Sie sind auf Seite 1von 31

1

WILD FLAVORS
Casos de xito
Seminario sobre Innovacin y Desarrollo de Prodctos
Alimentarios
Presentado por: Alma Escamilla.
17-Marzo-2009.
2
Agenda:

Market Trends

orld!ide Market

"ons#mer and Market Trends

Me$ican Market

%&' (la)or Modi*icationTec+nolog, -)er)ie!

.esol)er/

0altTrim/

0a)or"ra)e1

Tasting
3
!ar"et #rends
4
S$!!AR% $SA &'R!A(% $) FRA(C' !'*ICO
+'AL#+
CO(C'R(
2eart 'isease
0tress
"ancer
"ancer
2eart 'isease
2,pertension
"ancer
2eart 'isease
Art+ritis
"ancer
E,e +ealt+
&o! Energ,
2eart 'isease
"ancer
'ia3etes
-3esit,
+'AL#+
PRO,L'!
0tress
Tiredness
Allergies
-)er!eig+t
2,pertension
0tress
-)er!eig+t
Tiredness
Art+ritis
0tress
0tress
Tiredness
Allergies
-)er!eig+t
Tiredness
(re4.colds5*l#
6% Pro3lems
-)er!eig+t
0tress
AC#IVI#%
L'V'L
&o! &o! Moderate &o! Moderate
!O#IVA#OR 'ail, 2ealt+
(#t#re 2ealt+
'ail, 2ealt+
(#t#re 2ealt+
Appearance
'ail, 2ealt+
(#t#re 2ealt+
eig+t &oss
'ail, 2ealt+
(#t#re 2ealt+
(eeling 6ood
'ail, 2ealt+
(#t#re 2ealt+
,RA(D
I(FL$'(C'
7etter Taste
7etter 8#trition
Price
6ro!n !5o
pesticides
Price
7etter Taste
7etter Taste
Price
7etter 8#trition
Price
6ro!n !5o
pesticides
8at#ral
7etter 8#trition
8at#ral
8o Preser).
7etter Taste
2ealt+ (oc#s %nternational
!ain +ealt- Concerns in t-e World.ide !ar"et
5
Select /oods
/or -ealt-/l
reasons
$SA &'R!A(% $) FRA(C' !'*ICO
Al.ays or
$sally
012
342
562 742 062
Sometimes 832 792
742
792 872
Rarely or (ever 02 :52 :32
772
12
2ealt+ (oc#s %nternational
!exico trac"s similarly to t-e $nited States on selectin; /oods /or
-ealt-/l reasons< 'ro=eans are less li"ely to base t-eir be-avior on
-ealt- considerations<
!ain +ealt- Concerns in t-e World.ide !ar"et
6
Want to learn more
about>
$SA &'R!A(% $) FRA(C' !'*ICO
Foods t-at boost
immne system
462 712 532 592 602
Redce Ris" o/ disease 442 762 532 572 152
Foods t-at en-ance
-ealt-
442 762 582 712 172
Cancer =reventin;
c-emicals in /rits? etc
402 592 392 572 602
Folate @ -eart disease 79: 17: 2;: 21: 79:
Antioxidants <9: 1=: 27: 29: =7:
Vitamins @ minerals <=: 20: 2;: 90: 90:
+i;- ener;y /oods <=: 29: 27: 19: =9:
(trition /or -ealt-y
s"in
<<: 27: 29: 2>: ==:
2ealt+ (oc#s %nternational
!exican S-o==ers are -i;-ly interested in learnin; more abot -ealt- and
ntrition< 'ro=eans are /ar less interested in ;eneral<
!ain +ealt- Concerns in t-e World.ide !ar"et
7
Consmer and !ar"et #rends

Stayin; -ealt-y is A: -ealt- ;oal o/ t-e ne.


millennim ?.oper 0tarc+@

wellness will be for the next 15 years what


convenience was for the last 15
7rock &eac+A Pepsi"o
8

Consmer Vie.>
Consmer Vie.>
&ood (trition B &ood +ealt-
&ood (trition B &ood +ealt-
6ood n#trition can pre)ent or dela, man,
+ealt+ pro3lems associated !it+ aging
A +ealt+, diet can +elp ,o# look ,o#nger
Eating certain *oods can +elp pre)ent
diseases s#c+ as cancer B +eart disease

