INDIAN

FMCG
INDUSTRY


FMCG also called CPG
Consumables (other
than groceries/pulses)
people buy at regular
intervals
Household
Personal Care
Food and
Beverages
STRENGTHS
- Low operational
cost
-Established
distribution
networks
-Well-known brands
WEAKNESSES
- Low exports
levels
-Counterfeit
Products
OPPORTUNITIES
- Untapped rural
market
-Rising income
levels
-Large domestic
market
THREATS
- Removal of
import restrictions
-Tax and regulatory
structure

1. HINDUSTAN UNILEVER LTD. (HUL)
2. INDIAN TOBACCO COMPANY (ITC)
3. NESTLE INDIA
4. GCMMF (AMUL)
5. DABUR INDIA
6. PROCTER & GAMBLE
7. BRITANIA INDUSTRIES
8. ASIAN PAINTS INDIA
9. CADBURY INDIA
10. MARICO INDUSTRIES
Indias largest FMCG company
2 R & D centers in Mumbai and Bangalore
Over 42 factories across India
USP: India's largest fast-moving consumer goods
company
Revenue of Rs.22,116 crore (US$4 billion)
Profit Rs.2,691 crore in FY 2011-12
HOME &
PERSONAL CARE
FOOD
Personal care
Laundry
Skin care
Hair oil
Oral care
Deodorants
Tea
Coffee
Ice cream
Food products
STRENGTHS
- Brand image
- R&D strength
- Strong distribution
network
WEAKNESSES
- Weak pricing policy
- Limited market
share

OPPORTUNITIES
- Huge market
- Increased
consumption pattern
- Coming in
technology
THREATS
- Increased
competition other
FMCG Co.s
- FDI in retail
- Competition from
local products
Subsidiary of Nestl S.A. of Switzerland
Incepted in 1962
Nestl markets its products in 130 countries across the
world and has 19 plants in India
Nestl India is 3rd largest FMCG company
USP: The biggest health and wellness brand in the
world, top brand in Fortune 500 list
Profits Rs. 2.75 billion

MILK
PRODUCTS
- Dairy
whitener
- Ghee
- Milk
- Dahi
- Milkmaid
- Cerelac

BEVERAGES
- Nescafe
classic
- Nescafe
cappuccino
- Green tea
- Ice tea


COOKING
AIDS
- Noodles
- Soups
- Bhuna
masala
- Pazzta





CONFECT
IONERY
- Kit kat
-Munch
-Bar one
-Milk
chocolate
-clairs
- Polo
The company has a Regional
Sales Manager (RSM) who
generally covers one state.
There may be more than one
RSM in a state depending on
the size of the market and
state. There is Area Sales
Managers (ASM) working
under a RSM. They control
smaller areas compared to
an RSM.

STRENGTHS
- Parent Co's support
- Worlds largest
processed food and
beverage Co.
- Large R&D
department
WEAKNESSES
- Complex supply
chain management
- Intense competition
- Controversies in
different countries

OPPORTUNITIES
- Continue with
acquisitions &
mergers
- Growing health
consciousness
THREATS
- Competition from
unorganized sector
- Economic
instability & inflation

Amuls parent company is Anand Milk Union Limited
Formed in 1946 as dairy cooperative movement
It is 4th largest FMCG Company
USP: Indias most trusted & popular dairy products
brand
Procures 3.45bn milk from 3 million farmers
Revenue of $2.2bn



MILK
PRODUCTS
- Dairy
whitener
- Ghee
- Butter
- Milk
- Dahi
- Cheese





BEVERAGES
- Lassi
- Flavored milk




CONFECTIO
NARY


- Chocolates
- Toffees

STRENGTHS
- 3 million milk
producers network
- White Revolution
- Leader: butter segment
- Own retail outlets
WEAKNESSES
- Low market share in
chocolate segment
- Limited market share


OPPORTUNITIES
- New products in
chocolate segment
- Increase reach in rural
market

THREATS
- Competition from
international players
- Economic slowdown
and inflation

5th largest FMCG company
USP: Worlds largest in Ayurveda
and Natural healthcare
Revenue of 53.2 billion
Profits of Rs. 6.4 billion in FY 2011-
12
Wide distribution network covering
3.4 million retailers across country
STRENGTHS
- Large presence
- Strong brand image
- Strong distribution
network
-Welfare activities
WEAKNESSES
- Fake products
- Stiff competition
from domestic and
international brands

OPPORTUNITIES
- Tap rural market
- Mergers and
Acquisitions
- Increasing
purchasing power

THREATS
-Competition from
other FMCG brands
- Competition from
local products
- Competition from
international brands
25.4 % owned by British American Tobacco

Company Headed by Yogesh chander Deveshwar

Annual Turnover is $ 7 billion

Over 29,000 employs

Completed 100 years on 24 August 2010


Strength
- Management
- Diversification
- Sustainability and
CRS activities
- Distribution Network

Weakness
- Dependence on
Tobacco Revenue
- Heavy taxation policy



Opportunities
- Rural Market
- E-choupal
- New Business


Threats
- Competition domestic
and International
- Increasing tax on
cigarettes
- FDI in Retail