Extended ERP (BI) Project

InsFocus- BI Product for Insurance

Group Members
Ajay Kumar (Roll No. 05)
Ganpathy V (Roll No. 16)
Subramanian Iyer (Roll No. 51)
Saurab Salian (Roll No. 45)
Bankim Thakkar (Roll No. 09)
Aug 28, 2013
NMIMS PT MBA 2
nd
year

Agenda
InsFocus- Design and Process Flow
Impact Of Extended ERP (BI)
Industry & Company - Overview
Extended ERP BI - Introduction
Requirements Analysis- As Is To Be
Shlomo- Need for Extended ERP (BI)
Business Solution (IT Solution)
Implementation Strategy and
planning
Conclusion
Shlomo Future Scope
Extended ERP BI Introduction
Business Intelligence (BI)
Business Analytics (BA)


The ability of an organization to collect, maintain, and organize knowledge. This
produces large amounts of information that can help develop new opportunities.

Identifying these opportunities, and implementing an effective strategy, can provide a
competitive market advantage and long-term stability.

83% Demand for BI/BA

Common functions of business intelligence technologies are:-
Reporting, online analytical processing, analytics, data mining, process mining,
complex event processing, business performance management, benchmarking, text
mining, predictive analytics and prescriptive analytics.

Organisations using Business Intelligence Shlomo insurance, Middlesea
Insurance plc & Bituach Haklai Insurance company.

Industry and Company Overview

Company Overview - Shlomo Insurance
Began operations in January 2008.
It is a subsidiary of Shlomo Group, one of the top 10 service companies in
Israel
The group set up its own captive insurer to avoid the costs of
insuring its fleet with insurance companies
Also provide insurance to individuals and students.

Business Activities
Operating the countrys largest motor leasing fleet.
Insurance Industry Overview
Insurance in Israel is $ 22 billion industry. India about $ 50 billion.
25 domestic insurers and 4 foreign insurers. Annual growth rate of 12 %
BI/BA used heavily in Insurance sector
All insurance companies use one or the other BI products.
BI product vendors are Oracle, Sap, Microsoft, IBM etc.


Shlomo Need for Extended ERP (BI)
Need for Extended ERP (BI)
The company required a reliable BI system with all the relevant domain
content to control its marketing, underwriting and claims operations within a
few months of beginning operations.
This is a new in-house insurance company, setup to insure its motor fleets
so they need a new BI insurance solution
Need to replace a Legacy policy and claims administration system
implemented by an external software company with no data structure
documentation
Replace the system build on IBM AS/400 with latest technology

Requirements Analysis: As Is To Be
As Is System
Called as Legacy Policy Administration System
This was just to keep records of insurance policies that the company took
for its fleet from third party insurance companies.
Build on out-dated technologies like IBM/AS400
No data structure documentation from vendor software firm.
Not much data available for integration.
No Interface with other Business Functions.

As Is System
LPAS
Front-End
AS400
Back-End
File System
DB
Batch
Reporting
Requirements Analysis: As Is To Be
To Be System

Full IT infrastructure and support that is normally created by insurance
companies over years

Interface with all Business Functions.

Should have a generalized insurance data model.

Should have all the functional modules of an insurance product as
outlined in the next slide

Provide all insurance KPIs.


InsFocus BI Functional Modules
Caters to any insurance
business users
requirements
Sales &
Marketing

Shlomo
Insurance
Claims
Reinsurance
Finance &
Accounting
Actuarial
Underwriting
Requirements Analysis: As Is To Be
Requirements Analysis: As Is To Be
To Be System Some more basic featured outlined in
Requirements

Dynamic calculation of earned premiums and unearned premium reserves
Calculation of insurance exposures
Profitability calculations of agents portfolios
Claim experience per risk parameters used for pricing calculations
Monitoring ultimate claims cost in comparison to reserves
Policy renewal control and renewal lists
Integration to company CRM system
Claims accounting with group companies
Policy riders analysis
Agent product portfolio analysis



The Solution for Insurance InsFocus (Extended ERP BI)

Shlomo selected InsFocus as a sure and quick route to implementing a BI
solution providing all insurance KPIs.

InsFocus is one of the leading business intelligence companies in the
insurance industry.

