GOVERNMENT AND

CORPORATE SOCIAL
RESPONSIBILITY - CSR
PART I
STRATEGIC PUBLIC
POLICY VISION FOR CSR
CHAPTER 1
ENTRY AND TERMS USED
Impressive entry on the economic,
business, political and social scene

Different term used: social action,
socially responsible investment,
management by values, corporate
citizenship, business ethics, the triple
bottom line, reputation, etc,
Aspects in CSR discussion
Agenda variety of practices,
measures and proposals that come
under way.
Understanding what business model
is proposed & what role to play by
business
Vision what project for society CSR
conforms to
Rapid growth of CSR
awareness
Companies integrated it into corporate
philosophy, agenda, org. structure
NGOs have identified it a new strategy &
even acted as defenders of the cause
GOs an opportunity for political initiative
HEDs added into their curricula
Consultants created services related to
it like seminars, trainings


CSR TO PUBLIC OPINION
CSR must be a long term
commitment and at the same
time a road map of the
company for action
Not something that is
immobile or a race to see who
projects the best image
CSR reference framework
European Commission published 2
green papers
1. Promoting European Framework for
CSR
2. Communication Concerning Social
Responsibilities: A Business
Contribution to Sustainable
Development.

>become the yardstick for approaching
the CSR topic
EC definition of CSR
A concept whereby
companies integrate social
and environmental
concerns in their business
operations and in their
interaction with
stockholders on a voluntary
basis
2 aspects in Commissions
framework
The What The How
Emphasizes the
fact that
companies should
make social and
environmental
commitments in
their actions
It stresses the
voluntary nature
of those
commitments
The what & why debate
Left
unresolved
and waste of
a great deal
of energy
unless we
explore the
why
Why is
expressed thru
the business
model and the
social model that
provide the
framework for
the CSR debate
CSR where do we stand
Europes model

CSR tends to be
linked increasingly
to an overall vision
of the company, w/
more attention to
all processes in
w/c it is involved
and greater
sensitivity towards
the political &
social context in
w/c it operates
USAs model

Revolve for the most
part around mgt. in
relation to the
stakeholders, the
establishment of relation
w/ the community &
business action at
society w/c are
frequently described as
CSR because they are
carried out by
companies rather than
because they affect
companys business
core.
CSR Background on National Framework
Institutional reference
framework and economic and
social history
Business system and culture
Approach to CSR
Elements included in CSR
approach
The political & institutional structure
The political style and processes
The social structure
The intensity of the nature to
voluntariness, as opposed to the
acceptance of regulation and government
control
How the role and the position of NGOs &
civil society
The characteristics of the educational
system & the values converged by it
What is expected of leaders
Historical traditions
Building the nation as an
economic & social space
Realization - that CSR constitutes one of
the great opportunities for innovation,
differentiation and legitimation
CSR brings us to set forth a way of
understanding the role of business in
society and at the same time contributes
to shape a nation as a space in w/c the
relationship between the economy and
society is not far from reality`
CSR Governance and Sustainability
CSR
Business in society
Governance Sustainable
Ethical wealth of
Nations
Nations
Competitive
advantage
CSR
Incorporating CSR into the
public
Economic,
political
&social
agenda
Companie
s
Countries
Shared
vision
Society-
building
process
Managing CSR
CSR should be managed and should be
manageable
A model that divides CSR to 6 main
areas

Areas Aspects of CSR related to
Vision &
mission
Development of concept of CSR. How to integrate
the values into the strategy
Stakeholders The interaction between the company & society
Work Sphere of work & quality of its organization &
development
Market The activities of the company w/ regards to
products, services & market strategies
Environment Area that is recognized w/ most consensus. Impact
of activities to environment
Accountability To information transparency & how the company
accounts for itself towards society w/ regard to its
CSR policies & practices & the channels it uses to
do so
CONCEPTUAL MATRIX OF CSR
Companies
Public
Sector
Civil
Society
Vision/mi
ssion
Stakehold
ers
Works Market Environm
ents
Accounta
bility
Strategies
Policies
Practices
CSR a process
CSR is a process in which the most
important thing is the direction that
sustain it and the ongoing commitment
that gives it structure.
That is what provides it with credibility.
As a process, this has become, for many
companies, a factor for innovation that
has given rise to new forms of
organization, new products or
improvements in the quality of their
management.
CSR Process
Strategy Integration Management Accountability
+ And (Structure And
Values Learning And Communication
= Process Processes)
Identity
Workers
Environment
Suppliers
Consumers
Local
Community
Association
Government
Etc.
1. THE EXPLICIT
2. THE TACIT
3.THE NEGATIVE
ASPECT
4 .THE
PROPOSITIONAL
ASPECT
When CSR is conceived as a
process, it is important to be aware
that several dimensions have to be
taken into consideration
1. Elements that formalize & objective
CSR (codes, reports, statements
org.structures.
2. Intangible elements that make up
the conrete manifestations of
CSR(org.culture, history,
leadership)
3. Approaches in any of the mgt.
areas involved in CSR, that are
characterized by emphasizing what
should not happen in business
dealings, or should exclude from
them(sanctions, prohibitions, rules
of procedure
4. Approaches, in any of the mgt.
areas involved in CSR, that have a
component of enquiry, facilitating
innovation or improving mgt.&
shaping new relational dimensions
Variables of CSR and regulation
Negative
CSR
Propositional
CSR
Explicit
CSR
Tacit CSR
Space of
regulation
ECs Strategic approach
Promoting Contribution
From the perspective of
political institution and
public administration
From the perspective
of business sector
Nothing can justify
public powers
abstaining from
promoting the
development of these
same agenda,
understanding and
vision
Nothing can replace
business initiative
when it comes to
contributing through
its action to build the
CSR agenda, shape
its understanding and
frame it in a vision
Commitment to CSR has to be
linked to..
Economic & social development
The generation of trust and social
capital
A certain vision of national identity
Excellence, quality, continuous
improvement, innovation,
differentiation, competitiveness
and internalization of companies.
GCSR: CONTEXT AIM
AND PERSPECTIVE
Chapter 2
The Lit on GCSR: European
Framework
Documents published by EC Significant content
1. The Green Paper Promoting a
European Framework for Corporate
Social Responsibility
2. Commission Communication
Concerning Corporate Social
Responsibility
Key to understanding the role govt can
play in the promotion and development of
CSR

1. June 2004 Final Report of the
European Multistakeholder Forum on
CSR
The document establishes the
recommendation derived from the
European Multistakeholder Forum on CSR
and serves as a support for the action of
governments and the European
Commission itself.

1. Mar.2006 New communcation It explain