By

Subeer Sarkar
Kashyap Pavan
Kartik Vaish
Contents
Introduction
Timeline of Ownership
History
Competitors
Marketing mix
Marketing Strategy
Annual Sales
Areas of Expansion
Conclusion

Introduction
Lamborghini, designs, engineers, manufactures and
distributes Italian luxury sports cars. Lamborghini's production
facility and headquarters are located in Sant'Agata Bolognese,
Italy. In 2011, Lamborghini's 831 employees produced 1,711
vehicles.

Manufacturing magnate Ferruccio Lamborghini founded
Lamborghini. in 1963 with the objective of producing a
refined grand touring car to compete with Ferrari.
Ownership
Lamborghini grew rapidly during its first decade, but the sales plunged during the
1973 oil crisis. The firm's ownership changed three times after 1973 before

1987-1994
Chrysler Corporation took control in 1987. Unable to operate Lamborghini
profitably, Chrysler sold Lamborghini to Malaysian investment group Mycom
Setdco and Indonesian group V'Power Corporation in 1994.

1994-1998
Lack of success continued through the 1990s, until Mycom Setdco and V'Power
sold Lamborghini to the AUDI AG subsidiary of Volkswagen Group on 27 July 1998.

1998-present
Audi's ownership marked the beginning of a period of stability and increased
productivity for Lamborghini. Sales increased nearly tenfold over the course of the
2000s.



History
Ferruccio Lamborghini after serving as a mechanic in the
Italian Air Force,set-up his own company which manufactures
tractors.He was successful in this business and the company
went on to become the largest agricultural equipment
manufacturer in Italy.
From his interest in cars such as Ferrari, Mercedes Benz,he
decided to enter the automobile market and complete his
objective of making a perfect grand tourer(coupe for long
distance journeys).
Competitors
BMW
Mercedes Benz
Ferrari
Fiat
Ford
Porsche
Brand diversification

Audi
Lamborghini
Bentley
Seat
Skoda
Auto union

MARKETING STRATEGY:

Limited addition
Target a particular demographic
Market dominance- Challenger
Innovation
Growth strategy- diversification.

POLICIES OF BUSINESS CONDUCTS


Lamborghini structures and develops its corporate activity
requesting from all staff and other recipients to adjust their
behaviours to its own conduct in business.

All corporate decisions and choices taken by Lamborghini must
correspond to its best interest.

All Recipients must comply with the laws regarding the abuse of
privileged information pursuant to the laws in force.

The Company, its employees and other recipients of the Code is
bound to the highest standards of integrity, honesty and fairness in
all dealings within and outside the Company.

STAFF

The Company acknowledges that the motivation and professionalism of its
staff are essential factors in preserving competitiveness, Company value
and client satisfaction.





EXTERNAL RELATIONSHIPS
The Company and its staff must hold and develop their relationships with
all class of interested subjects acting in good faith with loyalty, correctness,
transparency and with the due respect for the fundamental values of the
Company itself and of the membership Group.

Annual Sales
Lamborghini Sales
Areas of Expansion
Conclusion
They are impossibly expensive, Automobile
Lamborghini caters to the elite consumer.
3
rd
Largest Manufacturer of sports cars.
Achieved a major reduction of CO2.
Due to the partnership with the luxury
companies like Versace, and Amosu,
Lamborghini has added value to their
products.