InsFocus brings advanced analytics to every part of the insurance
business, including marketing, underwriting, reinsurance, actuarial, and
accounting domains.

InsFocus is structured around a generalized insurance data model

The underlying integration project was initiated using InsFocus Data
Integration Module.




Business Solution (IT Solution)
Business Solution (IT Solution)
IT Infrastructure
InsFocus- Description
* For small & mid Size companies
* Complete solution for insurance
* Provides DW & BI
* Replaces traditional ETL/DW/BI
* Multiple languages
* Microsoft Integrated BI platform
SSIS, SSAS, SSRS
* Agile development method
Communicate securely,
protect data, and extend
InsFocus BI using robust
SOA - REST platform
InsFocus- Architecture
InsFocus BI Design & Process flow
InsFocus BI
Product Modules
InsFocus BI
Product Modules

Open Code
Calculation
templates
Data-level, role-level,
and restriction-based
permissions
Central System
Administration
Report
scheduler
Secure SOA with
REST services
Pre-
aggregation
mechanism
Data
Warehouse
centric
ETL
User
Interface
Module
InsFocus BI Design & Process flow
Central System
Administration
flow
Individual
submit
application
System receive
application and
check for
eligibility
X
Eligible for
enrolment
[No]
[Yes]
System Sends Notice
that Individual is Not
Eligible for Enrolment
Individual Receives
Notice (not eligible for
Enrolment)
Individual
select
plan
Transactional
database
[No]
Make
Payment
[Yes]
Enrolment
&Plan
transaction
Rejection
transaction
Receives
enrolment
confirmation
Not Eligible
transaction
Data Warehouse
(Data Model)
Start
Event
End
Event

End
Event
X
Individual
Plan
Premium
Rejection
Individual get
Notice of
Rejection
End
Event
InsFocus BI Design & Process flow


Implementation Strategy & Planning


As requested by Shlomo that they want to replace the existing legacy system with
InsFocus and that too in a very short span.
So InsFocus Adopted 4 pronged approach to implement

















Learn
Design Implement Deliver
Approach to Solution Implementation
Phased Implementation
Sales, Reinsurance
Claims, Finance & Accts
Actuarial, Underwriting
Learn Companys
Business
Systems
Processes
Profitability Driver
Data Model
High level Design
Low level Design
Data map
DW
ETL
Business Logic scripts
Validation rules
Data Validation
Adapt Reports library
Users from all Dept.




Management Provide Requirements
Budget


SME Need to understand the system functionality
Data Model
Available reports
Technical Architecture
Train users to use the system


Employees
Attend training and demo sessions
Use the system to the fullest



Roles and Responsibilities of stakeholders
Implementation Strategy & Planning




Jan 2008 deadline - The date when all the fleets Physical Damage and Obligatory
insurance policies needed to be renewed.

Full IT Infrastructure & Support Normally created by insurance companies over
the years.

New Insurance company with no historical standards to rely on.

Management was occupied in launching new operations.

Train the employees at minimum cost.

Build IT team which can handle first-level support and create additional content
based on user requirements.


Challenges for Management & People
Implementation Strategy & Planning




Knowledge transfer and training involves:

End-user training: End-user training takes the form of comprehensive workshops
with business users or the companys appointed BI specialists, ensuring they are up
to speed with systems functionality, data model, and available reports.

Technical training: This training ensures that IT personnel and system
administrators have the ability to handle first-level support and create additional
content based on user requirements.
Training Method used


Integration testing

Validity tests

Data adaptation scripts
UAT
Implementation Strategy & Planning


InsFocus BI - Reports (MIS, DSS & EIS)
Reports Library: - InsFocus reports library addresses business issues concerning
executive management, sales and marketing, underwriting, claims, reinsurance,
actuarial analysis, internal auditing and accounting. These are the report created
from InsFocus BI system.

















InsFocus BI - Reports (MIS, DSS & EIS)
MIS - It shows the number of private clients in different insurance premium bands.
This information can be used by the insurance advisors of the company to make
decisions.


















InsFocus BI - Reports (MIS, DSS & EIS)
MIS - This report is used by the Sales managers to gets the sales comparison by
product group for an Agent.




















