Planning for Effective

Advocacy and
Dissemination
Ms. Julia B. Victor
EPS Mathematics/OIC Office of SDS
Objectives

1. Identify communication measures / schemes
used in disseminating information about a Dep Ed
project / program

2. Formulate an action plan on the use of the
revised SBM Assessment Process and Tool (APAT)
Remember the DAYS...
Brigada Eskwela
Early Registration
Day
Activity
1. Identify communication measures/schemes
to disseminate the information to all concerned
regarding the following programs:

Brigada Eskwela
Early Registration
K to 12 Curriculum
Earthquake drill

2. The group leader is tasked to facilitate the
activity in 10-12 minutes.
3. Each group is given 2-3 minutes to report
before the other groups.
ANALYSIS
1. What are common among the communication
measures/schemes given by the group?
2. How do you measure the effectiveness of each
communication scheme?
3. What have you realized in this activity?
4. What do you plan to do to effectively
communicate Dep Ed programs or projects?
Advocacy
Campaign
Strategic
Series of Actions
Designed to Persuade
Targeted
Build Alliances
Results in Change
ADVOCACY CAMPAIGN
STRATEGIC
We must
research and
plan our
campaign
carefully

ADVOCACY CAMPAIGN
Series of Actions

it is a set of
coordinated
activities

ADVOCACY CAMPAIGN
Designed to
persuade
to convince
people that the
desired change is
important

ADVOCACY CAMPAIGN
Targeted
must aim our
persuasion efforts
at specific people
who have power to
make the advocacy
successful

ADVOCACY CAMPAIGN
Build Alliance
work with
many stakeholders
to increase the
impact of the
campaign

ADVOCACY CAMPAIGN
Results in Change
advocacy must
result in positive
changes in the lives
of the people
affected by the
problem

Strategic
Series of Actions
Designed to Persuade
Targeted
Build Alliances
Results in Change
What makes a successful
Advocacy?
Cutting the
DIAMOND
Exercise
Leadership
Create a strong
support
system
SCAN the
Horizon
Survey
landscape
Let the
creative
juices flow
5 Good Practices of an ADVOCATE
encourage
PARTICIPATION
ensure
LEGITIMACY
be
ACCOUNTABLE
Act
PEACEFULLY
REPRESENT the affected group

Encourage PARTICIPATION
Ensure LEGITIMACY
Be ACCOUNTABLE
Act PEACEFULLY
REPRESENT the affected group
Roles of an Advocate
Roles of an ADVOCATE
Bargain for something
Roles of an ADVOCATE
ACCOMPANY
(speak with people)

Enable the people to speak
for themselves
EEMPOWER
Speak for the people
Facilitate communication
between people
Demonstrate behavior
to people or policy
makers
Build Coalitions
5 Steps of Advocacy
Identify
Research
Plan Act
Evaluation
IDENTIFY
RESEARCH
PLAN
ACT
EVALUATION
Identify the problem that needs to be addressed
Gather the necessary information and ensure that
the causes and effects of the problem are understood
When advocacy has been identified as the
appropriate way to address the problem,a strategy
needs to be formulated
Take action in agreement and
coordination
with everyone involve in the campaign
Monitor actions and evaluate
the results
APPLICATION
advocacy campaign action plan











Goal Objectives Indicator Methods Activities Timeline
Action Plan on School Orientation-Workshop on the
Use of the Revised SBM Assessment Process and Tool (APAT)
Never doubt that a small
group of thoughtful,
committed citizens can
change the world; indeed,
its the only thing that ever
has.
Margaret Mead