Beruflich Dokumente
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professors
James Breiner, Director
Tsinghua University
Global Business Journalism
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James Breiner, Director
Global Business Journalism
Tsinghua University
jamesbreiner@gmail.com
weibo name: jamesbreiner
IJNet, free courses, articles, scholarships,
fellowships www.ijnet.org
Website: http://ijnet.org, Journalism
training in Chinese
Definition of a leader
A person who influences others
(Charisma is not a requirement)
Influence rather than authority or control
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Who are some leaders?
Mothers, fathers, family members
Politicians
Executives, bosses
Professors, all of you
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Teachers are leaders
They influence thinking and behavior of
students
They establish ethical and moral standards
They serve society
Successful teachers (leaders)
Know what they are talking about
Lead by example
Are good learners
Respect their students
Motivate their students
Are consistent
Source: Lee Miller, Tsinghua professor
Some teaching methods
Give written feedback, not just a grade
Grade based on individual improvement, not
comparative language skills
Try to make criticism positive, focus on the
80% that's there, not the 20% that's not
Encourage them to think about journalism as
a career
Rewards, my colleague Lee Miller uses little
candies
What motivates students
Attention from the professor written
feedback, suggestions for improvement
Individualized criticism, skillfully delivered
Challenges, big goals
Autonomy, opportunity to develop own
projects
Success stories of graduates
What motivates students
Focus on their strengths, help them develop
those strengths. Overall results will be
better.
Some have reporting talent, some have
writing talent
The 80% move to 81%, not the 19% that's
missing.
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What motivates students
Find ways to display and showcase their
work, maybe on a professor's blog.
Develop some slogans for the department.
Excellence, timeliness, grace under
pressure.
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What motivates students
Help them get internships
Introduce them to employers
Help them get jobs
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What motivates students
Being respected, taken seriously. In a discussion,
treat every person as important
If a student says something that is clearly wrong,
ask a question: have you considered this point of
view? Have you considered this data?
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What motivates students
Your time. It is what they want the most. Listen,
but set boundaries
2 minutes of whining or complaining, then do
something or be quiet
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What motivates students
Simulated newsroom, make them think
they're working in a professional environment
Write articles under deadline pressure
Public critiques of their work, just as in
newsroom
Collaboration with peers
Language of criticism
Focus on the work, not the person.
Don't use you
This is incorrect rather than You have
messed this up
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Language of criticism
Don't use you
When I suggest something needs more
research, I meet resistance and hear excuses
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Language of criticism
This work is unacceptable for these reasons
"This work (or behavior) does not meet our
standards (or expectations)
ALARM BELL: This assumes there are
written standards and expectations
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Effective criticism
Be specific, clear
This writing is choppy might not mean anything to
the student
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How to give effective criticism
Don't save up a sack of examples, and dump
them out all at once
Ask the student to do self-criticism
Ken Blanchard and Spencer Johnson, The One Minute Manager
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Effective criticism
Be silent for a while; let it sink in
Tell the student how much you appreciate
him or her
Ken Blanchard and Spencer Johnson, The One Minute Manager
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Effective criticism
Emphasize that it was the action or the
work that bothered you, not the student
Dont bring it up again
Ken Blanchard and Spencer Johnson, The One Minute Manager
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Exercise: your experience
Take 5 minutes and write about your best
professors.
What did they do and what did they not do?
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What good teachers do
They learn, they ask, they listen
They accept challenges and responsibility
They hold themselves accountable and do the same
for others
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Characteristics of leaders
Skilled or intelligent
Passion, vision, motivation
Humility
Courage
Tenacity
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What leaders do
Motivate others
Teach others
Take action, they get things moving
Make decisions, even if they are unpopular
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What leaders do
Have high expectations of others
Demand your best
Have high standards
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You have influence and power
You can act
You can start activities, communicate, establish a
code of ethics
Put things in writing
Do followup
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Communicate clearly
Clearly stated goals, in writing
Clear expectations, in writing
Clear standards, in writing
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What is a goal?
