PRESENETED TO:

MR. Musheer Raza

Coca Cola Pvt Ltd.

 Marketing Mix Of
Coca Cola

Presented By

Coca Cola Pvt Ltd.

 Introduction

 Dr.John Pemberton
 Establish in 1886
 1986 merge
 Largest Soft drink
company

Coca Cola Pvt Ltd.

Coke History In Pakistan

 53 years of dedicated
service
 CCBPL
 10 OPRATING
PLANTS

Coca Cola Pvt Ltd.

Popular Slogans of Coke

 1886 Drink Coca-Cola

 1942 The only thing like
Coca-Cola is Coca-Cola
itself
 1993 Always. Coca-Cola
 2001 Life is Good
 2005 “Geo Coke Zindagi

Coca Cola Pvt Ltd.

Mission Statement of
Coca-Cola
 Brand Coca Cola is the
core of our business
 Customer is king;
Customer demand drives
everything we do
 We will serve consumers
a broad selection of the
nonalcoholic ready-to–
drink beverages they
want to drink through out
the day

Coca Cola Pvt Ltd.

 Target Marketing

 Mass Marketing
 Segmented Marketing

Coca Cola Pvt Ltd.

Marketing Mix Of Coca-Cola

 Product

 Price

 Place

 Promotion

Coca Cola Pvt Ltd.

 Product

 Product Range
 Coke,
 Sprite
 Fanta
 Diet coke

 Bottle sizes
 SSRB
 LRB
 NRB
 PET 1.5
 CANS

Coca Cola Pvt Ltd.

 Product

 Packing
 Product strategy
 Levels of product
 Core product
 Actual product

Coca Cola Pvt Ltd.

 Product

 Product Classifications
 Branding
 Brand Equity

Coca Cola Pvt Ltd.

 Product

 Brand Strategy

 Line Extension
 Brand extension
 Multi Brand

 Diversification
 Product line length
 Product line filling

Coca Cola Pvt Ltd.

 Price

Price
 Rs.10/- for 250-ml bottle
 Rs.25/- for tin
 Rs.30/- for 1 liter bottle
 Rs.50/- for 1.5 liter bottle.

Coca Cola Pvt Ltd.

 Price

 PRICE STRATEGY
• Trade Promotion

 Coca Cola Company

gives incentives to middle
men
 “Seen as sold”
 Cash Incentives

Coca Cola Pvt Ltd.

 Price

 Different Price in
Different Seasons

 Different in Summer
 Different In Ramadan
 Different In Competition

Coca Cola Pvt Ltd.

 Place

 Availability

 Available in posh areas

 Available in Backward
areas

 Extent in posh areas

Coca Cola Pvt Ltd.

 Place

 DISTRIBUTION
CHANNELS

 Direct selling

 Indirect selling

Coca Cola Pvt Ltd.

 Place

 FACILITATING THE
PRODUCT BY
INFRASTRUCTURE

 Vizi cooler
 Freezers
 Display racks
 Free empty bottles and
shells for bottles

Coca Cola Pvt Ltd.

 Place

 Market
segmentation

 Segment size
 Segment growth
 Segment structural
attractiveness

Coca Cola Pvt Ltd.

 Place

 Coke segmentation
strategy
 Geographic
Segmentation
 Internationally
 Climatic
 Locally

Coca Cola Pvt Ltd.

 Place

 Demographic
Segmentation

 Age
 Family type
 Income

Coca Cola Pvt Ltd.

 Promotion

 Advertisements with
slogans

 Coca-Cola enjoys
 Always Coca-Cola
 Eat Cricket, sleep cricket,
and drink Coca-Cola
 Maza zindgi ka Coca-
Cola

Coca Cola Pvt Ltd.

 Promotion

 Sponsorship

 Sports e.g. cricket

matches and hockey
 Events e.g. basant
festivals
 Artist album e.g.Arar-
ul-Haq

Coca Cola Pvt Ltd.

 Promotion

 PROMOTION
STRATEGIES
 Getting shelves
 Eye Catching
Position
 Sale Promotion
 UTC Scheme

Coca Cola Pvt Ltd.

 Promotion

 PUBLICITY

 Print media
 Pos material
 TV commercial
 Billboards and
holdings

Coca Cola Pvt Ltd.

 Promotion

 Prize schemes

 Coca-Cola glasses
 Bicycles
 TV (16’, 21’.28’)

Coca Cola Pvt Ltd.

 Promotion

 Prize cuts from time

to time

 Ramadan offer
 Eid offer
 Buy one get one free
 Anniversary offer
 Independence Day
offered
Coca Cola Pvt Ltd.
 Promotion

 Billboard –electronic
sign board

 In major public areas,

liberty bank square

 At center point.etc

Coca Cola Pvt Ltd.

Promotion

 Promotional
campaigns of coke

 BASANT
 Concerts and charity
programs
 Cricket players for
promotion

Coca Cola Pvt Ltd.

 Conclusion Recommendations

 Bottle shape
 Should be flexible in
policies
 Launch Kingly
water
 BOTTLE SAHPE.

Coca Cola Pvt Ltd.