100%(1)100% fanden dieses Dokument nützlich (1 Abstimmung)
293 Ansichten18 Seiten
Amul means priceless in Sanskrit Since 1946 Market leaders for Amul butter Turnover of 25 billion. CHANNEL network Distribution channeldownstream flow Procurement channelupstream flow downstream flow manufacturing units to company depots using 9 and 18 MT trucks Frozen food-below 18c Dairy wet-0-4c Second leg depots to WDs Third leg WDs to retailers Transport through rickshaws according to the beat plan.
Amul means priceless in Sanskrit Since 1946 Market leaders for Amul butter Turnover of 25 billion. CHANNEL network Distribution channeldownstream flow Procurement channelupstream flow downstream flow manufacturing units to company depots using 9 and 18 MT trucks Frozen food-below 18c Dairy wet-0-4c Second leg depots to WDs Third leg WDs to retailers Transport through rickshaws according to the beat plan.
Copyright:
Attribution Non-Commercial (BY-NC)
Verfügbare Formate
Als PPT, PDF, TXT herunterladen oder online auf Scribd lesen
Amul means priceless in Sanskrit Since 1946 Market leaders for Amul butter Turnover of 25 billion. CHANNEL network Distribution channeldownstream flow Procurement channelupstream flow downstream flow manufacturing units to company depots using 9 and 18 MT trucks Frozen food-below 18c Dairy wet-0-4c Second leg depots to WDs Third leg WDs to retailers Transport through rickshaws according to the beat plan.
Copyright:
Attribution Non-Commercial (BY-NC)
Verfügbare Formate
Als PPT, PDF, TXT herunterladen oder online auf Scribd lesen
• Since 1946 • Market leaders for Amul butter • Turnover of 25 billion • Amul is a symbol for • High quality at reasonable prices • Genesis of a vast co-operative network • Triumph of indigenous technology • Farmer’s organization THE PRODUCTS • Bread spreads • Cheese ranges • UHT milk • Milk powders • Fresh milk • Ice creams • Chocolates • Mithaiee range SCM and Market Logistics • Implementation of an ERP program as low as Rs. 3 corers in collaboration with TCS ltd. • Synchronized working and best possible utilization of the available resources • Maintains details regarding the inventory management. THE CHANNEL NETWORK • Distribution channel- downstream flow
• Procurement channel- upstream flow
DOWNSTREAM FLOW • First leg • Manufacturing units to company depots using 9 and 18 MT trucks • Frozen food-below 18C • Dairy wet-0-4C • Second leg • Depots to WDs • Transport through insulated 3 and 5 MT TATA 407’s • Third leg • WDs to retailers • Transport through rickshaws according to the beat plan UPSTREAM FLOW • Milk is taken to VCS by farmers by bicycles • Transportation of milk from the co- operatives to the manufacturing units through trucks equipped with tankers equipped to carry milk Selection Criteria of the Channel Members • Authentication by way of identity • Proof of solvency-details of the bankers • Safety of inventory by getting the company stock insured • Proper storage space in forms of refrigerators • The company requires the dealers to furnish any Advertising & Sales initiative undertaken by them on behalf of the company Selection Criteria Conti… • Details of delivery vehicles • Competent salesman • Details of the product kept of other companies have to be provided • Dealers of the company must carry a good reputation • Market coverage of distributors need to be defined Motivation Of Channel Members • Distributors – Margins – Trade marketing – Total quality management – Vision and mission statemnts – Amul yatras Motivation Cont… • Retailers – Trade schemes – Glow boards – Schedule of the salesman – Infrastructure of facilitation Evaluation of Channel Members • Beat plan • Cumulative performance • Target versus achievement • Other criteria Conflicts among Channel Members • Ownership of assets • Stocking issues • Replacement of products • Credit policy • Packaging • Replenishment • Margins Cooperation Among Channel Members • Amul quality circles • Pilot salesman scheme • Scheduling of sales • Agreement defining rights Observations • Strength in its procurement • Leverage on the relationship • Strength in transport channel • No promotional schemes undertaken • Non profit driven organization • Push strategy Comments and Suggestions • Amul should go in for exclusive outlets • Push carts • Trade promotions • Home delivery • Increase margins • Additional salesman on field Thank You!!