Definition
key elements
personal and professional goals
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What are your goals for the
students?
Participant comments
Goal defined
Something that can be achieved
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Examples of personal goals
Lose 5 kilos
Plan a trip to Brazil
Be a better mother or father
Save 30 percent of my salary
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To reach a goal
specific
realistic
deadline
measurable
written
Source: John Edmund Haggai, El Lder
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Other requirements
guides
participants
resources
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Followup
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Summary of leadership
Clearly communicate goals, standards and
expectations
Put them in writing
Help colleagues, students reach their goals
Followup, feedback
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Exercise
Interview a colleague about their professional
goals, confidential
Pairs
Each person interviews, then is interviewed
Take notes
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Exercise
What was it like interviewing and being
interviewed? What surprised you?
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The leader as coach
Leads by developing people
Guide rather than dictator
Asks, doesnt tell Socratic teacher
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Socratic method
What does the doctor do?
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What is reality? What is going on?
Like Dr. House, a coach motivates employees to:
Observe
Collect evidence
Propose solutions
Try out solutions
Overcome obstacles
Careful: dont insult, humiliate people
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Leaders ask, dont tell
Ask open ended questions
Focus on what the students can do, not what
the coach did in the past
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Why ask and dont tell
My solution wont help the person
The employee never learns
It creates a dependency to give solutions
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Change starts with me
It is a mistake to think, If this person left,
everything would be better
I have to accept part of the responsibility for
problems. What part am I willing to accept?
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Change starts with me
If things are not going well, I must change
You cant change anybody
You can only change yourself
Small changes produce big impacts
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Editor role: coach vs. fixer
Coach
Helps the person
Is there during the
process
Develops the journalist
Reinforces strengths
Shares control
Encourages
independence
Fixer
Fixes the problem
Changes story at last
minute
Undermines the
journalist
Emphasizes weaknesses
Takes control
Causes resentment
Achieve things through people
The leader serves others
Achieves things through others
Dedicates himself to helping his people
achieve success
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Transformation
Training and development of people has
greatest potential for achieving change
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What a coaching session is not
Its not...
A review of work details, an administrative
meeting
A chat, a bull session, gossip
Only when we have time
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What a coaching session is
Scheduled, periodic, disciplined
Review of goals of advisee (mentee)
Conversation oriented toward action
Focus on strengths of the advisee
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What happens in coaching
Remove barriers
Consider possibilities
Commitment with deadlines and measures
Fulfillment of commitments
Followup, accountability
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Coach meetings
Regularly scheduled meetings (2 a mo.)
Agenda 24 hours before
Review of commitments and goals
Recap in 48 hours
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Summary: the coach
Leads by developing the team
Socratic method: ask, dont tell
Guides instead of orders
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Exercises:
Think about a recent criticism you made of
someones work. Now write down the way
you would do it according to what you
learned.
Write down some of the standards of work
and behavior of your newspaper; minimum
standards
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The trap
Do you always need to be right?
This worsens conflicts
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To avoid the trap
Youre right. I was mistaken.
Im sorry. Youre right.
Thank you for pointing that out. Youre
right.
Its not so hard if you practice it.
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How to give praise
Tell the person, I want to compliment you on
something you did.
Tell the person right away
Be specific
Ken Blanchard y Spencer Johnson, La gerencia en un minuto
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How to give praise
Describe how much you appreciate this work
and what it means to the organization
Pause for a moment and let the employee
enjoy the moment
Ken Blanchard y Spencer Johnson, La gerencia en un minuto
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How to give praise
Shake hands
Encourage the person to do more
Ken Blanchard y Spencer Johnson, La gerencia en un minuto
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Language of praise
Only well earned praise at that moment. Note the progress.
If the work is not perfect, dont say, however... or but...
You can touch on the imperfections at some other moment.
The person will be more receptive.
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Hierarchy of praise and recognition
A few spoken words
An email
A handwritten note
Public recognition
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Exercise
Spoken words
email
Handwritten note
Public praise
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Fin