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"roma has earned itself the tag of being an innovator and a leader
in terms of ofering the latest gadgets
,-e turn around our stores in =ust 78 days D from identifying the
location# to doing up the interiors and ?nally cutting the ribbon#3 :
MD & "E*# A=it Eoshi
,6n case consumers faces any issues with the products# we have a
one!year, no-questions-asked replacement policy for the
products. 'hese measures help us build consumer con?dence on
the range3 : MD & "E*# A=it Eoshi
Eample!D!Mart
E.+ D!Mart
2uys most of their store space instead of renting it# and refrains
from opening stores in malls
'ries to investigate# identify and make available new product categories for customers
*fers guaranteed discounts ranging from @M ! 58M unlike other retailers ofering limited discounts
Gaces huge competition from the Star 2aFaar# which has one of the
largest live kitchens and wide assortment of fruits and vegetables
Strategies Adopted by 2ig 2aFaar
Hypermarkets
An epansive one
stopfacility carrying a wide
range of products under
one roof# including
fullgrocerieslines
andgeneral merchandise
E.+ -alMart
.ypermarts & Supercenters
1ncertainty due
to+
A8M sourcing
from 6ndian
vendors.
<S' ! <eneral
Sales 'a
.ow have the GD6 policies afected
6ndiaS O@85@P
Sector Entry )oute GD6 limit
$holesale cash
+ carry
automatic ,--.
Single /rand
product retailing
0oreign investment
+ promotion /oard
,--.
Multi-/rand,
1ront end retail
0oreign investment +
promotion /oard
2,.
Bene3ts o1 0DI in
Indian etail
Technology
4process
trans1er
Ta5 revenue
generation
6B'T7
Increase in
consumer
choice
8uality
con1ormanc
e
Strategy
group
1ormation
<rowth drivers for retail in 6ndia
Iey Strategies of 6ndian retailers
http+&&www.modi.com&our!strengths.html
http+&&
retail.economictimes.indiatimes.com&news&foo
d!entertainment&food!services&twenty!four!se
ven!convenience!store!plans!franchise!strate
gy!through!hub!and!spoke!model&@97A47BA
http+&&www.tata.in&article&inside&dm0DAuQfp
t1T&'/0;rA0$kM1
T
http+&&en.wikipedia.org&wiki&"romM"JM95
)eferences
Thank you9
Atri=a <aur O55JP U Sneha <ovani O55BP U $iyush <upta O557P
Mehak Eain O554P U $anili Eain O559P U ;arun Eain O55VP