Healthy Living

What makes Healthy Living

so difficult today?

OUR LIFESTYLE….
• Unhealthy diet

• Lack of exercise

• Stress

• Excess Alcohol
 Half of Delhi’s population
is overweight

• …49.4% of Delhi is

overweight… as per WHO BMI

Index of 25
• On the Asian BMI parameter
of 23,the percentage rises

to 65%
TIMES OF INDIA…reports
The Lancet 2005….reports
 Lives lost due to Lifestyle diseases in 2005 was…

53%
Lifestyle diseases, unfortunately, are the price we
pay for the progress.
Obese Population
 A growing population of obese people in India…

50%
Of the country’s Urban population is OBESE
Obesity Surgery Society…
 Study conducted in leading Indian Public
Schools across the country shows…

30%
Of the students are OBESE
Obesity accelerates …

• Heart Problems
• High Blood Pressure
• Stroke
• Diabetes
• Cancers
• Joint Pain
 …Reports

“ In a historic first, there are now as many

OVER NOURISHED

People as undernourished around the

world.”
 WHO REPORTS…

Globally, there are more than 100 crores

overweight adults, at least 30 crores

of them obese
 Nutrition Foundation Of India

1/3rd of males and more than

1/2 of the females belonging
to upper middle class in India
are currently overweight

This amounts to 4-5 crores overweight Indians

 WHO states…

OBESITY
The Epidemic of the Millennium

The Leading Cause of Lifestyle Diseases

 WHO Estimates…

By 2020 more people will die

of weight related illness like

Heart attacks than of tuberculosis…
ENERGY INTAKE >
ENERGY EXPENDITURE

Causes OBESITY
How do we measure

Obesity?
 Body Mass Index
BMI (Body Mass Index) = Weight (Kgs) / Height x Height(mts)

BMI CATEGORY
<20 Under weight
20 - 25 Healthy
25 – 30 Overweight
>30 Obese

E.g. Weight = 75kgs, Height = 1.67 meter

BMI = 75 / (1.67) x (1.67) = 27.0 ( Overweight)

As per WHO Index

 Knowing Your Shape

 Obesity around waist creates Apple Shape

 Obesity around hips or thighs creates

a Pear shape.

An apple shape causes

more health risks
than a pear shape
 Waist to Hip Ratio

WHR (Waist to Hip Ratio) = Waist (cms) / Hip (cms)

Gender WHR associated with

health risks
Men > 1.0
Women >0.85
Obesity/ Overweight -
Increases Health Risk Factor
•Reduces the longevity
•Deteriorates the quality of life
•Results in Hypertension, Diabetes, Heart problems,
Arthritis, Cancer
Psychological consequences
 Disrupted self image - Depression
 Lack of confidence
 Health care trends

In response to health fears –

consumers are looking for

HEALTHY LIFESTYLE OPTIONS

Source: WHO, CII-McKinsey study, 2000
 WEIGHT MANAGEMENT…
A New Mantra

 Improves quality of life

 Improves self esteem and confidence

 Better control of any health risk

 Feel fit and more energetic

I
FAT
 T CUD ORP

D OOF

ESI CRE XE
Four Pillars of

OI T AVI T O M
Weight Management
 Healthy Weight Management
PHILOSOPHY

Decreasing the amount of Calories

in Food
Increasing physical activity

Calories in Food < Calories Used

=Weight Loss
POSITRIM
IS A BIG OPPORTUNITY!
POSITRIM
Meal Replacement - Low Fat Drink Mix
 POSITRIM VANILLA
FLAVOUR
• NATURAL Vanilla flavour.
• Known for its excellent and

highly preferred flavour,

fragrance and aroma.

 Balanced ratio of 2:1
18 amino acids = carbs:protein

1/3 of the daily No artificial colors,

Value for 24 essential flavors or
vitamins and minerals preservatives

POSITRIM –Healthy Drink

6 grams of
170 calories &
dietary fiber
2 grams of Fat
 Healthy Weight Loss …

does not only mean

Eating low calorie foods,

but also to maintain

A HEALTHY LIFESTYLE
 POSITRIM
Healthy Living Weight

Management Program
 POSITRIM
HEALTHY LIVING WEIGHT MANAGEMENT PROGRAM

Begin with a Realistic Goal

Say… 5 - 8 kgs in

2 months time
 POSITRIM
HEALTHY LIVING WEIGHT MANAGEMENT PROGRAM

 Intensive Weight Loss (Phase I)

- for first 2 weeks

 Controlled Weight Loss (Phase II)

- next 10 weeks
 Maintenance
 POSITRIM
Intensive Weight Loss (Phase I)

 Begin the weight loss program with Phase I

 Choose any 2 meals amongst Breakfast,

Lunch & Dinner (preferably not two
consecutive meals)

 Replace with POSITRIM drink twice a day

 POSITRIM
Intensive Weight Loss (Phase I)

 Total daily calorie should add up to

1200 calorie

 Follow this phase for 2 weeks and then

move to phase II
 POSITRIM
Controlled Weight Loss (Phase
II)
 Replace 1 meal with POSITRIM drink and
eat two other meals
 Total daily calorie should add up to 1500
calorie
 Follow this phase for remaining 10 weeks
 POSITRIM
HEALTHY LIVING WEIGHT MANAGEMENT PROGRAM

Once you have achieved your ideal weight

Maintain it !
by following Phase II along with regular

exercise
 ATTRACTIVE &
INFORMATIVE

POSITRIM BUSINESS
BUILDING TOOLS
 POSITRIM
STARTER PACK
 POSITRIM
• Shaker

Helps you prepare tasty

Positrim shakes.
DAP: Rs 99/-only
 POSITRIM
• Pedometer
An effective tool to improve your
Physical strength and fitness.

Measures the distance walked and

monitor the number of calories burnt.
DAP: Rs 99/-
 POSITRIM
BMI Calculator with Measuring Tape

Helps you calculate your

Body Mass Index.

DAP: Rs 49/-
Brochure:
Available in English and Hindi
DAP: Rs 30/- for a pack 5’s
Healthy Recipes with Positrim

Chef Rakesh Kumar

Crown Plaza, Delhi

DAP:Rs 35/-for 5
 Let’s Prepare some

“TASTY & HEALTHY

POSITRIM CHOCOLATE &
VANILLA SHAKE”
4-3-2-1 Body Training System

Sean Foy
Health & Fitness Specialist at
Nutrilite Health Institute
Film in Hindi & English
Positrim Film

In six regional languages

Set of two films Rs 100/-
POSITRIM
 MRP – Rs 1699

 Pack Size – 15 Sachet

 Number of Packs for 12 weeks

(Three Months)

Week 1 : Two pouches a day

(Intensive Weight Loss) – 1 carton

Week 2 : Two pouches a day

(Intensive Weight Loss) – 1 carton

 Number of Packs for 12 weeks
(Three Months)

Week 3 to 12 : One pouch a day

(Controlled Weight Loss) – 5 cartons

Total Number of cartons

in 12 weeks (3 months) - 7 cartons
The Secret of Managing Weight

• Commitment
• Discipline
• Honesty
• Flexibility
• Consistency