<7: +a)e added *ood to diet to eat +ealt+ier


<<: o* s+oppers #se (orti*ied (oods to
maintain +ealt+

;2: agree t+at itCs important *or stores to +a)e *oods


t+at pre)ent a speci*ic +ealt+ condition
0o#rce: 6allop Poll 0#r)e,
9
#rend> +ealt- and Wellness
Consmers are still concerned .it- eatin; -ealt-ier
W-at do consmers .antC

<0: 3elie)e *oods and 3e)erages can pro)ide +ealt+ 3ene*its


D Most likel, to agree t+at prod#cts can:
%mpro)e +eart +ealt+ ?7=:@
%mpro)e energ, or stamina ?77:@
Maintain o)erall +ealt+ and !ellness ?7<:@
%mpro)e digesti)e +ealt+ ?7<:@
%mpro)e mental per*ormance ?71:@
%mpro)e imm#ne s,stem *#nction ?71:@
0o#rce: 8#trition 7#siness Eo#rnal
1
0
Mexican Market
Mexican Market
1
1
2ealt+, (ood B 7e)erage Market
A View from 30,000 ft.

Healthy foods = functional natural ! or"anic lesser evil


foods
8at#ral B organic contin#ed to do !ell in 200=A e)en in an economic
do!n t#rn
#esser evil foods ! bevera"es make u$ lar"est $iece of the
healthy foods $ie
orld!ide cons#mers are #sing *ood to treat or manage a !ide range
o* speci*ic +ealt+ iss#es
C-ildrenDs ntrition remains ;ro.t- @ o==ortnity *or +ealt+, *oods
1
2
2ealt+ and ellness in Me$ico
C-an;in; attitde - more
cons#mers are t#rning to t+eir
*ood B 3e)erage c+oices as a
means o* controlling t+eir
n#tritional intake.
(early 0 in :9 .ellness
consmers se -ealt-y
bevera;es to address -ealt-
concerns E+artman &ro=F<
E#ices *orti*ied !it+ )itamins B
minerals appeal to ><:
ater *orti*ied !it+ )itamins B
minerals appeal to nearl, ;0:
Why
.ising o3esit, in ad#lts and c+ildren
!orld!ideF
.ising rates o* dia3etes in 2ispanics
Po)ert, leads to #n+ealt+, eating +a3its
"+anging li*est,le *or 2ispanics: less
acti)e ,o#t+ and !omen +a)e less time to
cook *res+ +ealt+, meals
Consmers are loo"in; /or more
in/ormation or in;redients t-at
=romote ;ood -ealt-

)ey areas> Tired5 lack o* energ,G


stressG o)er!eig+tG Art+ritisA e,esG
+ig+ c+olorestrolG
!rinkles5"osmece#ticalsG +ig+
+,pertensionG gastrointestinal
%unctional
1
3
Fnctional Foods Indstry
World.ide> G:81 ,illion ,siness

0o#rce: 8#trition 7#siness Eo#rnalA 'atamonitor
&ro.t- is ex=ected to slo. in t-e /orecast years? dis=layin; yearly ;ro.t- o/ 3<92
bet.een 8990 and 89::.
1
4
WILD is a
W&##'&(( ()#*+,)' -.)/,0&.
WILD Flavor !odi/ication
#ec-nolo;y Overvie.
1
5
6reat tasting prod#cts are paramo#nt *or an, compan,Cs
s#ccess
%&' o**ers a n#m3er o* Taste Modi*ication Tec+nologies to
make *ood and 3e)erage prod#cts taste great:
D
.esol)er/
D
0altTrim/
D
0a)or"ra)e1

Flavor !odi/ication #ec-nolo;ies
1
6
SavorCraveH
1
7
0a)or"ra)e1 is t+e ne!est addition to %&'Cs s#perior
line-#p o* *la)or modi*ication tec+nologies.
0a)or"ra)e1 intensi*ies *la)ors and creates mo#t+!atering
c+aracteristics in sa)or, prod#cts.
T+ese taste sensations are t,picall, associated !it+ t+e #mami taste.
SavorCraveH
1
8
SavorCraveH
7ene*its

"ontains no gl#tamic acid


Adds no c+aracterizing
*la)or5taste
Easil, 3lended !it+ ot+er dr,
ingredients

Eas, to 3lend5disperse in
*inis+ed prod#ct
(eat#res
H8at#ral (la)orI la3eling in most
co#ntries
ater sol#3le dr, po!der

T,pical #se rate 0.0>-0.1>: in


*inis+ed prod#ct

8o allergens
6M- *ree )ersion a)aila3le

Jos+er
2eat sta3le in retortingA 3akingA
etc.
1
9
W-ere can SavorCraveH be sedC

0o#ps

0a#ces

Meats

(rozen Entrees

0ide 'is+es

0alad 'ressing

"anned (oods

0alt, 0nacks

Meal Jits

Kegeta3le
7e)erages
2
0
ResolverI
2
1

Man, *#nctional *oods and ingredients +a)e an #ndesira3le


taste impact.

