Project Evaluation
Delivery of Final Documentation
Project Sign-Off
Customer Satisfaction Survey


CONCLUSION