Beruflich Dokumente
Kultur Dokumente
WILD FLAVORS
Casos de xito
Seminario sobre Innovacin y Desarrollo de Prodctos
Alimentarios
Presentado por: Alma Escamilla.
17-Marzo-2009.
2
Agenda:
Market Trends
orld!ide Market
Me$ican Market
.esol)er/
0altTrim/
0a)or"ra)e1
Tasting
3
!ar"et #rends
4
S$!!AR% $SA &'R!A(% $) FRA(C' !'*ICO
+'AL#+
CO(C'R(
2eart 'isease
0tress
"ancer
"ancer
2eart 'isease
2,pertension
"ancer
2eart 'isease
Art+ritis
"ancer
E,e +ealt+
&o! Energ,
2eart 'isease
"ancer
'ia3etes
-3esit,
+'AL#+
PRO,L'!
0tress
Tiredness
Allergies
-)er!eig+t
2,pertension
0tress
-)er!eig+t
Tiredness
Art+ritis
0tress
0tress
Tiredness
Allergies
-)er!eig+t
Tiredness
(re4.colds5*l#
6% Pro3lems
-)er!eig+t
0tress
AC#IVI#%
L'V'L
&o! &o! Moderate &o! Moderate
!O#IVA#OR 'ail, 2ealt+
(#t#re 2ealt+
'ail, 2ealt+
(#t#re 2ealt+
Appearance
'ail, 2ealt+
(#t#re 2ealt+
eig+t &oss
'ail, 2ealt+
(#t#re 2ealt+
(eeling 6ood
'ail, 2ealt+
(#t#re 2ealt+
,RA(D
I(FL$'(C'
7etter Taste
7etter 8#trition
Price
6ro!n !5o
pesticides
Price
7etter Taste
7etter Taste
Price
7etter 8#trition
Price
6ro!n !5o
pesticides
8at#ral
7etter 8#trition
8at#ral
8o Preser).
7etter Taste
2ealt+ (oc#s %nternational
!ain +ealt- Concerns in t-e World.ide !ar"et
5
Select /oods
/or -ealt-/l
reasons
$SA &'R!A(% $) FRA(C' !'*ICO
Al.ays or
$sally
012
342
562 742 062
Sometimes 832 792
742
792 872
Rarely or (ever 02 :52 :32
772
12
2ealt+ (oc#s %nternational
!exico trac"s similarly to t-e $nited States on selectin; /oods /or
-ealt-/l reasons< 'ro=eans are less li"ely to base t-eir be-avior on
-ealt- considerations<
!ain +ealt- Concerns in t-e World.ide !ar"et
6
Want to learn more
about>
$SA &'R!A(% $) FRA(C' !'*ICO
Foods t-at boost
immne system
462 712 532 592 602
Redce Ris" o/ disease 442 762 532 572 152
Foods t-at en-ance
-ealt-
442 762 582 712 172
Cancer =reventin;
c-emicals in /rits? etc
402 592 392 572 602
Folate @ -eart disease 79: 17: 2;: 21: 79:
Antioxidants <9: 1=: 27: 29: =7:
Vitamins @ minerals <=: 20: 2;: 90: 90:
+i;- ener;y /oods <=: 29: 27: 19: =9:
(trition /or -ealt-y
s"in
<<: 27: 29: 2>: ==:
2ealt+ (oc#s %nternational
!exican S-o==ers are -i;-ly interested in learnin; more abot -ealt- and
ntrition< 'ro=eans are /ar less interested in ;eneral<
!ain +ealt- Concerns in t-e World.ide !ar"et
7
Consmer and !ar"et #rends
Eas, to 3lend5disperse in
*inis+ed prod#ct
(eat#res
H8at#ral (la)orI la3eling in most
co#ntries
ater sol#3le dr, po!der
8o allergens
6M- *ree )ersion a)aila3le
Jos+er
2eat sta3le in retortingA 3akingA
etc.
1
9
W-ere can SavorCraveH be sedC
0o#ps
0a#ces
Meats
(rozen Entrees
0ide 'is+es
0alad 'ressing
"anned (oods
0alt, 0nacks
Meal Jits
Kegeta3le
7e)erages
2
0
ResolverI
2
1
WILDDs Resolver
I
#ec-nolo;y inter*eres !it+ taste
receptors to pre)ent n#mero#s t,pes o* o**-*la)ors incl#ding:
6l,cerin 3#rn
0o, astringenc,53itterness
Kitamin 3itterness
Salt#rim
#!
A in com3ination !it+ potassi#m c+lorideA is t+e closest yo .ill
come to /ll salt taste and mot-/eel<