Industry Initiatives & Opportunities

Celeste Bottorff
VP, Global Health & Well-being Initiatives
The Coca-Cola Company
Sustainability Priorities
WE
WORLD
ME
Well-Being
Four Commitments
Beverage Benefits
Active, Healthy Living
Women
Community Foundations
Human & Workplace Rights
Safety
Water
Packaging
Carbon
Sustainable Agriculture
Well-Being
Starts With
Energy Balance
ACTIVE HEALTHY LIVING
Helping communities and
individuals lead active,
healthy lives

EDUCATION
THINK
Find out more about our commitments
at coke.com/coming together
At The Coca-Cola Company, we believe that healthy living
leads to happier lives. Thats why we are committed to
create awareness around choice and movement, to help
consumers make the most informed decisions for
themselves and their families.
Coca-Cola commits to the following actions:
To have low or no
calorie options
available everywhere.
To having transparent
product information,
including putting
calories on the front
of all our packages.
To help get people
moving by
supporting physical
activity programs in
all the 200+ countries
where we do
business.
To not advertise
directly to children
under 12 anywhere in
the world.
1 2
3 4
Variety
DRINK
More than 3,500 beverages globally
More than 800 low- and no-calorie beverages 25% of our
portfolio
Continue to increase the fortified products we offer
Nineteen of our top 20 brands have a low- or no-calorie
alternative or are low- or no-calorie
Campaigns
Collaborations
Communications
To make physical activity and exercise a standard part of a disease prevention
and treatment medical paradigm in the United States and internationally.
Vision
Multi-organizational global initiative launched in November 2007 by the
American College of Sports Medicine (ACSM) and the American Medical
Association (AMA).

Committed to the belief that exercise and physical activity are integral in
the prevention and treatment of diseases, and should be assessed as part
of medical care and integrated into every primary care office visit.
Background
Canada
USA
Mexico
Costa Rica
Brazil
Ecuador
Colombia
Venezuela
Paraguay
UK
Portugal
Spain
Norway
Sweden
Germany
China
Russia
Turkey
Kenya
South Africa
Australia
Indonesia
Malaysia
Philippines Thailand
Ghana
Argentina
Chile
Uruguay
Switzerland
Czech Republic
Slovakia
Singapore
Kuwait
UAE
Lebanon
Israel
Aruba

Key

No EIM presence

EIM presence

EIM Regional Centers
Indianapolis, North America
Bogota, Latin America
Ulm, Europe
Johannesburg, Africa
Beijing, China
Singapore, Southeast Asia
Brisbane, Australasia
Hungary
Exercise is Medicine (EIM) Global Health Initiative Presence
Qatar
Jordan
MISSION
To support community-based programmes for obesity and non-communicable
disease prevention through sustainable, multifactorial strategies and the promotion
of healthier active lifestyles.

OBJECTIVE
To optimize the effectiveness of obesity prevention programmes around the world
by:
Advocating for increased political attention to obesity prevention
Encouraging expansion of the scientific evidence base relating to obesity
prevention
Facilitating information sharing between programmes
Generating global visibility for the EPODE approach and the members of EIN
Fostering links between relevant stakeholders across the public and private
sectors.

The pilot study: -40%
French Pilot towns:
P < 0,0001
n = 23617
O
v
e
r
w
e
i
g
h
t


a
n
d

o
b
e
s
i
t
y

r
a
t
e

%


20,6%





21,0%
20,5%
20,0%
19,0%
18,0%
19,5%
18,5%
2005 2009
18,8%
-10%
Accelerated by Belgian towns:
10,22
10,5
9,46
7,41
0
2
4
6
8
10
12
2007 2010
Control Towns
EPODE towns
p<0,05
Pilot towns:
n=1300 O
v
e
r
w
e
i
g
h
t


a
n
d

o
b
e
s
i
t
y

r
a
t
e

%


-22%

(1) Romon & Al., Public Health Nutrition, 2009; 12: 17351742
(2) J-M. Borys, & Al. EPODE approach for childhood obesity prevention: methods, progress and international development, Obesity Reviews,
(3) Borys & Al. Preventing Childhood Obesity, Lavoisier, 2011, 266p.
Prevalence of overweight and obesity
EPODE International Network 2014:
37 member programs across 25 countries
USA
MEXICO
CHILE
BRAZIL
SPAIN
ROMANIA
POLAND
THE NETHERLANDS
FRANCE
PORTUGAL
SLOVAKIA
NEW ZEALAND
AUSTRALIA
SINGAPORE
TAIWAN
CANADA
UK
ISRAEL
GREECE
ITALY
BULGARIA
BELGIUM
INSTITUTIONS
UNIVERSITIES AND SCIENTIFIC
ASSOCIATIONS
PROGRAMS
Public Private Partners
PRIVATE
14
Sharing the Evidence via a Variety of Media

Partnerships & Relationships Accelerate Impact
17
CIVIL SOCIETY
GOLDEN
TRIANGLE
INFORM

INVOLVE

INSPIRE