INTERNATIONAL CONFERENCE

On
Social,Technological and Economic Paradigms of
Management and its Impact on Global Business
Scenario
Organised By
School of Management and Social Science,
HALDIA INSTITUTE OF TECHNOLOGY
Online Retail
Marketing
Opportunities in India
A research study


PRESENTED BY:-

RAJEEV RANJAN SINGH
SABIR KHAN
Online Marketing is the art and science of selling
products and/or services over digital networks,
such as the Internet and cellular phone networks.
Introduction
E-commerce
Online Advertising
Search Engine Marketing
Email Marketing
Social Media Marketing
Article Marketing


India
Increased sales
Branding of its product
Sale through multiple channels
Product preparation and courier services by e-commerce
portal
Maintenance of inventory to be sold online is managed by e-
commerce portals
Inventory managing
Delivery issues
Customer are duped
Cultural mindset
Popularized
Cyber crime
COD (cash on delivery)







COD in India
Consumers expect the returns process to be seamless and
convenient.

Free door-to-door shipping is commonplace.

Consumers have been trained to expect low prices.


Customer Profile
The huge gap between the retail setup between India and
other developed countries.
Internet penetration rate of 7.1% in India is one of the highest
in world and we have one of the highest numbers of Internet
users in absolute terms. India is considered as one of the
prominent IT hubs in the world but, all these have somehow
not translated into positives in the retail space.
Retail industry in India stands at $390 billion and organized
retail is fast catching up.
Recommendations
As we came to know after researching on this topic it can be
recommend that, the online sellers have to make their payment
transparent, and as people are coming on their sites and they are
buying their products , so retailers have to give more discounts
to their customers so that they can visit again and again to their site
, and it also helps to make people more aware about the low risk
shopping of the net. Following implications should be followed:-

1. Discount prices
2. A transfer and reliable retailer
3. Fast transactions
4. Focus on customer satisfaction


Conclusion
Increased Internet penetration, a hassle free shopping
environment and high levels of Netsaviness see more and more
Indians shopping online. But at the same time the companies need to
reduce the risks related to consumer incompetence by tactics such as
making purchase websites easier to navigate, and introducing
Internet kiosk, computers and other aids in stores. The goal is not to
convert all shoppers to online purchasing, but to show them it is an
option. Thus, the online retailing raises more issues than the benefits
it currently offers. The quality of products offered online and
procedures for service delivery are yet to be standardized. Till the
same is done, the buyer is at a higher risk of frauds.



References

A.T.Kearney, Inc. (2004), Emerging Priorities for Global
Retailers,Chicago: A.T.Kearney, Inc. Marketing and Communications.

Briesch, Richard A., Pradeep K. Chintagunta, Edward J. Fox (2005),
Assortment, Price, and Convenience: Modeling the Determinants of
Grocery Store Choice, Working paper. Dallas, TX: Southern Methodist
University.

Food Marketing Institute (2002), Trends Consumer Attitudes and the
Supermarket, Washington DC: Food Marketing Institute.