WILDDs Resolver
I
#ec-nolo;y inter*eres !it+ taste
receptors to pre)ent n#mero#s t,pes o* o**-*la)ors incl#ding:

6l,cerin 3#rn

'iminis+es acidit, perception

Arti*icial s!eetener 3itterness5a*tertaste

0o, astringenc,53itterness

Kitamin 3itterness

Tea or *la$seed astringenc,

+ole grain 3itterness

armed o)er meat *la)or


.esol)er/
&reat #aste .it- Fnctional In;redients
2
2
.esol)er/ (eat#res

ResolverI is a nat#ral prod#ct and in most co#ntries can be labeled as a


(atral Flavor

Clean or (etral taste J adds no additional *la)or ot t+e *inis+ed prod#ct


Can be easily blended !it+ ot+er ingredients
CstomiKed to balance overall /inis-ed =rodct
+eatLStable /or =rocessin; incl#ding 3aking and retort

)os-er versions available


Available in bot- liMid and dry versions
2
3
T.%66E. M-'E&
,itter Rece=tor ,itter Rece=tor
,itter )ey ,itter #ri;;er
is Absent
,itter )ey ,itter #ri;;er
,itter In-ibitor
,itter !aterial
2
4
+ere can .esol)er/ 3e #sedL
Diet =rodcts
'ner;y Drin"s
#ea and #ea based =rodcts
(triional ,ars
Fnctional /oods and bevera;es .it-
added vitamins? minerals? botanical
extracts and amino acids
!eats E/or .armed over /lavor
=reventionF
Co//ee =rodcts
Soy =rodcts
+i;- acidity =rodcts sc- as
cranberry Nice
&rainLbased =rodcts
2
5
Salt#rimH
2
6
432 o/ total dietary sodim inta"e comes /rom
=rocessed /oods<
&eading cons#mer packaged goods companies are
comm#nicating )ia press releasesA onL=ac"a;e =rodct
claims and sel/L;enerated ntritional Obrandin;P to meet
consmer demand /or convenient? more ntritionally
balanced =rodcts<
-ro$rietary ! 1onfidential ,nformation
+, .ed#ce 0altL
SaltQsodim redction o=ens t-e door to FDA -ealt- claims?
-ealt- or;aniKation endorsements and =ositive =rodctQcom=any
ima;e<
Salt#rimH
2
7
-ro$rietary ! 1onfidential ,nformation
"#rrent -3stacles to 0odi#m .ed#ction
#.o obstacles +a)e in+i3ited t+e red#ction o* sodi#m in cons#merCs
diets:
D Removin; salt .it- no re=lacement si;ni/icantly lo.ers consmer
acce=tance<
D Potassim c-loride E)ClF is t-e closest sbstitte /or taste and
mot- /eel? bt is .ell "no.n to -ave a ne;ative taste im=act<
Salt#rimH
2
8
Salt#rimH
'eli)ers mo#t+*eel and taste o* salt !+ile 3locking negati)e taste o* potassi#m
c+loride !+en #sed toget+er as salt s#3stit#te.
CstomiKed /or /inis-ed =rodct<

Salt#rim
#!
A in com3ination !it+ potassi#m c+lorideA is t+e closest yo .ill
come to /ll salt taste and mot-/eel<

Remove = to 392 saltQsodim<

&RAS and labeled as Onatral /lavorP on *inis+ed prod#ct ingredient


statement.
Available as )os-er item i* needed<
2
9
W-ere Can Salt#rimH ,e $sedC
-atmeal
Popcorn
7read
.TE "ereal
0a#ces
Meal Jits
"anned (oods
Meat Prod#cts
0ide 'is+es
(rozen Entrees
0o#ps M 0a#ces
0alad 'ressings
0alt, 0nacks ?potato c+ips@
0nack5 7reak*ast 7ars
3
0
Salt#rimH !ar"etin; ,ene/its

6ain market s+are

"an meet re4#irements *or ('A claims and +ealt+ endorsements

A3ilit, to emp+asize +ealt+ 3ene*its to cons#mers

Eas, sol#tion to replace sodi#m5salt !it+o#t compromising taste

"ons#mer-*riendl, la3el o* Hnat#ral *la)orI


3
1
R&raciasS

Das könnte Ihnen auch gefallen