Introduction |

Key terms |
Advertisement |
Functions of Advertisement |
Evaluation of Advertisement |
Evaluation of Print Ad |
Evaluation of Video Ad |
Conclusion |
Discussion |
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| Global village
| Increased competition
| Media Explosion
| Consumer awareness
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Marketing |
Marketing mix |
4Ps |
5Ps |
7Ps |
Promotion |
Advertisement |
Marketing is the activity, set of institutions and
processes for creating, communicating,
delivering and exchanging offerings that have
value for customers, clients, partners and
society at large American Marketing
Association[AMA]
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4Ps: E Jerome McCarthy 1960
Product, Price, Place, Promotion
5Ps:
Product, Price, Place, Promotion, People
7Ps:
Product, Price, Place, Promotion, People, Physical
Environment, Process
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An important element of marketing mix
Includes;
Direct Marketing
Personal Selling
Advertisements
Sales promotion
Publicity
Interactive or Internet marketing

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Advertisement is an important means to
Inform and influence potential customers, of
products & services.
Part of Promotion
Promotion is an important element in the
Marketing mix

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According to the American Market Association,
Advertisement is defined as any paid form of
non- personal presentation and promotion of
ideas, goods and services by an identified
sponsor.
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Primary Functions
Beneficial to the Seller
Secondary Functions
Beneficial to the buyer
Social Benefits

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Print media
Certain widely accepted criteria:
Headline
Creativity
Tagline / Motto
Body
Visual elements/ illustration/ Appeal
Layout


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Caption Extremely catchy
Creativity Excellent, Strong
Picturisation
Simple Layout
Reinforcement Mini USB with large storage
Product is displayed in the advert
Ad clearly shows what it wants to convey
Visual elements portrayed very strong
The USP is the message of the advert.
Store the Impossible









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Some widely accepted criteria:

Unique Selling Proposition (USP)
Dramatization
Jingle/ background score
Initial attention grabbing element- first mental image
of the advertisement
Simplicity
Lasting impression
Retention

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Office stationary
National reach
Satirical representation of the Sati system
Permanence is the USP
Very well dramatized
Ad gets registered in viewers mind product
too.




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