InsFocus BI - Reports (MIS, DSS & EIS)
DSS - This report is used by the Sales managers to compare, predict and analyse
the sales over a time period.




















InsFocus BI - Reports (MIS, DSS & EIS)
EIS - This profitability report is used by senior executives to analyse the profitability
of the company. It shows the profit/loss in different years selected.





















Improved business performance: Information-based decision-making
facilitates business decision-making including underwriting control, risk selection,
claims reserving and distribution channel reporting.

Easy creation of operational reports: Customizable operational reports and
bordereaux can easily be created by users to serve various functions in the
organization such as claims, reinsurance, supplier accounts and more.

Short Implementation: Structured implementation methodology ensures a quick
and predictable project.

Risk management: Self-service BI enables insurance professionals such as risk
officers and actuaries to analyze risks and exposures by providing sophisticated
data management capabilities.


InsFocus BI - Advantages & Business Benefits

Functionality: InsFocus is built for insurance companies providing out-of-the-
box insurance-specific calculations and information analysis solutions.

Data Model: The systems prebuilt, tested, and optimized insurance data model,
is the foundation for its insurance data management.

Insurance Content: The InsFocus definitions library consists of hundreds of
insurance measurements, dimensions, risk factors and sample reports.

Infrastructure: Based on a robust database infrastructure, the system provides
information security, data access control, complete system administration, SOA
connectivity and multilingual capabilities.

Self-Service: A user-friendly self-service interface enables business users to
create sophisticated analysis and reports.

Comprehensive Solution: InsFocus manages the full DW/BI lifecycle, without
the need for additional software tools.
InsFocus BI - Advantages & Business Benefits
SWOT Analysis (Extended ERP BI)
Strength
The company is able to closely monitor all its KPIs and operate profitably
in a very competitive insurance market.
The implementation project was very smooth, with very little input required
from companys executives.
A new insurance company deployed InsFocus to get a full functionality BI
solution up in record time.

Weakness
The company needed to deploy on day one the full IT infrastructure and
support that is normally created by insurance companies over years.
Not integrated with Mobiles, Tabs & I pad






Impact of Extended ERP (BI)
SWOT Analysis (Extended ERP BI)
Opportunity
For InsFocus it was a big opportunity to provide the End-to-End Insurance
solution to a new company which is part of a big group.
For Shlomo it was a new business opportunity. So it was necessary to go
for the right product.
InsFocus is a complete insurance BI product with a built in general data
integration module

Threat
The biggest threat is the data theft. When such huge DB is created then
there is risk of loosing the confidential and personal data.
Very less timeframe to build the complete IT infrastructure.






Impact of Extended ERP (BI)
Shlomo Future Scope
Introduction of Dynamic Parameters
Dynamic parameters is a mechanism that allows
exposing some of a reports parameters right above the
report itself, allowing all users the ability to change those
parameters. This is very helpful for:

Reports with popular parameters
Limited users
Universal access
Web Client Responsive Layout
Under todays various standard resolutions (and devices), it is
important for application to appear optimally in any scenario like
on mobiles, I-pad, Laptops etc.
Responsive Layout
Strives to make applications optimal for every resolution
Elements of Alteration
Alters the sizes and amounts of details it shows to adapt itself to
the screen size
1366 x 768 - Full application size
1280 x 1024 - Announcements and search boxes on right
become smaller
1024 x 768 - Report thumbnails become smaller, only six are
shown
Shlomo Future Scope
Conclusion

TAKE AWAYs

BI & InsFocus leads to -
Time Reduction
Cost reduction
Customer Satisfaction
Leading to customer Acquisition
End- End process Mapping

Thank You

Group Members
Ajay Kumar (Roll No. 05)
Ganpathy V (Roll No. 16)
Subramanian Iyer (Roll No. 51)
Saurab Salian (Roll No. 45)
Bankim Thakkar (Roll No. 09)
References
http://en.wikipedia.org/wiki/Business_intelligence
http://www.shlomo.co.il/shlomogroup/Insurance.asp
http://www.shlomo-bit.co.il
http://www.insfocus.com/
http://www2.microstrategy.com/download/files/whitepapers/open/Bus
iness-Intelligence-and-Insurance.pdf

References